What does content mean for you? Is it just something you create, or someone else creates for you to publish? So you publish it and promote it. Then what? Do you abandon it?
Content is your asset.
Like any other brand, yours also strives to develop an online presence. That’s why you focus on posting on your blog and website, as well as on other blogs where you appear as a guest.
As Seth Godin once said, “content marketing is the only marketing left.” Content is not just something you publish and abandon. It’s your biggest marketing asset, and you have to learn how to take care of it. This means finding ways how to reinvent existing content assets and breathe new life into them.
We’ll give you four tips on how to do that.