Frequently Asked Questions
The main use of a Domain Comparison tool is Technical, Social & SEO site comparisons. Additionally a user can also use the data to contact the site / web admins for further business, links etc...
Key aspects to look for in this report are:
1. Social, Domain, Page, Linking and other metrics for a large set of URL's / domains of your compititors'.
2. Domain Authority (DA), Page Authority (PA), Server details, IP details, Whois information.
Social Metrics - Social Metrics indicate how your website is performing in social media. Social Metrics consist of 8-sub metrics as explained below -
1. Facebook Likes - Indicates the total number of Facebook Likes for the specified URL - not to be confused with Likes for the same URL's official Facebook Page.
2. Facebook Comments - The total number of Facebook Comments received for the page relating to the URL till date.
3. Facebook Shares - The total number of Facebook Shares till date.
4. +1's - The total number of Google +1's received till date.
5. LinkedIn Shares - The total number of Linkedin Shares.
6. Pinterest - The total number of Pinterest pins.
7. Social Strength - A cumulative score reflecting the sum of FB Shares, Likes, Comments, +1's, Re-Tweets, Linkedin Shares and Pinterest data
Server Details - Server details indicate all the server related information applicable to the URL. This helps when you're looking for duplication issues, sites on related IP's and for significant amounts of interlinking. Server Details has 3 - sub metrics as explained below -
1. IP Address - IP Address is a unique string of numbers that identifies each computer using an Internet Protocol to communicate over a network. For Ex. - 192.168.100.255 is an example of an IP address.
2. C-block - A C-block is part of an IP-address. IP- addresses consist of 4 'blocks' of numbers, divided by dots. For Ex. 198.234.008.002. The first three blocks are referred to with A, B or C, like: AAA.BBB.CCC. The C-block usually refers to the number of a web host.
3. Country & Region - This shows the country where the server is located. Region indicates the location within the country where the server is based. For Eg - If the server is located in US, the region can be Phoenix, Massachusetts etc...
WHOIS Information - WHOIS is a query and response protocol that is widely used for querying databases that store the registered users or assignees of an Internet resource. Examples include domain name, an IP address block and other information such as -
1. Name, E-mail, Phone, Country - The name, e-mail, country and phone number of the domain owner - an individual,a business or even a company.
2. Admin Name & E-mail - The administrator's name and e-mail. Can be an individual or a business.
3. Domain Age, Creation & Expiry - The age of the domain, the date & year when the domain was first created and the domain expiry date.
Alexa Rank - A metric that ranks websites in order of their popularity based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months. The traffic parameter is based on 'Reach' - the number of Alexa users who visit a particular site in one day and 'Page-View' - the number of times a particular page (URL) is viewed by Alexa users. Alexa.com makes it clear though that, if a particular user visits the same URL multiple times on the same day, all those visits will be counted as one.
Google Page Speed - A calculation from Google which shows how fast your web pages load on a scale of 1 to 100.
Malware & Phishing - This metric shows if your site is infected with any sort of harmful malware or if there has been any kind of phishing attempt on your website.
SEMRush's Domain Metrics - The Organic Data is for the overall domain and only for Google US at present. It indicates a list of organic keywords, the traffic generated from them and the cost incurred. The Adwords data indicates the number of Adwords keywords, the traffic generated from these keywords and the cost incurred.
Moz Metrics - Devised by Moz, these metrics consist of -
1. Domain Authority - Shows how well a given domain is likely to rank in Google's search results (on a scale of 1-100). It is based on data from the Mozscape web index and includes link counts, MozRank and MozTrust scores, and other factors.
2. Page Authority - Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. It is based on data from the Mozscape web index and includes Link Counts, MozRank, MozTrust, and other factors.
3. Moz Rank - MozRank represents a link popularity score. It reflects the importance of any given web page on the Internet. Pages earn MozRank by the number and quality of other pages that link to them. The higher the quality of the incoming links, the higher the MozRank.
4. External Links - Indicates the total number of external links pointing from the site.
5. Sub-domain Moz Rank - Domain-level MozRank (DmR) quantifies the popularity of a given domain compared to all other domains on the web and is computed for both sub-domains and root domains.
Domain Metrics are shown for a particular domain. It can be the homepage - www.mondovo.com or a sub-domain - www.mondovo.com/blog.
Page Metrics show metrics of a specific page. It can be the homepage, a blog post, an article or an inner page of a website.
Summary View gives you an overview of your Domain Comparison report.
The Detailed View on the other hand, gives you all the detailed insights pertaining to the report. You have graphical representations as well, which you can toggle through and analyze each section of the report in detail.