7 Tips on Rocking Holiday Content Marketing

Holiday Content Marketing

The holiday season is approaching and so are your chances for a fresh marketing idea. People love holiday shopping, but they are also very demanding and challenging when they do their picks. With that in mind, your task as a content marketer is to create a rocking strategy, one that reduces the holiday stressors and make people fall in love in your offers.

‘’Take a step back to smell the pine that comes with the holiday season, but only for a minute. Once you are done, it is time to do the hard work. Tie up the loose ends, prepare for the New Year, and manage your holiday campaigns. To achieve it, work on your content strategy.’’ – says Rebecca Eagle, a content expert at EssayOnTime.

So, if you were focusing all of your content efforts on a single event or made them general in order to use the same throughout the year, take a step back to look at the bigger picture. Holidays are a critical window of opportunities for online businesses. The consumers’ shopping habits are significantly increased and active at this period, especially after the Internet opened up the chances of being able to shop from the commodity of one’s home. Frequent holiday weekend purchases of one-third of shippers were found to be driven by promotions. With that in mind, your content strategy is now the fiercest tool you have to attract customers, and the holiday season is your top period to boost sales.

To help you with this, we came up with seven amazing content marketing ideas that will help you rock this holiday season and make more sales than ever.

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Digital PR: What You’re Missing Out On & How to Fix It

Digital PR

PR is a communication strategy that builds a brand’s positive reputation with the public. Traditional PR involves building relationships with journalists and various media outlets to receive brand exposure. This tactic translates to digital PR, but the digital landscape also affords brands other ways to build their public presence outside of such relationships.

Digital PR encompasses SEO-related activities like link-building, which itself involves a number of different tactics. However, there’s more to the strategy than that. A common term in content marketing is “storytelling,” and this concept can be applied to digital PR as well. Your goals are to shape your audience’s understanding of who your brand is, what you have to offer, build positive relationships, boost website traffic, improve search rankings, and ultimately increase sales.

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10 Link Building Tips That Can Make or Break Your Outreach Efforts

Link Building

Learning new ways to improve your search engine ranking can be ecstatic, exciting and promising at first glance, but taking a crack at it will tell you it is not as easy as it seems. And such is the case with link building through blogger outreach as an SEO tool.

Search engine optimization (SEO) has become a very important aspect of online marketing ever since the internet became a “thing” and search engines – especially Google – launched to make the Internet easier and more efficient to use. Utilizing several SEO tools has become an integral part of online marketing as your search engine ranking is directly proportional to the traffic your site gets.  

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How to Do Digital Marketing for Medical Websites

Digital Marketing for Medical Websites

The medical field is a tough cutthroat industry that requires smart marketers that have a really good understanding of the digital marketing landscape. Some niches like medical spas, supplements, plastic surgery can be more competitive than other areas. Some companies have healthy budgets that can be hard to compete with. But don’t let this scare you if you want to succeed in these areas you can with time and hard work.

Below are the areas I recommend as a starting point to gain more search engine traffic for your efforts.

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5 Email Marketing Predictions for 2019

Digital Marketing

There’s no doubt that times are changing in digital marketing. The video is more popular than ever before, augmented reality will soon be integrated with social media, and predictive algorithms are making it easier for businesses to optimize their marketing budgets. 

But one thing remains the same: Email marketing continues to be the best way for businesses to reach their customers. In fact, 90% of emails reach the right person’s inbox, making it 5x more likely that a company’s email will reach their lead or customer through email than via Facebook. 

While email is still the most reliable way for businesses to engage with their customers, there are still a number of changes underway. Brands that keep up with these changes will be prepared to utilize email as effectively as possible.  

Here are 5 of the top email predictions for 2019: 

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5 Engaging Types of Video Content that People Love to Watch

Video Content

People love Internet videos – it’s gotten to the point where a full 85% of people in the United States watch videos online at least a few times during the average week. Videos are naturally compelling and engaging and, thanks to the use of relevant visuals, are an opportunity to convey even complicated topics in the most simplistic way possible – all of which are major reasons why people can’t get enough of them.

But using video content is less important than the type of content you use.  Different formats bring their own unique advantages to the table, and by varying up your content you stand the best chance at really resonating with your target audience. If you really want to increase engagement, improve conversion rates and increase social shares, there are a few key types you need to be aware of.

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How Social Media Harms Your Mental Health

The Internet has given us something extraordinary. With a touch of the button, we can get any information. We have all the answers to the questions that we may have. Also, the Internet has made a revolution regarding communication and especially our approach to communication. Now we can communicate with anyone through voice or video.

Even, we can already know about the friends we have not seen for years. All this is made possible by social networks, which are becoming more and more important in our lives. While social networks have facilitated our lives regarding access to information, communication, building friendships, it seems that social networks are threatening our mental health.

Moreover, it seems that this problem is becoming more and more popular for our mental health every day and that people are not yet aware of the consequences that social networks can bring.

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How to Use Social Data to Launch a Successful Digital Marketing Campaign

social media

Among so many different ways to promote your business, digital marketing has become one of the most widespread. With the rise of the Internet and social media, digitalizing your brand has become a must.

Why is your digital presence important? According to Blue Corona with the reference to Business Insider, around 80 percent of people prefer to research a company online before buying from it. And if your business lacks digital presence, your chances of getting new customers and reaching the vast online audience are very low.

Digital marketing encompasses different aspects, including email marketing, mobile marketing, and mobile ads. But probably the biggest part of digital marketing is social media marketing that can help businesses reach billions of people at once.

So let’s talk about how you can use social data derived from your social media stats to launch a successful digital marketing campaign.

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A Step-By-Step Guide to Developing Content That Works

content marketing

It’s great you’ve decided to engage in content marketing.

The content you create is key to your audience’s hearts and purses. Some realize it. Others suffer. 60% of b2b marketers create at least one piece of content every day. 

According to Aberdeen, YOY growth in traffic for content marketing leaders is almost 800% higher compared to followers. 

That’s the reason why it’s so important to have a rock-solid content strategy. 

However, it can be tedious and overwhelming. There are so many things to figure out ranging from what kind of content to write, its frequency, to decide on setting up a new blog or hosting the content on a channel like Medium. 

What if I gave you the step by step method to get the content wheels turning?

But prior to starting, keep in mind that content is powerful. The kind of content you write holds the ability to draw specific types of people. If your content isn’t aligned with the service or product you offer, conversions would be dismal. 

The right content marketing strategy takes the guesswork out of content. It details out steps to research and creates engaging content that’s valuable to your audience.

Primarily it should aim at solving problems. The first thing that comes to mind when you think about content is a bunch of words. However,  it can be textual, audio or video content. Such content is very effective at generating leads day in and out. 

Shall we get started?

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5 Easy Fixes That Will Boost Engagement on Your Social Marketing Videos

Social Marketing Videos

When it comes to video marketing and social media, one of the most common complaints I see brought up – by content creators and businesses alike – is the issue of underperforming content.

In many instances, it has more to do with unrealistic expectations than anything else. Like people expecting 10.000 followers after putting out consistent video content for only two months.

But more often than not, it’s due one or two critical failures in their production process that ends up working against them and undoing the hard work they’ve put into creating said quality videos in the first place.

For example, you can make an excellent animated explainer video, but if it’s based around an utterly unappealing subject to your audience, nobody will click on it. Or you can be funny, and charming in your Instagram live videos, but if you fail to promote them, it’s unlikely that people will show up.

Being aware of these issues and their respective fixes are the initial step in growing any social video marketing strategy that has already figured out the bulk of the production process and is only in need of refining a few of the kinks that come from not readily evident sources.

To help you with that, I wanted to share with you five easy fixes that will undoubtedly help boost engagement on any social marketing videos you are putting out.

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