How to Maximize Content Marketing ROI with the Triad Strategy

Content Marketing ROI

According to a study in 2014, over 2 million blog posts get published every single day. This figure is expected to have increased much more in the last couple of years.

The sheer volume of content available on the internet today has made the job of a content marketer that much harder. This challenge is amplified by an increase in focus on analytics that assesses the ROI of every article you publish. Quite frankly, very few businesses have cracked the code on content marketing.

I have been advising companies on content marketing for over six years now. During this time, we have seen a dramatic shift in the way content gets published and consumed. Five hundred worded articles were fairly adequate a few years back. They do not make the cut anymore. Read More

7 Ways Social Media Listening and Analysis Can Help Brands

Social Media Listening

With an astronomical number of users that keep growing, social media has become the mouthpiece and a pivotal marketing tool for many brands. But there’s a lot more that brands can do with social media than just engagement and collaboration.

Thanks to social media listening and analytics tools, brands can tap into the vast pool of social data to enhance their overall marketing and branding functions. Here are some of the key ways savvy brands are utilizing social media to their advantage. Read More

Why Email is the Most Preferred Communication Tool for Millennials

Millennials are a tech-savvy generation with strong purchasing power and it is believed to reach $1.4 trillion by the year 2020. Companies spend an enormous amount on millennial marketing for obvious reasons. If you want to make the most of your marketing efforts, you should communicate with them effectively. This is a challenge for most marketers.  

But the good news is that instead of looking for newer methods to market to millennials, marketers can leverage the age-old marketing channel – Email Marketing.

Here’re Some Interesting Facts – 

  • According to Adobe Email Consumer Survey, millennials are gripped with email and prefer to be reached by email for work
  • It was discovered that one-third of millennials prefer to email rather than Slack, phone calls, or video
  • More than 50% of the millennials falling under the age of 18 to 24 check their email in the morning while in bed, and 43% of millennials aged 25 to 34 reported to do the same.

Hence, it’s no wonder why email is the most loved communication channel for millennials.

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How to Boost Your SEO Organic Traffic Using Pinterest

SEO Organic Traffic Using Pinterest

Almost everyone, who owns an online business, dreams of getting more and more SEO organic traffic from Google and other search engines. The main reason why this is a dream is probably the fact that getting organic hits on a website can boost your conversion rates to the sky.

However, you need to have something clear in your mind – No matter how big your brand is, you need to have the nicest and well-positioned calls to actions. This not only increases the traffic to your site but also helps convert visitors into buyers.

In this article, I am going to show you a case of study and a straight effective way to get more SEO organic traffic to your site using Pinterest.

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[Infographic] The Benefits of Agile Marketing Discussed

When it comes to your company’s marketing, you’ve probably spent hours with data and reports. Those reports may have detailed information that process a long period of time—perhaps months. But that’s the problem: By the time you get the report, your world, your products or services, and your market influences may have already changed.

That’s part of the reason why agile marketing is taking off. There aren’t delays in agile marketing: It’s based in real time and real experience, helping integrate new-style metrics, including social media engagement, into information that a company can put immediately into practice. Agile marketing is inherently scalable; it also defines clear priorities and designs and the ability to run tests that are necessary.

At its core, what agile marketing is, is an ability to change in response to the rapid changeability of our digital world. If something’s a dud on Facebook, it gets taken down; if something is hot on Instagram, it can be repeated. So what does agile marketing look like? What exactly are the benefits of Agile Marketing? This graphic explains it.

Agile Marketing

 

3 Ws of SaaS Content Marketing – The Battle-Tested Strategy That Brings Us Leads

Content marketing has already become sort of a buzzword. Everyone is talking about it, but very few know what it really is and how to use it right. Some even think that all you have to do is write an article or two, post them online and wait for the leads to start flowing right to your website. Well, not even close.

Our team at Chanty has come a long way as a self-funded startup with zero customers but grand ambitions to take over the team chat world. Trying to put our product in front of the prospective users on a shoestring budget was quite a challenge. We surely got a few bumps along the way! But finally, our efforts are paying off.

That’s why we would like to share the invaluable experience we got along the way with you.

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What It’s Like to Write Engaging Tweets in 2018

3 core details for every marketer to know about Twitter in 2018:

With all that said, what can you do to stand out in Twitter users’ constantly updating feeds? How to overtake competitors and engage comments, retweets, and follows with your Twitter messages?

Write them right.

Easier say than do, huh? In this article, you’ll find the list of key points to consider for crafting engaging tweets your audience will love.

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20 Essential Security Plugins for WordPress Websites

Security Plugins for WordPress

Unknown too many, there are quite a few ways in which your site could encounter a security breach. One way this can happen is by using unsupported or outdated plugins and themes.

Therefore, it is crucial to keep an eye on security, primarily when working on a platform such as WordPress as they have a vast audience and hence potentially a significant amount of security breaches.

Below is a list of essential security plugins for WordPress websites. The list includes both free and paid plugins, as well as well-known popular plugins with contrasting lesser-known plugins all of which can help provide your WordPress website with varying levels of security.

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Digital DIY: Which Website Builder is Really the Best for SEO?

Website Builder

So, you intend to build a website, and you’ve decided to use a website builder. Perhaps you don’t know any coding and don’t want to hire someone to do it, or perhaps you just want to spend as little time as possible on the setup phase. Regardless, your mind is set. 

But which website builder is right for you? You want to rank as well as possible and get a lot of organic search traffic, but you’re not sure which option to choose. There are plenty of options out there, and the features are all broadly similar. It’s tough to tell how they differ for Search Engine Optimization (SEO). 

In this piece, we’re going to look at the technical elements that affect SEO, look at how some major website builders compare, and identify the best option website builder for the typical user.

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[Infographic] 7 Emails to Entice Your Customers

Email marketing is one of the easiest and most effective methods to reach potential customers. And, with an ROI of $44 for every $1 spent, it’s great for your business, too. That’s why most marketers include it as a part of their marketing tactics, and you probably should too. However, there’s a chance you might miss out on utilizing the long-term benefits of email marketing.

If you’re into sending out a newsletter or promo emails or maybe even both to your customers, it’s just not enough. There’s a whole array of different email types out there that can be really effective for your business and which will help keep your customers engaged and interested.

To help you get started, check out this infographic 7 Emails B2C Businesses Should Send. And here are two examples from the infographic to give you some inspiration. 

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