One of the best feelings in the world is when you’re a “regular” at a place.

You go to a coffee shop, and the barista has already started making your coffee because they remember when you usually come in. You visit a restaurant, and the server knows what breakfast you’ll have and how you like your eggs cooked. Or the best one of all: when you go to cut your hair and come out with the same result every time.

Being a regular is the best customer experience, and brands can recreate it by marketing on WhatsApp. People are already talking to their friends and family in this messaging app. Now, you can use it to improve customer care and create that feeling of “being a regular” online.

Like any marketing channel, WhatsApp has its pros and cons. Let’s take a look at them and see if this is the new strategy you should use.

The Pros

Personalized Messages

Here’s a fun fact: when you send a WhatsApp message, there’s a 98% open rate! That’s better than any other marketing channel. Compare it to email, where the average open rate is 21.5%, and you see why so many brands add WhatsApp to their marketing.

You can build stronger relationships and consider it a place for personal communication. You can send every file format like GIFs, images, videos, PDFs, and emojis.

To increase conversions, you can add CTAs and bulk broadcast promotions. Since 2021, businesses can send unlimited promotional messages to people who have started communicating with you.

Cost-Effective

Marketing is expensive, and many businesses don’t have the budget to go all out. Social media, direct mail, SEO, and content marketing expenses add up quickly. The good thing about WhatsApp is that it’s cost-effective and easy to implement. One person can run it when you’re testing it out, and the Business Platform provides a thousand free service conversations per month.

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Guest blogging is a robust search engine optimisation (SEO) technique that can significantly improve your website’s search engine ranking through backlinks.

When you contribute a guest post with a backlink to an authoritative blog or website, the backlink to your website will drive referral traffic and show search engines that your site is trusted and credible.

(Image Source: Unsplash)

Here are four ways to build website authority and business-to-business (B2B) relationships by guest blogging.

Identify Your Goals

Sometimes people write a guest blog because their colleague or boss has asked them to. However, it is important to set personal goals to know what topics are worth writing about and what blogs or websites are worth pitching to.

Here are some potential goals for guest bloggers:

• You could be aiming to establish a name for yourself within a specific industry by becoming an expert on that topic. This requires you to write for websites with high levels of traffic and engaged audiences.
• You could be writing guest posts to gain exposure for your website. This requires you to write about topics linked to your website to connect with people who need your products or services.
• You could be trying to build backlinks for domain authority. This requires you to prioritise pitching your guest post to top-level domains.
• You could use guest blogging as a chance to write about topics that interest you. Understanding the target audience for those topics will help you find suitable sites for your guest post.

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For companies wishing to succeed in the cutthroat business environment of today’s digital era, when efficiency and convenience reign supreme, investing in an ecommerce app has become a wise strategic choice. In-depth discussion of the benefits of creating an ecommerce app will be provided in this post, along with an examination of monetization options, ecommerce app development cost, major features, and real-world examples. So let’s explore the world of ecommerce applications while sipping on some coffee!

The Rise of Ecommerce Apps

Online purchasing is becoming increasingly common, which is the first good reason to invest in an ecommerce software. The ease of shopping from a wide selection of goods, paying with a single touch, and having everything delivered to your door has completely changed the retail sector. In 2021, retail e-commerce sales amounted to approximately 5.2 trillion U.S. dollars worldwide (Source: Statista). This figure is forecast to grow by 56 percent over the next few years, reaching about 8.1 trillion dollars by 2026. Businesses may access this sizable market and provide their consumers flawless purchasing experiences by using e-commerce applications.

Examples of Successful Ecommerce Apps

Let’s look at a few successful instances of ecommerce applications to better appreciate their potential:

– Amazon: With its extensive product selection, user-friendly design, and tailored suggestions, this multinational powerhouse has revolutionized online shopping. The one-click ordering, secure payment methods, and dependable customer care that Amazon offers have helped it become the preferred ecommerce app for millions of people worldwide.

– Shopify: This platform lets companies of all sizes build their own online stores and is renowned for its adaptability and simplicity of use. Shopify gives company owners the tools they need to transform their ideas into successful enterprises, including a variety of configurable templates, integrated payment gateways, and strong inventory management systems.

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So, you’re about to host an outdoor event, yes? Do you want a vibrant, fun, and eye-catching event that would leave your attendees happy for days? We have the perfect suggestion to spice things up; Inflatable Characters!

Inflatable characters add the personality, vibe, and finishing touch every good event needs. They are such playful and eye-catching creations that fit any event. From parties to marketing campaigns, these versatile creations create a warm and colorful environment. They’re excellent for festivals, carnivals, fairs, sporting events, birthday parties, business and marketing purposes, and other outdoor events.

In this article, we will explore different ways to create the perfect environment for that memorable event with inflatable characters.

Different Ways to Use Inflatable Characters.

More and more event planners are incorporating inflatable characters into their outdoor events. When it comes to color and vibrance, there’s nothing quite like them. Whether you’re looking to add something special to your event or nudge people to be freer and get in the spirit of having fun, inflatable characters are a great way to achieve this.

Here are a few ways you can use inflatable characters

Attracting Attention

Inflatable characters are eye-catching, colorful, and vibrant. They’re great if you’re hosting a trade show or events with a lot of competition for attention.

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The importance of backlinks in search engine optimization cannot be overstated. Search engines place more value on pages that are linked to other reputable and trusted websites. They can also boost your website’s organic traffic and domain authority.

You’ve probably spent some time developing a comprehensive link-building plan or campaign, so it’s important to consider how you’ll properly track your campaign to measure its success properly.

In this article, we’ll review some key performance indicators (KPIs) and tools to help you track your link-building campaign.

Start an Audit of Your Backlink Profile

Establishing a benchmark is the first step in evaluating the success of your link-building efforts. If you know your current backlink profile, you can use that information to plan a strategy that fills in any holes and maximizes your campaign’s growth.

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In today’s digital age, one marketing strategy has risen to prominence – Influencer Marketing. This approach harnesses the power of influential individuals, primarily those with a significant following on social media, to promote products, services, or brands. It hinges on the credibility and authenticity these influencers have with their audience, leveraging their reach to enhance brand visibility and reputation.

If we were to imagine the vast digital landscape as a dense forest, Influencer Marketing is like the ‘beehive’ of brand awareness. Like bees buzzing from flower to flower, influencers disperse brand messages rapidly and widely across the internet with their powerful social reach. Much like a beehive, the brand remains at the center, benefiting from the constant influx of attention and recognition brought in by the influencer ‘bees.’ Just as the bees return to their hive, followers are drawn to the brand through the influence and recommendations of their favorite personalities, leading to a significantly increased brand awareness.

This powerful, mutually beneficial dynamic lays the foundation for an effective Influencer Marketing strategy and positions it as a significant player in today’s marketing world.

The Rise of Influencer Marketing

The advent of the digital era has revolutionized marketing methods, much like the invention of the printing press did for the distribution of information. Prior to this, companies mainly depended on conventional marketing strategies, including print advertising, TV commercials, and billboards. However, these methods often needed more targeted reach and personal interaction.

Enter the digital era and, with it, the dawn of social media. It’s like a vibrant marketplace, bustling with interactions and conversations, where brands can join the dialogue. This shift gave birth to Influencer Marketing, a powerful tool that allows brands to harness social media influencers’ credibility and personal connection with their followers.

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Your website is the face of your business. It reflects how you want the world to view your brand. Strong website security communicates professionalism. It establishes trust between a website and its visitors. More than that, though, search engines like Google favor secure websites.

So, implementing website security strategies could give you a nice search engine boost. According to a SiteLock report, cyberattacks cost SMBs around the world roughly $25K every year.

Therefore, implementing simple security strategies is easier – and cheaper – than removing malware or trying to recover a hacked account.

The screenshot below shows statistics from SiteLock’s cybersecurity report. You will notice the recent explosion of security incidents. I.e., the volume of threats doubled in 2022 compared to 2021.

With that in mind, here are five strategies that brands can follow to improve website security.

1. Choose the Best Web Hosting Service

Web hosting services can be a minefield, especially if you’re new to managing a website. When browsing a web hosting website, you will see services like WordPress hosting, VPS hosting, dedicated servers, and plain old web hosting. These all vary in cost, bandwidth, and storage. When you choose your hosting plan, security features are some of the most essential aspects to consider. You will likely find that many hosts offer decent security measures as standard, protecting their customers against common attacks. Paying a little more gets you extra security.

Look out for things like:

• A backup solution
• DDoS (distributed denial of service) attacks protection
• IP blockers, which block requests from hosts with specific IP addresses

Complement these with a tech team that carries out a strong cybersecurity strategy and your website should be fine.

Additionally, some hosting types are naturally more secure than others. VPS (Virtual Private Server) and dedicated hosting, for example, tend to provide more effective website security than shared hosting.

VPS and dedicated hosting gives users their own hosting environment. Shared hosting, on the other hand, involves sharing server space with other websites. This can cause servers to overload and crash, which can lead to cyberattacks.

The screenshot below is taken from GoDaddy. You will notice it has three hosting categories. There are also two types of hosting plans under each of these categories, each with their own features and perks.

Unless you have a tech team behind you, managed hosting services are normally the better option. With managed hosting, your host will take care of many aspects of managing and maintaining your website. This includes updating, configuring, and optimizing.

Managed hosting tends to enhance website security too. You will normally receive much better support from your host, should you fall victim to malicious activity.

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Social media has transformed how we communicate, engage, and even transact. It’s a powerful tool that has been leveraged by various sectors to influence, inform, and inspire audiences worldwide. One of the sectors that can significantly benefit from an adept social media strategy is healthcare. For healthcare organizations, social media is not merely a medium for communication but a crucial platform for boosting brand presence, patient engagement, and delivering important health information.

This blog post dives into the crucial aspects of harnessing social media for healthcare organizations and how to employ these strategies effectively.

Embrace Advertising And Informative Content

The first step in leveraging social media for healthcare organizations is embracing the potential of healthcare advertising. Advertising on social media is an effective way to get your message across to your target audience. A well-thought-out advertising campaign can help your brand stand out and can dramatically increase your organization’s visibility.

But remember, the type of content you choose to advertise is crucial. While promoting services and treatments is important, you must also focus on educating your audience about health and wellness topics. Publish infographics, articles, and videos that offer value to your followers and enhance their understanding of their health.

Not only does this build trust with your audience, but it also positions your organization as a reliable and authoritative source of health information.

Engage With Your Audience

Engagement is the heart of social media. Healthcare organizations should aim to create a community that encourages active participation.

This can be achieved by promoting two-way communication with your followers. Respond to comments and messages, ask for feedback, create polls, and host Q&A sessions. These actions show your audience that you value their opinions and concerns, thereby fostering a deeper relationship with them.

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If you’re running a small business, it stands to reason that you’re going to want to get noticed. After all, if nobody knows about your gig, no one is ever going to buy anything from you. There are, of course, dozens of ways to promote any enterprise, from offline to purely online and hybrid methods in between.

Naturally, the method of advertising you choose (and there’s no reason not to use many different methods simultaneously) depends on the type of business you run and the services or goods that it offers.

Let’s take a look at a couple of effective ways of getting your message in front of customers:

Leafleting

It’s an old-fashioned concept but it’s consistent and it works, albeit at a low level. General experience shows that leaflet marketing has something like a 3 to 5% efficiency quotient. In simple terms, that means for every 100 A5 leaflets you produce and distribute, around four inquiries will come your way from the leaflets that have been read. Clearly this is an inappropriate method of advertising for a business selling nationally via social media or even worldwide (say an e-Bay collectibles or car spares store) but it can be a very strong method of becoming known locally. For example, a double-glazing company based in a certain city might employ half a dozen students to walk around suburbs each day with the instruction to leaflet any houses that have dilapidated windows and doors.

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In the fast-paced world of digital marketing, creating fresh content consistently can be challenging. However, there’s good news: you can maximize the impact of your existing content by repurposing it strategically.

Repurposing content not only saves time and effort but also allows you to reach a wider audience and breathe new life into your valuable resources. In this article, we’ll explore ten effective ways to repurpose your existing content for maximum impact. So, let’s get started!

1. Transform Blog Posts into Engaging Videos

One powerful way to repurpose your content is by transforming your blog posts into engaging videos. You can leverage platforms like YouTube or Vimeo to create visually appealing videos that convey the main points of your blog posts. Videos have a higher chance of capturing your audience’s attention and increasing engagement. They can be shared on various social media platforms, helping you reach a wider audience and driving more traffic to your website.

2. Create Infographics from Data-Rich Content

If you have data-rich content, such as research findings or survey results, consider transforming them into visually appealing infographics. Infographics are highly shareable and digestible, making complex information more accessible to your audience. Use free tools like Canva or Piktochart to design eye-catching infographics that highlight key statistics or insights. You can then share these infographics on social media, your website, or even pitch them to other industry websites as guest content.

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