A Complete Guide to Multi-Location SEO for Franchises

Multi-Location SEO

From managing multiple landing pages to building relevant local links, optimizing a franchise business for search engines is not easy. Your goal is to build a local SEO strategy for each business location and, at the same time, maintain brand consistency. Most importantly, you need to use your business data across multiple landing pages without duplicating it.

Here are some basics of franchise SEO you need to know when starting off.

Organizing Website Architecture

There are numerous practices franchisors use when building multi-location websites. For example, some decide to create individual domains for each location. Even though this strategy may help you rank higher for local searches, managing multiple assets simultaneously can be tedious. Moreover, searchers may be confused about seeing a bunch of domains for one brand.

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How do you price your SEO Services? SEO Pricing Model – How to structure your Pricing

How should you price your SEO services?

Should you charge a fixed monthly retainer or should you charge on a project or hourly basis?

There are so many ways you could go about pricing your SEO services.

There’s no right or wrong SEO Pricing Model.

If you’re someone that sells SEO services, then this is my perspective on how it could be priced.

If you have any follow-up questions or requests for future video topics, do post them in the comments section below.

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The SEO Proposal Template that Wins 80% of Clients

a winning seo proposal

Some of you might be in a hurry and hence may not want to read through this entire post. If you want direct access to the “SEO Proposal Template That Wins You 80% of Your Clients”get the free download from here. However, I suggest that you go through the article as it’s loaded with important insights, suggestions, and tips to maximize the impact of your SEO Proposal.

How often has it happened that you’ve spent hours working on an SEO proposal for a new prospective client, only for it to result in a no deal?

It can be frustrating and hard to take the time to come up with a customized SEO proposal for each client and then for it to not get the desired response. You ideally would want your SEO proposal to have a high close rate!

Thankfully, there are a few things you can do to ensure your SEO proposal gets the treatment it deserves.

In this blog, I’m going to show you how to pitch your SEO services better so that you get a higher conversion rate

Additionally, I’ll be including a sample SEO proposal template you may use as an inspiration while preparing your own winning SEO proposal.

Step 1: Pitch Better

If you do a Google Search for the perfect “SEO agency pitch” or “SEO proposal templates for clients“, you get over 3 million search results all claiming to have the magic formula for the ‘perfect pitch’. Being an ex-agency man myself, I can tell you that there’s no such thing. Successful pitches are done by agencies that don’t do one thing extraordinarily well, they do 10 things better than the competition. Here’s what I recommend.

To start with, here’s what a pitch typically looks like from both parties p.o.v.

SEO Agency Pitch

Even a fresh-faced intern can see the difference. I’ve seen agencies put in tremendous effort in developing the pitch. Collecting every scrap of information possible and spending agonizing hours on revision after revision only to lose the pitch in the end. So what’s going wrong? Is data not important?

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5 Free Tools for Managing Your Content Creation Team  

Tools for Content Managing

Even if you are well-versed in managing content creation teams, it could be that you’ve overlooked some of the free tools available that could improve your team’s performance. There’s a bucket-load of apps and software out there that can enhance team efficiencies and add value to your clients, with some being free and some paid.

Do you really need to financially commit, though? With some of the free tools offering very similar qualities to their premium, paid counterparts, these cherry-picked 5 free tools for managing your content creation team could be exactly what you’re missing: 

  • Slack
  • Trello
  • Google Docs
  • Skype
  • Hemingway

Slack

It could be said Slack is just another communication tool to add to the pile, and quite honestly, there are many, many out there that are only replicas of outdated ones. So what’s different about Slack? 

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5 On-Page SEO Mistakes Most E-commerce Website Owners Make

On-Page SEO Mistakes

When was the last time you googled a product or a service?

Search engine referral traffic is what marketers crave the most and it is the hardest thing to get. There are hundreds (if not thousands) of similar products and services on the Internet and all of them compete for the high ranking.

With e-commerce, things get even more complicated. An average e-commerce store usually has multiple product pages and product categories, different pages for different countries, an awful lot of redirects, and huge volumes of traffic to handle.

SEO for e-commerce helps online stores remain visible for the crawlers and rank high in search. However, there are some common mistakes that most e-commerce store owners make, and you may be among them as well.

We’ll reveal these pitfalls below and will also provide a way to resolve them. Ready to optimize your store? Let’s start!

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Why Your Business Needs to Upgrade to Shopify Plus

Shopify Plus

Have you heard of Shopify Plus? It’s a version of Shopify, but with a lot more features. There’s a reason why people are making the switch from BigCommerce to Shopify Plus. While the price may not be a factor (since BigCommerce charges less) the perks make the increased cost worth it. Here’s what you need to know about this great online sales platform designed specifically for larger brands.

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[Infographic] 15 Fascinating Website & UX Stats for 2018

Whether you just enjoy finding out about website stats, or you have a vested commercial interest, this infographic 15 Website and UX Statistics of 2018 will provide you with some ideas and considerations. One of the big stats that might surprise you is that 75% of people base credibility by a website. So when people are doing their online research about companies they may want to buy from, they will be significantly swayed by a website that they consider to be professional.  

Other factors to think about include that 59% of people prefer a beautifully designed website. This means that if you are thinking about setting up a website, the attractiveness of your website should be a big priority. Using poor quality images and unattractive colours might be having more impact than you think, so it might be worth getting the experts to help out with your colour schemes and visuals.  

In terms of a website’s ability to convert visitors into customers, having an effective call-to-action is vital. So it is fairly worrying to see that 70% of small businesses miss call-to-actions, leaving them with a lower chance of getting customers to contact them. CTAs are easy to add to websites and are very powerful, so if you do have a business website, make sure that your CTAs are clear and encourage website visitors to contact your business.  

The infographic also shows that a whopping 94% of people won’t trust an outdated website. Trust is so important in building up your customer base, so taking the time to update your website’s content is always time well spent. If you have contact numbers or information that is no longer relevant, then visitors will wonder whether your business is able to provide a professional service.

Website & UX Stats for 2018

The Best Performing Opt-in Forms of 2018

There’s no doubt that email is one of the most profitable channels for online businesses. In fact, according to the National Client Email Report by the DMA, email earns nearly $4 for every $1 invested in it. 

With an ROI like that, it’s important to have a good email strategy in place. And that starts with building a quality email list.

Many online businesses and retailers go for opt-in forms to capture emails from visitors on their sites. However, not all opt-in forms are created equal, and it’s important to look at the data to know if you’re following the best practices.

Omnisend – ecommerce email marketing solution – analyzes their customers’ data and launches reports every year. At the end of 2018, it was the data from over 7200 brands, mostly from the United States, the United Kingdom, and other English speaking countries.

The e-commerce email marketing infographic reveals the insights on promotional newsletters, automated emails, Black Friday promotions as well as list building means.

Let’s take a closer look at Omnisend findings regarding opt-in forms. Which form has been shining the brightest?

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Double your Leads. A Smarter Way to do Re-Targeting with your Ads

We all do re-targeting in some way or the other. But are we doing it all wrong? Showing banners of your main product is fine but your users already visited your site and weren’t that interested at the time, what’s going to change their mind now? There might be a smarter way to look at re-targeting.

Sameer Panjwani covers a re-targeting tip that can help you look at re-targeting in another way.

If you have any follow up questions or requests for future video topics, do post them in the comments section below.

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Outsourcing Vs Hiring an Email Marketing Agency: Which One is Better?

Hire or Outsource

A competent email marketing strategy is all about adequate orchestration. It is of utmost importance to have a team which can perform all the allocated tasks meticulously and on time.

Many businesses find it daunting to carry out email marketing and make it work because they do not have enough resources for email campaign management and planning. Often, marketers struggle to drive the desired email marketing metrics but to no avail.

Despite spending a huge chunk of money on email marketing, it does not yield them any results. Apart from small and medium-sized businesses, marketers from large sized businesses also face this challenge.

Most of the companies believe that it is better to have an in-house resource and prefer hiring a fulltime professional. Resource unavailability is the biggest hurdle in the field of email marketing, and even if you find a resource, the cost of hiring shoots high up.

Therefore, it is better to outsource all your email marketing needs to an agency rather than hiring different professionals for diverse roles.

Here’s an in-depth account of why you should outsource your email marketing needs to an agency and how it can benefit your business. 

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