Is Asking Questions a Better Way to Search the Web? [Find Out in Under 4 Minutes]

Search the Web

Many SEO experts devote a tremendous amount of attention to keyword research. They are constantly trying to figure out what keywords would be most effective for their clients in general, and their individual projects more specifically. But how important are keywords these days? Moreover, is asking questions a better way to search the web?

Keywords are still critical to search engine results pages (SERP) in that they form the foundation of how Google and its competitors rank sites for searchers. There has to be some baseline measuring tool, and keywords are it. Yet a paradigm shift is now underway. Google, Microsoft, and a handful of other technology companies are implementing machine learning, artificial intelligence, and voice recognition technologies in ways that are changing how people search the internet.

As those technologies are advanced, more emphasis is being put on long-tail keywords. This could inevitably lead to a point in time where it is more productive to focus on questions users might ask rather than single keywords. In short, internet searches are becoming more conversational.

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8 Top Mobile Analytics Strategies You Ought to Follow

Mobile Analytics Strategies

In a world dominated by smartphones and mobile apps, marketers are doing their best to keep up with this new playing field. Every month, there seems to be a new way of reaching out to customers to make a difference in their lives. However, with all of this data flowing back and forth, unless you have put in place some robust mobile analytics strategies, you might be missing valuable insights.

But, what does mobile analytics exactly mean? Well, mobile analytics is the practice of collecting user data, determining their intent from said data, and taking actions based on those metrics to drive retention and customer engagement. Although this does include mobile web services, most mobile analytics strategies focus on analytics for Android and iOS applications.

This makes sense when you consider that 54% of mobile transactions made worldwide are done via apps. Not only is that more than half of all mobile transactions, but it shows just how important mobile analytics strategies are for converting customers. In this article, we are going to guide you through 8 mobile analytics strategies that you should follow TODAY in order to stay ahead of your competition. Let’s get started.

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21 Top Local SEO Tactics You Should Avoid

Local SEO Tactics

There are several local SEO tactics that need to be avoided for optimizing your business in the best way possible. However, with Google regularly changing SEO conventions, it’s important to stay up with the latest trends. You might already know what to do with your local SEO campaigns. So, here’s the list of the top local SEO tactics that you need to avoid while optimizing your business for the best results

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How to Help Your “Help” Page – 4 Basic Areas to Focus On

Help Your Help Page

Frustrated visitors don’t convert to customers, and frustrated customers don’t stay customers for long. It’s impossible to create a product or service that’s perfect and immediately understandable to all or to set up a website that provides the perfect answer to every question any person in the world might have. But all businesses can be attentive to customer needs by taking the time to craft a “help page” that is truly useful.

A good help page finds the right balance between answering the simple and obvious questions that some may need answering because they overlooked it somewhere else, and providing more in-depth guidance and how-tos for established customers or interested leads.

Help pages must anticipate the needs of a variety of client personas and provides assistance in a way that will be the simplest and most useful for that demographic.

Let’s take a look at some important elements for any help page, along with real-life examples of what works and what doesn’t.

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Why Every Website Needs a Video in 2018

In an age of information overload, there’s a constant competition for your audience’s attention. So it’s more important than ever for your company’s website to stand out from the crowd and having a video on your landing page can help you to achieve this. 

We all love to watch videos. The reason is simple – videos are memorable, engaging and emotive. That’s the reason why videos are more popular among audiences than any other type of online content.

Video in 2018

Videos are fast becoming the preferred way for people to satisfy their information and entertainment needs. In fact, 55% of people view online videos every day. Google takes this into account, and having a video on a landing page makes it 53% more likely to appear on the first page of the Search Engine Results Pages (SERP).

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Competitor Analysis – The Best Way to Get More Traffic to Your Blog

Get More Traffic to Your Blog

In a modern commercial race, every business owner wants to outrun his or her competitors. I’m sure, you are not an exception. You’ll be surprised, but your competitors are the first people who would help you to become better and get more traffic to your blog.

Here I’ll try to explain how to improve your business strategy and increase visitors through competitor analysis.

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Why Interactive Content Matters to Your Content Strategy: 3 Points to Keep in Mind

For a marketer, very few things beat the joy of seeing their target audience consume their content, enjoy it, and go ahead to act on it. It’s the clearest sign that the marketing campaign was a success. But, as many can admit, this isn’t child’s play.

Successful marketing in the wake of shorter attention spans, which presently appears to be eight seconds, tougher competition, a sophisticated consumer market, among other things, can only be achieved if one adapts to the changing circumstances and correctly applies clever marketing technologies and trends

Case in point is interactive content. Consumers today have a strong desire for control and interactive content gives it to them by allowing them to be part of an activity. A user can respond to questions, explore scenarios, make choices, gain insights, and so on. What’s more, they won’t feel targeted and that’s what sets this apart from other marketing techniques.

Generally, most humans naturally thirst for interaction and the internet has emerged as one of the places they can get it through interactive content. Well, this should matter a lot to your content strategy and here’s why.

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The 10 Top Video Marketing Promotion Strategies You Really Need to Know

Video marketing is on the rise. Reports and data show that it’s the biggest change in the business industry over the recent years. It’s undeniably dominating the marketplace at this present time. However, with the rising popularity of online videos, everyone seems to be using them as a part of their online marketing strategy. 

So, if you’re planning to develop your own video product, it has to stand out from the rest. It’s the easiest way to get noticed by the large public. To help you, we will be giving some of the best video marketing promotion strategies to make sure that your video marketing efforts will not be useless.

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Colour Psychology 101 – How to Design Your Website

Colours are used everywhere, and there’s a good reason for it. Colour, believe it or not, can affect the way we perceive things, the way we feel, and even our mood. Whilst colours are subjective to personal preference, research shows that consumers make a decision whether or not to buy a product in just 90 seconds, of which up to 90% of their decision is based on a particular colour.

How to Design Your Website

Understandably, the content on your website is important, but have you ever thought about how the colour of your pages, text, CTA buttons etc. could affect your users? The way in which you design your website could be far more effective than you might think; designing it to your own personal preferences may seem like the logical option and undoubtedly is hard to avoid, however, this may not be the right way.

We’re going to dig right down to the core of what colours mean to your website users, how to design your website to include the right elements, and investigate how colours can affect your website conversions.

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[Infographic] The Latest Social Media Marketing Best Practices You Need to Know

How do you reach your customers and potential customers? If you have a brick-and-mortar store, of course, you still reach them in person and over the phone, and possibly through local events. But even local stores can’t rely just on that physicality anymore: They have to have the ability to reach customers through social media.

In fact, every company that wants to build a solid future must look to what they’re doing on social media, and figure out how they can do it better. That’s because more and more people spend more and more of their time and efforts on the variety of platforms out there—up to about two hours a day, according to some estimates. And if you’re not putting best practices into use right now, then you’re missing out on opportunities for connection and community.

What are those social media marketing best practices and how can you follow them? This graphic explains it.

Social Media Marketing Best Practices

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