“Within the proposal, a lot of agencies are actually really bad in telling the potential client what they are going to get with their money. They’re not concerned talking about the results.”
“They [the clients] make money but they don’t know why they make money? Or how they make money?”
“There were huge holes in my business model. I really wasted a few months of time, doing that as opposed to going in the direction I am going now. ”
What are the common mistakes agencies make when pitching to clients? What are the common mistakes clients make when it comes to selecting an agency? Learn answers to these and a lot more in an insightful conversation we had with John Doherty, the founder of Credo, marketplace to connect businesses with the right marketing professional.
Watch or Listen to the full interview: (transcript and summary available as well)