Powerful Instagram Marketing Tips for Your Business & Brand in 2021

With 1.16 billion monthly active users, Instagram has emerged as one of the most popular social media platforms. The daily active users spend at least eight minutes on the app. Besides, the app has a large number of influencers with massive followers on the site. Almost 90% of Instagram users have at least one business, and approximately 36% of business-to-business decision-makers use the platform for researching new services and products.

While you post something on Instagram, ensure that you are posting relevant content. Posting relevant content engages your followers, who bring in more new followers and potential customers. However, it is hard to know which posts work the best for growing your audience. Therefore, in this article, we focused on helping you with the Instagram marketing guide.

7 Powerful Instagram Marketing Tips You Cannot Ignore for Your Business

The Instagram marketing guide offers you the top seven powerful marketing tips that you can implement to enhance your business.

Opt for a Business Account

If you want to start with your Instagram marketing, you need to have an Instagram business account first. If you do not have any, you need to create one; however, if you already made one of them, you can start following the tips for marketing your products and services on Instagram. Alternatively, you can also begin your marketing with an Instagram creator account. Most people have their accounts, and in such a scenario, you need to follow some steps and switch to your Instagram Business Account.

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5 tips for developing a customer-centric SEO strategy

Focusing on search engine optimization is one of the most important aspects of running a website today. It involves a variety of different strategies, including on-site optimization, content creation, and more, that make your website more visible on relevant search engine results pages (SERPs). Higher rankings on the SERPs mean more traffic, more eyes on your content and, ultimately, more sales.

You need to ensure that your SEO strategy is customer-centric and geared towards their needs. In this article, we’re going to outline how you can do just that.

Let’s get started.

Publish high-quality content your audience needs

Content marketing is the process of publishing website material, like articles or videos, in order to stimulate interest in your brand or products. It can also help you to boost your SEO in several ways — for one, it gives you more opportunities to target relevant keywords. And, secondly, it shows off your expertise. Google wants to send its searchers to the most reliable and accurate sources of information possible. So, if you show off your expertise through your content, you’ll get an SEO boost!

When determining what types of content you should create, make sure you’re covering topics that are closely related to your business. This will help to ensure that you draw the right people to your website.

Let’s break down a few different types of content with examples for inspiration.

How-to guides

How-to guides should walk your website visitors through a process step by step. Think about what questions or pain points that people have about your niche. Writing how-to guides that address them is a great way to draw people to your website and help them out in the process, building trust with them and potentially leading to them spending money with your business.

For inspiration, let’s take a look at a good example of a how-to guide.

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Top 10 Content Marketing Tips to expand your online presence

Content marketing has been ever-growing, thriving like a living organism. With more than 600 million blogs flooding all over the internet in the year 2021, the competition is getting tougher every day. To survive in this cut-throat business, your quiver should be full of arrows and not miss the target. How do you ensure that your content reaches its target audience amidst this chaos? Is there a different approach to this? Don’t worry! We’ve got your back.

This article will contain some best content marketing tips that we have to offer.

With marketing trends that change and improve every day, you need to keep up with the pace by learning and mastering them. To make sure your content stands out and reels in legitimate traffic consistently, we have for you, 10 practical content marketing tips to expand your online presence. Let’s go!

1. Analyze your competitors

“Keep your friends close; keep your enemies closer’ – This saying by Sun Tzu perfectly describes the situation.

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Backlink checklist: How to determine the quality of a backlink

Backlink building is one of the most important aspects of having a search engine optimization (SEO) strategy today. It’s the process of acquiring links from other high-quality websites — when this happens, Google takes it as a vote of confidence in your authority and will give you a boost on the search engine results pages (SERPs).

But all links aren’t created equal and, in order to maximize the value from your backlinks, you need to ensure that you’re working hard to secure ones that are high-quality. In this article, we’re going to outline how you can determine the quality of a backlink.

Look at the domain rating and authority of your target site

The first thing you need to do when determining the quality of a site you’re thinking about building a link on is to check its domain authority (DA) and domain rating (DR).

Domain authority is a ranking score developed by Moz, a digital marketing company, that can help predict how likely a website is to rank well on the SERPs. Essentially, the higher the authority of a website, the more likely it is to do well on Google. DR, on the other hand, is a ranking metric developed by Ahrefs that shows the strength of a website’s backlink profile.

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5 ways you can use content to generate more leads for your business

Content marketing involves developing content such as blog posts, guides, or videos and publishing them on your website to get people interested in your brand and the services you offer. It is one of the most effective strategies you can use to attract more leads for your business.

So, in this article, we are going to look at the different content marketing techniques you can use to generate more leads through your website and reach your sales goals.

Drive traffic to your site by answering your audience’s questions

One of the best ways to reach your target audience — especially through search engines — is by creating content that answers the questions they’re already asking. This means your content should be answering queries that are relevant to the products and services you sell, or to your industry overall.

One way to find these questions is by going through the queries that people send to your customer service team so you can have a better idea of the problems that your customers are facing. You could also join social media forums like Reddit or Quora and look out for spaces where people are discussing topics that relate to your business or niche.

Let’s take a look at some businesses that are already using this tactic to reach their target customers, generate leads, and make more sales.

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5 Reasons to Switch from Boosted Posts to Dark Posts on Facebook

One of the best reasons to be involved with social media marketing is that there’s always something new to learn and explore. Of course, many of our readers will be familiar with the concept of dark posts, whether that’s on Facebook or an alternative platform. But, for those who aren’t, especially those who are still using boosted posts, there’s an opportunity for even better results.

What’s a Facebook Dark Post?

There are certain similarities between boosted posts and their dark counterparts. Both represent paid advertising on the platform to position posts in the feeds of your target audience. However, the critical difference is that dark posts exist as ads and nothing else. They don’t appear on your regular feed, and they don’t go out to people that follow you already – unless they fall into the specified target audience.

Conversely, regular boosted posts involve taking something you’ve already posted to Facebook and paying for further reach. If you’ve experimented with boosted posts already, alongside conventional Facebook advertising, you’ll know that there are nowhere near as many options with the former as the latter. Dark posts represent something of a middle ground, whereby your paid posts benefit from all the flexibility of ads while still appearing in the main feed.

1. They’re Perfect for Targeting Without Disturbing Your Full Audience

You’ve probably segmented your audience in dozens of ways already. Dark posts enable you to communicate directly with those segments without compromising everyone else. Boosted posts require a more general tone regardless of who you target, as anyone that visits your page will be able to see them. With dark posts, you can target people of certain ages, in specific job roles, or even an exact location. You can use a VPN to emulate their location, too, to see firsthand how your post appears and what other local promotions appear nearby.

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The Top 7 Shopify Apps To Grow Your Business in 2021

E-commerce has seen an immense boost within the last year and a half. Numerous merchants have turned to an e-commerce giant Shopify to build their online presence and keep up with the market demand. Just a month after the pandemic peaked in March 2020, the number of new stores in Shopify grew by 62%.

One of the reasons Shopify has become a preferred e-commerce platform is that it offers many opportunities (plug-ins and apps) for beginners and professionals alike to enhance and promote their online stores.

With thousands of apps to choose from, it’s possible to get started with a dropshipping business, add customer reviews, improve marketing strategies, boost customer support, add AI chatbot software, and much more.

We have highlighted 7 of the best Shopify apps based on their reviews, ratings and potential that merchants can add to their store – both for advancing their workflow and also boosting their overall customer experience.

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4 Reasons to Use a VPN as a Social Media Manager

Social media has become a vital component of business plans for companies of all sizes. No longer is managing feeds and engaging with customers something added to the intern’s never-ending to-do list. Instead, larger companies have entire teams dedicated to keeping their followers up-to-date, and there’s absolutely no shortage of specialist freelancers to get the word out about you and your products.

Most of these dedicated social media workers know what they’re doing. However, a surprising number of them overlook one crucial tool that can help them reach their goals. It’s none other than a VPN. More commonly associated with accessing geo-filtered content and general data privacy, it can prove pivotal in taking your social media strategy to the next level. Here’s how:

1. Access Any Content from Anywhere

Any business that regularly posts on social media can struggle to come up with new ideas. Fortunately, there’s nothing wrong with sharing or repurposing content from others. Pictures, articles, and videos all fit the bill, but you don’t want to be subject to arbitrary restrictions when finding things that would be great for your social feeds.

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10 In-Built Google Ads Tools to Automate Your PPC Campaigns

Creating an effective PPC campaign is not an easy task, no matter how many times you have done so. From keyword research to product ads and landing page creation, creating a successful PPC campaign is time-consuming and entails a lot of hard work.

Thankfully, Google has come up with several impressive PPC tools that have reduced the amount of time and work that you initially had to put into creating such campaigns. So, if you are an advertiser who has to deal with PPC campaigns of your company or your clients, then this article is for you!

In this article, we will talk about some of the most efficient and best Google Ads tools that will save you a lot of time and effort for creating campaigns. With the help of these tools, you will no longer have to do anything manually; you can simply skip these tedious tasks with the help of these in-built Google Ads tools and automate your PPC campaigns.

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How to Build a Lucrative Email List Quickly and Efficiently

While other marketing channels keep showing up, making a lot of noise before gradually disappearing, email continues to be the go-to channel for digital marketers. With the potential to generate $40 for every $1 spent, a number that far outweighs its nearest rivals, it’s no surprise that a well-stocked, carefully-curated email list is the ultimate prize for ecommerce marketers everywhere.

Source

But while we all want an endless source of targeted and highly engaged email subscribers, a lucrative goose that lays golden eggs of revenue, actually building a great email list is much easier said than done.

In this article, we’ll discuss some email list-building best practices, learn what you should avoid during the process, and present some useful, easy-to-implement tactics for getting your list off the ground and crafting it into the revenue-driving machine that it promises to be.

But first, let’s cover a few basics.

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