In 1995, less than 1% of the world population had an internet connection. Today, over 3.6 billion people use the internet. That’s more than 40% of the world population.
A huge chunk of this online population search for and find restaurants online. They look up menus, compare prices, go through reviews before going over to a restaurant or ordering food from there.
As per a 2016 Adweek survey, 25% of people have at least one restaurant app on their phone. As per another survey, 85% of those who search for food on their mobile phones go on to complete a purchase.
But they don’t stop at merely having discovered a restaurant that they might like, or after making a purchase.
Modern, tech-empowered consumers click pictures of the food that they have been served, go online to post their reviews, and share their experiences on social media—which in turn could enhance footfalls at your restaurants or dissuade people from further visiting your establishment.
The thing is whether you are online or not, your customers are. Talks veer around your restaurant, its ambience, the food you serve, the service you offer and more.
As can be observed from the graphic above, with many customers choosing to use some form of technology when it comes to dining, creating an online presence and engaging in digital marketing is no more a matter of choice; it’s now a necessity.
To survive and flourish in today’s restaurant market, you need a comprehensive online marketing strategy—that will let you build a brand identity, amplify your reach, create awareness, drive customer engagement, and attract a globally spread audience.
So here we outline some strategies and ideas to come up with a restaurant marketing plan that will lead to a higher chance of success.