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Report Name: OnpageAnalysisReport-2016-04-05 Apr 05, 2016
URL http://www.booking.com/
Title Booking.com: 884,011 hotels worldwide. 83+ million hotel reviews.
Meta Descriptions Big savings on hotels in 85,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets.
Page Size 427.03 Kb
Page Speed 79
Total Word Count 4728 Words
Page Score
SEO Factors 21 Factors Passed
4 Issues to be Fixed
SEO Factors Passed 21
SEO Factors Weightage

Title Tag Presence

The title tag was found! So all is good on this front. Just ensure that you have included some of your target keywords here, while not overdoing it.

high

Title Length Check

You have 68 characters in your title tag, which fits within the advisable length limits. Your full title should be displayed across most search engines.

medium

Over Optimization of Title?

Your title seems to be alright with no sign of keyword stuffing or any kind of obvious over-optimization technique employed.

medium

More than 1 Title Tag?

All clear out here, some people have inadvertently repeated their title tags without realising it. However, you're alright!

low

Title & Body Content Relevance

The words you've included in your title tag seem to be covered in the body of your page as well, so there is a relevancy match with the two and that's good!

low

Meta Description Presence

You're covered here! You've included a META description tag, which can be helpful to a certain extent. Since this is likely to be shown in the search results, ensure it's up-to-date, relevant and would read well to the prospective searcher.

medium

Meta Description Length Check

Your META description is 138 character(s) long, which is of an ideal length and should be displayed in its entirety by most search engines.

low

Meta Description Repeated?

No problems here! Just one mention of the META description tag, which is perfect.

low

Meta Description Over Optimized?

There is no sign of keyword stuffing or over optimization of your meta description. So you're doing fine here.

low

Use of Heading Tags?

Good, you seem to have made use of the Heading {H1-H6} tags in your document. Do make sure that you're targeting the right keywords in these tags and not wasting their potential.

low

Got Enough Content?

You have 3019 words in your document, excluding the count of any words in links. That's a reasonable number and more than what a search engine would look for in a page.

high

Accessible to the Search Engines?

There doesn't seem to be any meta robots tag that would prevent the search engines from indexing this page, so it should be indexed and displayed by the search engines.

high

Meta NoFollow Check

There is no mention of a meta robots tag that would prevent the search engines from following any links on your page. So things are fine here.

medium

Too Many External Outgoing Links?

You have 11 dofollow external outgoing link(s) from this page. This number shouldn't pose a problem, it's just that you need to make sure you're not linking out to anyone spammy.

medium

No-Followed Internal Links?

There are no internal links that are being no-followed. This is good, all your internal pages will benefit from the link strength of this page.

low

Too Few Internal Links?

You seem to be linking to other pages of your site from this page. So no issues here.

low

Links to Text Ratio

You have a 25.47% ratio of links to text. You're on the safer side here and there shouldn't be any issues with this ratio.

high

Search Friendly URL

The URL seems to be search engine friendly, with no extra parameters embedded in the URL.

low

URL Length Check

The length of your URL is 15 characters, which is perfectly alright.

low

WWW Canonicalization

You seem to have got your WWW canonicalization correct, this can help your site positively.

high

Broken Links?

There are no broken links on this page, which is perfect!

high
Issues To Be Fixed 4
SEO Factors Weightage

Keyword Stuffing?

You seem to have over-optimized a few keywords in your body. Search engines are against the idea of keyword stuffing, so you may want to check your usage of the following words: ‎

high

Are your Images Optimized?

There are 5 images that are missing an ALT attribute. Make use of this attribute to optimize your page and your images further for your target keywords. You're missing an opportunity here!

low

Page Load Speed

Your page loading time is slow. Your Google PageSpeed score is 78, which means it's not fast enough to load. You ideally want it to be above 80. So work on that!

medium

Too Many Internal Links?

You have 398 dofollow internal link(s). That might be too many? It's something you might want to look at and avoid if possible.

low
Linking Details
Internal & External Links
Broken Links
No Broken Links Found
Internal Links
Page Url Anchor Text Follow Type Status
Loading data from server
External Links
Page Url Anchor Text Follow Type Status
Loading data from server
OnPage Keyword Analysis
Keywords Words Frequency Impact Score Density Title Desc. H Tags Img. Alt Domain Name File Name
Loading data from server

Social Metrics of http://www.booking.com/ [ Main URL ]
Facebook Likes
285038
Facebook Shares
274980
Facebook Comments
168926
Google Plus Ones
5
LinkedIn Shares
3211
Pinterest
2382
Social Strength
44.26
URL https://www.tripadvisor.com/
Title TripAdvisor: Read Reviews, Compare Prices & Book
Meta Descriptions World's Largest Travel Site. 200 million+ unbiased traveler reviews. Search 200+ sites to find the best hotel prices.
Page Size 125.83 Kb
Page Speed 77
Total Word Count 982 Words
Page Score
SEO Factors 21 Factors Passed
4 Issues to be Fixed
SEO Factors Passed 21
SEO Factors Weightage

Title Tag Presence

The title tag was found! So all is good on this front. Just ensure that you have included some of your target keywords here, while not overdoing it.

high

Title Length Check

You have 48 characters in your title tag, which fits within the advisable length limits. Your full title should be displayed across most search engines.

medium

Over Optimization of Title?

Your title seems to be alright with no sign of keyword stuffing or any kind of obvious over-optimization technique employed.

medium

More than 1 Title Tag?

All clear out here, some people have inadvertently repeated their title tags without realising it. However, you're alright!

low

Title & Body Content Relevance

The words you've included in your title tag seem to be covered in the body of your page as well, so there is a relevancy match with the two and that's good!

low

Meta Description Presence

You're covered here! You've included a META description tag, which can be helpful to a certain extent. Since this is likely to be shown in the search results, ensure it's up-to-date, relevant and would read well to the prospective searcher.

medium

Meta Description Length Check

Your META description is 118 character(s) long, which is of an ideal length and should be displayed in its entirety by most search engines.

low

Meta Description Repeated?

No problems here! Just one mention of the META description tag, which is perfect.

low

Meta Description Over Optimized?

There is no sign of keyword stuffing or over optimization of your meta description. So you're doing fine here.

low

Use of Heading Tags?

Good, you seem to have made use of the Heading {H1-H6} tags in your document. Do make sure that you're targeting the right keywords in these tags and not wasting their potential.

low

Got Enough Content?

You have 530 words in your document, excluding the count of any words in links. That's a reasonable number and more than what a search engine would look for in a page.

high

Keyword Stuffing?

We couldn't find any sign of keyword stuffing or over-optimization of particular keywords. So that is a good sign.

high

Accessible to the Search Engines?

There doesn't seem to be any meta robots tag that would prevent the search engines from indexing this page, so it should be indexed and displayed by the search engines.

high

Meta NoFollow Check

There is no mention of a meta robots tag that would prevent the search engines from following any links on your page. So things are fine here.

medium

Too Many External Outgoing Links?

You have 16 dofollow external outgoing link(s) from this page. This number shouldn't pose a problem, it's just that you need to make sure you're not linking out to anyone spammy.

medium

No-Followed Internal Links?

There are no internal links that are being no-followed. This is good, all your internal pages will benefit from the link strength of this page.

low

Too Few Internal Links?

You seem to be linking to other pages of your site from this page. So no issues here.

low

Search Friendly URL

The URL seems to be search engine friendly, with no extra parameters embedded in the URL.

low

URL Length Check

The length of your URL is 19 characters, which is perfectly alright.

low

WWW Canonicalization

You seem to have got your WWW canonicalization correct, this can help your site positively.

high

Broken Links?

There are no broken links on this page, which is perfect!

high
Issues To Be Fixed 4
SEO Factors Weightage

Are your Images Optimized?

There are 35 images that are missing an ALT attribute. Make use of this attribute to optimize your page and your images further for your target keywords. You're missing an opportunity here!

low

Page Load Speed

Your page loading time is slow. Your Google PageSpeed score is , which means it's not fast enough to load. You ideally want it to be above 80. So work on that!

medium

Too Many Internal Links?

You have 174 dofollow internal link(s). That might be too many? It's something you might want to look at and avoid if possible.

low

Links to Text Ratio

Your page seems to have a large number of links on it, as compared to the amount of content. You have a 50.97% ratio of links to text, which is on the higher side.

high
Linking Details
Internal & External Links
Broken Links
No Broken Links Found
Internal Links
Page Url Anchor Text Follow Type Status
Loading data from server
External Links
Page Url Anchor Text Follow Type Status
Loading data from server
OnPage Keyword Analysis
Keywords Words Frequency Impact Score Density Title Desc. H Tags Img. Alt Domain Name File Name
Loading data from server

Social Metrics of https://www.tripadvisor.com/ [ Competitor 1 ]
Facebook Likes
258
Facebook Shares
434
Facebook Comments
161
Google Plus Ones
8
LinkedIn Shares
1107
Pinterest
14
Social Strength
37.98
URL http://www.hotels.com/
Title hotels.com | Cheap Hotels, Discounts, Hotel Deals and Offers
Meta Descriptions Search & compare hundreds of thousands hotels to find the right room using real guest reviews. Earn free nights & get our Best Price Guarantee – booking has never been easier with Hotels.com!
Page Size 90.34 Kb
Page Speed 50
Total Word Count 879 Words
Page Score
SEO Factors 20 Factors Passed
5 Issues to be Fixed
SEO Factors Passed 20
SEO Factors Weightage

Title Tag Presence

The title tag was found! So all is good on this front. Just ensure that you have included some of your target keywords here, while not overdoing it.

high

Title Length Check

You have 60 characters in your title tag, which fits within the advisable length limits. Your full title should be displayed across most search engines.

medium

Over Optimization of Title?

Your title seems to be alright with no sign of keyword stuffing or any kind of obvious over-optimization technique employed.

medium

More than 1 Title Tag?

All clear out here, some people have inadvertently repeated their title tags without realising it. However, you're alright!

low

Title & Body Content Relevance

The words you've included in your title tag seem to be covered in the body of your page as well, so there is a relevancy match with the two and that's good!

low

Meta Description Presence

You're covered here! You've included a META description tag, which can be helpful to a certain extent. Since this is likely to be shown in the search results, ensure it's up-to-date, relevant and would read well to the prospective searcher.

medium

Meta Description Repeated?

No problems here! Just one mention of the META description tag, which is perfect.

low

Meta Description Over Optimized?

There is no sign of keyword stuffing or over optimization of your meta description. So you're doing fine here.

low

Use of Heading Tags?

Good, you seem to have made use of the Heading {H1-H6} tags in your document. Do make sure that you're targeting the right keywords in these tags and not wasting their potential.

low

Got Enough Content?

You have 558 words in your document, excluding the count of any words in links. That's a reasonable number and more than what a search engine would look for in a page.

high

Keyword Stuffing?

We couldn't find any sign of keyword stuffing or over-optimization of particular keywords. So that is a good sign.

high

Accessible to the Search Engines?

There doesn't seem to be any meta robots tag that would prevent the search engines from indexing this page, so it should be indexed and displayed by the search engines.

high

Meta NoFollow Check

There is no mention of a meta robots tag that would prevent the search engines from following any links on your page. So things are fine here.

medium

Too Many External Outgoing Links?

You have 5 dofollow external outgoing link(s) from this page. This number shouldn't pose a problem, it's just that you need to make sure you're not linking out to anyone spammy.

medium

Too Many Internal Links?

You have 64 dofollow internal link(s), this should be ok.

low

Too Few Internal Links?

You seem to be linking to other pages of your site from this page. So no issues here.

low

Search Friendly URL

The URL seems to be search engine friendly, with no extra parameters embedded in the URL.

low

URL Length Check

The length of your URL is 14 characters, which is perfectly alright.

low

WWW Canonicalization

You seem to have got your WWW canonicalization correct, this can help your site positively.

high

Broken Links?

There are no broken links on this page, which is perfect!

high
Issues To Be Fixed 5
SEO Factors Weightage

Meta Description Length Check

Your META description is 193 character(s) long, which is not ideal. It's considered reasonable to have it be anywhere between 100 and 160 characters long.

low

Are your Images Optimized?

There are 16 images that are missing an ALT attribute. Make use of this attribute to optimize your page and your images further for your target keywords. You're missing an opportunity here!

low

Page Load Speed

Your page loading time is slow. Your Google PageSpeed score is 55, which means it's not fast enough to load. You ideally want it to be above 80. So work on that!

medium

No-Followed Internal Links?

You have 16 internal links that are being no-followed. Unless being done on purpose, you want to have all your internal pages found by the search engines.

low

Links to Text Ratio

Your page seems to have a large number of links on it, as compared to the amount of content. You have a 41.22% ratio of links to text, which is on the higher side.

high
Linking Details
Internal & External Links
Broken Links
No Broken Links Found
Internal Links
Page Url Anchor Text Follow Type Status
Loading data from server
External Links
Page Url Anchor Text Follow Type Status
Loading data from server
OnPage Keyword Analysis
Keywords Words Frequency Impact Score Density Title Desc. H Tags Img. Alt Domain Name File Name
Loading data from server

Social Metrics of http://www.hotels.com/ [ Competitor 2 ]
Facebook Likes
458560
Facebook Shares
68934
Facebook Comments
56214
Google Plus Ones
803
LinkedIn Shares
1196
Pinterest
598
Social Strength
40.76
Competition Overview
Metrics Main URL Competitor 1 Competitor 2
Page Score 75 65 49
Page Speed
Page Size 427.03 Kb 125.83 Kb 90.34 Kb
Page Word Count 4728 Words 982 Words 879 Words
SEO Factors Passed
Issues To Be Fixed
SEO Factors Passed 18
SEO Factors Weightage Main URL Competitor 1 Competitor 2

Title Tag Presence

Checks if the <title> tag is present on the site. This should be present on all pages.

high Passed Passed Passed

Title Length Check

Ideally, the title should consist of 30 to 70 characters.

medium Passed Passed Passed

Over Optimization of Title?

A check to see if any keywords have been over-used in the title.

medium Passed Passed Passed

More than 1 Title Tag?

You should ideally have only one title tag on your page.

low Passed Passed Passed

Title & Body Content Relevance

Checks to see if any of the words you've mentioned in your title tag are mentioned in your content.

low Passed Passed Passed

Meta Description Presence

A check to see if the meta description tag is present.

medium Passed Passed Passed

Meta Description Length Check

The meta description should ideally be between 100 and 160 characters long.

low Passed Passed Failed

Meta Description Repeated?

There should only be one instance of a meta description tag on your page.

low Passed Passed Passed

Meta Description Over Optimized?

A check to see if any keyword has been overly repeated in the meta description.

low Passed Passed Passed

Use of Heading Tags?

Ideally, there should be at least one H1-H6 tag on the page.

low Passed Passed Passed

Got Enough Content?

A page should ideally have 250 words in the document, this is excluding any content mentioned in the links of the document.

high Passed Passed Passed

Accessible to the Search Engines?

Checks to see if the meta 'noindex' has been mentioned on the page.

high Passed Passed Passed

Meta NoFollow Check

Checks to see if the meta robots 'nofollow' tag has been mentioned on the page.

medium Passed Passed Passed

Too Many External Outgoing Links?

A check to see if there are more than 50 outgoing do-follow links on the page.

medium Passed Passed Passed

No-Followed Internal Links?

Ideally, there shouldn't be any internal links that are no-followed.

low Passed Passed Failed

Too Few Internal Links?

A check to see if there are enough internal links to other pages on the site.

low Passed Passed Passed

Links to Text Ratio

Checks to see if there is a links to text ratio higher than 30%.

high Passed Failed Failed

Search Friendly URL

A check to see if the URL is static or not. Dynamic urls with many parameters are not as friendly.

low Passed Passed Passed

URL Length Check

A check to see if the URL is longer than 160 characters.

low Passed Passed Passed

WWW Canonicalization

A check to see if the url is canonicalized properly, i.e. there is only one version for the site, either www or non-www.

high Passed Passed Passed

Broken Links?

A check to see if there are any broken links on the page.

high Passed Passed Passed

Keyword Stuffing?

There should be no over-repetition of keywords in the document.

high Failed Passed Passed

Too Many Internal Links?

A check to see if there are more than 100 internal links on the page.

low Failed Failed Passed
Issues To Be Fixed 22
SEO Factors Weightage Main URL Competitor 1 Competitor 2

Keyword Stuffing?

There should be no over-repetition of keywords in the document.

high Failed Passed Passed

Are your Images Optimized?

A check to see whether all images on the page have been optimized to include an ALT description.

low Failed Failed Failed

Page Load Speed

A page is considered to be fast loading if it has a Google PageSpeed score of 80 and above.

medium Failed Failed Failed

Too Many Internal Links?

A check to see if there are more than 100 internal links on the page.

low Failed Failed Passed

Links to Text Ratio

Checks to see if there is a links to text ratio higher than 30%.

high Passed Failed Failed

Meta Description Length Check

The meta description should ideally be between 100 and 160 characters long.

low Passed Passed Failed

No-Followed Internal Links?

Ideally, there shouldn't be any internal links that are no-followed.

low Passed Passed Failed
Comparative Onpage Keyword Analysis
Keywords Main URL Competitor 1 Competitor 2

Social Metrics Analysis
Social Metrics Main URL Competitor 1 Competitor 2
Facebook Likes 285038 258 458560
Facebook Shares 274980 434 68934
Facebook Comments 168926 161 56214
Google Plus Ones 5 8 803
Retweets 0 0 0
Linkedin Shares 3211 1107 1196
Pinterest 2382 14 598