What I Learned from Creating Social Media Marketing – The Movie

In case you missed it, I directed Social Media Marketing: The Movie. It was released on March 27 of this year and you can view it below:

Why did I make the movie? To explore the business side of social media marketing.

I spoke with some of the top thought leaders in the industry: Jay Baer, Michael Stelzner, Brenda Ster, Joel Comm, Mari Smith, Sue Zimmerman, Leslie Samuel, Sunny Lenarduzzi, Viveka von Rosen and Amy Landino.

And boy, I did learn a lot.

In this article, I’ll go over a few of the things I learned from making the movie.

Read More

How to Increase User Experience Via Clever Use of Online Forms

Forms are generally boring.

They’re like Monday mornings—dragging and tedious. The poorly created ones are irritating to users too.

Filling up forms is something one doesn’t want to do, but it’s something that needs to be done.

These days, forms are a means of paying for your online purchase, of subscribing to useful apps, or of processing your online applications like your Japan Visa.

Forms are the starting points of things pleasant and important, but how come they’re so drab to tackle?

Good news: They don’t have to be.

Thanks to today’s technology and the sheer creativity of developers, forms can be made clever, beautiful, and fun even.

Here are examples that you can draw inspiration from. Read More

6 Result-Driven Ways to Increase Your Local SEO Visibility in 2018

Increase Your Local SEO Visibility

Being a digital marketer, you are always looking for innovative and result-driven ways to increase your business visibility online. Local SEO is one of the most effective online search strategies for local businesses to receive a stable and growing stream of highly-targeted traffic, without having to invest a fortune in traditional advertising methods.

It is important to know that more than 92% users prefer to deal with companies that appear on the first page of local search results. Therefore, you can’t ignore the importance of local SEO. Another study suggests that 18% of consumers who conduct a local search on their smartphones, visit a store/restaurant on the same day. And if your business is not ranking higher in your area, your business location could be losing out to competitors.

Read More

[Infographic] 8 Common SEO Myths Debunked

Having SEO in your skill set is something that’s beneficial now and even in the long run. SEO is an investment which pays you frequent dividends and bonuses. It’s an ever-changing industry where Google likes to keep you on your toes.

It’s all about experimenting and finding out what works for you and what doesn’t. You don’t need to join a college to learn SEO as there are numerous sites online which can teach you the basics as well as the advanced stuff.

Although the right information is available online, there’s a lot of misinformation and myths spread by many bloggers and “expert SEOs” which they themselves aren’t sure about.

We already have Google playing with our blogs by sending all kinds of animals from its zoo. We certainly can’t afford to follow any bad information or myths and end up messing with our rankings.

Keeping that in mind, I have designed this infographic to make an attempt to debunk eight SEO myths (the most common ones and the ones that can cause significant damage to your sites)

You’ll get to know why I have branded them as myths along with evidence supporting my claims.

Please feel free to share this infographic with fellow bloggers and your friends. You are most welcome to leave a comment below if you have some other SEO myths to share or have a counterargument.

I’d love to hear what you have to say.

Common SEO Myths

How to Write a High Quality Blog Post That Performs Well in Search Engines

Write a High Quality Blog Post

Just like every wannabe blogger out there, I struggled during my first few attempts to write posts on my blogs. Well, you know how it goes – an idea comes to mind, you kind of figured it out in your head, you sit down and stare at your computer screen, end of story.

My first blog only had about five or six posts in it for an entire year. But that was around five years ago. I guess I’ve done so much better since then.

But believe me when I tell you that I know how it feels like not knowing how to make your blog posts work well with search engines. I thought back then that diving right into it would be the right thing to do.

I was dead wrong.

The good news is that after a lot of trial and error, I learned the ropes and got on my feet as it were. So, here are my two cents albeit based on actual experiences on how to make a good post that not only performs well in the search engines but also appeals to targeted audiences as well.

Read More

Still Trying Old SEO Techniques? Here’s Your Guide to SEO 2.0

SEO Techniques

You will hardly find a business not doing Search Engine Optimization, or simply calling – SEO. In the last few years, search engines have changed their algorithms and users have changed their patterns of browsing content.

From ‘SEO driven content’, we have moved to an era of ‘content driven SEO’. If you are still busy creating content that serves your SEO requirements, hold on. Take a breather and read this guide to know what ‘Content-driven SEO’ or SEO 2.0 as I call it, is all about. Read More

How to Write Content That’s Equally Loved by Google and Your Website Visitors?

How to Write Content

How to write content that’s loved by Google and your website visitors both? This is one issue bloggers and content writers have been grappling with for years. The balancing act (I think) is the most difficult job to do.

On one hand, you have Google which tells you “Write content for end audience and do not over stuff your content with keywords?” and on the other, you have websites visitors who will just bounce from your website without finding anything of relevance on your website.

When Google says, “Write for the website visitors – it is lying”.

Read More

Citation Link Building – How to Dominate Local Search

Citation Link Building

Links have always been the most important ranking factors. They still are today. And they will remain just as important in times to come. It is difficult to predict if this will ever change.

Search engines gauge the importance of a site by looking at the number and authority of sites linking to them. The more links they have the better their standing in search results. There are hundreds of other criteria, but links remain the most important of them.

The more sites that link to you, the more credible your site is. It is, therefore, important to remember that you want more links, but from credible sources.

In other words, we need credible & high authority sites to link to us. So that we are also perceived as credible by the search engines.

There are many ways to build links to your site. However, today we will start with the most popular link building technique used by SEOs worldwide. It is none other than Citation Link Building.

Read More

How to Optimize Your Website for Voice Searches

You know when you start to hear your parents calling for Siri, Alexa or Cortana, that voice searches must be on the rise. In fact, 20% of all searches from a mobile device are by voice.

Is your business prepared to capitalize on this trend?

Optimize Your Website for Voice Searches

Read More

Is it Worth Trusting Google On SEO Advice?

Google is, without any doubt, the largest and most successful search engine in existence today.

SEO Advice

Since the initial launch of Google in 1998, we have seen a lot of advancements in the technology behind this search engine. Today, the search engine receives over one billion searches every single day, with as much as 40,000 searches being conducted every single second.

With billions of pages being indexed by Google on a daily basis, the competition for reaching that numero uno spot for a keyword in your niche becomes harder than ever before. This constant increase in competition makes it tough for webmasters and businesses to reach the top of SERPs and, with only 21% of Google searches resulting in more than a single click, getting noticed at the top is not only beneficial but a necessity these days.

Since Google is the biggest search engine, it is obvious to think that its’ advice is the best source. Thus business owners, webmasters, and internet marketers consider information provided by Google regarding rankings most preferable. Unfortunately, it seems like not everyone agrees with this!

In this post, we’ll dig a little deeper into Google’s advice on ranking on their search engine. And consider whether or not you should reach out to Google or rather another credible resource for the best SEO tips.

Read More

Like what you're reading?
Get fortnightly updates on more such interesting reads!
  We will not share your details with any 3rd party.
Thank you!

Check your email for a confirmation link.
Do check the spam folder as well.
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Calculator
  You will also be subscribed to our fortnightly email newsletter
Download the Sample Proposal
  You will also be subscribed to our fortnightly email newsletter
Download the Rank Drop Quadrant
  You will also be subscribed to our fortnightly email newsletter
Download the Templates to Help You Manage Your Online Reputation Better
  You will also be subscribed to our fortnightly email newsletter
Download the List of Restaurant Discovery Plaftorms
  You will also be subscribed to our fortnightly email newsletter