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How does it feel when after putting considerable efforts on creating a solid digital marketing strategy, your website still gets just enough conversions? It simply means that there is something missing from your end and needs immediate attention. However, there’s one metric that can help you understand this issue in a better manner – Bounce Rate.
Bounce rate is the number of users visiting your website but leaving instantly without making any call for action. They are genuine people who are interested in what you are offering, but somehow, disappointed when they visited your website. A high bounce rate means you need to fix the problem on an immediate basis.
Once you’ve found a way to attract people to your website, how do you get them to stay and browse through your products, services, and offerings? The best way that such things can be measured is by having a decreased bounce rate.
Here then are 10 most innovative tips to help you in reducing the bounce rate of your site and convert more visitors.
#1. Using Social Networking Sites
Social media platforms can help you to a great extent when it comes to web traffic. Create your own community groups, post interesting content on a daily basis and invite people to join such groups. With the help of this technique, you will not only connect with your targeted audience but also see an increase in the engagement levels on your website.
#2. Write Engaging Titles
With the amount of information available on the internet, you need to be an expert at catching your reader’s attention. If your title isn’t compelling enough for your users to read your article, chances are your blog post, articles, or case studies aren’t going to be read.
Use relevant keywords in your title, capitalize appropriately, and make sure your first paragraph is excellent and interactive.
#3. Use of the Right Keyword
A high bounce rate indicates that your site or blog has keywords that are not useful for visitors. Check for which keywords your website is getting ranked. You can also include relevant terms that match your website content.
If the bounce rate is high for the keywords you are targeting, you need to either bid on terms that are more relevant to your content or work on improving your landing page.
#4. Analyze Your Traffic
It is better to focus on improving the bounce rate of the highest converting traffic sources such as affiliate campaigns, email marketing campaigns, and search engine traffic. It is advisable to ignore the bounce rate from social media sites and unknown referrer sites.
#5. Using Social Media Multiple Times
Sharing links to the pages and posts multiple times on various social media platforms may end up increasing the bounce rate of your website. On social networking sites, you may get a huge number of visitors, but one thing you need to keep in mind is that the users are not directly coming to your website.
However, you are inviting them from social platforms. So, some might end up leaving your website in just two or three seconds if they do not get what they expected after reading the post. So, have a proper amount of knowledge about posting on social media or promoting your brand.
#6. It’s Better To Have A Clean And Accessible Navigation
The way you design your landing page can make a difference to your bounce rate. Remove unnecessary graphics and applications from your landing page and provide a call to action. However, you need to make sure that your website is easy to navigate.
Try to add some icons next to your navigation and ignore the drop-down menu. If your website provides a large amount of content, it is better to include a sitemap and search functionally to help readers find the information they are looking for.
Take readers where they want to go and make related content accessible. Show related posts by category or tags and interlink your content. To make it look perfect, use headings, lists, and bullet points to make your posts easy to read.
#7. Improved Load Time Can Also Reduce the Bounce Rates
Use a free page load timer to test your page loading time. Your website might work great on your high-speed internet connection, but people with slow connections may leave the website out of boredom.
Generally, your web page should not take more than 6 seconds to load. Always cut out any clutter and optimize your code and images.
#8. Do Not Interrupt User’s Experience
Too many advertisements are always irritating. So, it can be a big turn-off to your visitors. However, your site could not survive without affiliate programs and ads, but it is better to make sure that they don’t disrupt your content and your website’s interface.
This process same applies to pop-up subscription forms, polls, and surveys as these elements are often mistaken as spam.
#9. Make Sure that Content is Readable
Readers would not even scroll down the page if the content on your site is not up-to-the-mark.
You can reduce your website’s bounce rate by posting engaging, original and compelling content. Have a look at the following pointers that will help you in such a way that you can easily reduce bounce rate –
- By creating a good impression
- By making user-friendly content
- Maintaining a balance between pictures and text
- By making your content is scannable
- Using bullet points and high-resolution pictures.
#10. Always Tell a Good Story
According to research, there are almost 2 million blog posts posted daily on different digital platforms. It gives you more reasons to offer your reader something to hold onto and make them stay longer on your site.
You can also reduce the bounce rate with a story-telling approach. Just remember to make it good, relevant, and engaging.
Can an SEO Agency Help?
There are a number of things to consider to reduce your website’s bounce rate. However, when you are running a business and don’t have time to do more research, you need to think to hire an expert SEO professional with a proven track record.
Once you hire an SEO service provider, it will take care of all SEO related issues. As search engine optimization is an integral part of an online marketing strategy, it not only helps your website to rank higher in the search engines but it will help to reduce bounce rates and bring organic traffic to your website.
A bounce rate is an indication that there is something wrong with your website and you need to fix it soon. When you will have a lower website bouncing rate, you will find improved traffic and ultimately, revenues.
Thus, it is better to ensure that the time your visitor spends on your website is long enough so that they can find the information they need and take action.