Measuring Search Rankings: Why “Traffic Flow” matters more than a #1 Ranking on Google

traffic flow mondovo

First, let’s fire off an accusation.

Not at anyone per se, but more of a statement of fact as we see it. Rank Trackers today are slightly misleading when it comes to telling you how to measure your search engine rankings. I’m not implying that the data they’re presenting is wrong – not at all. But more along the lines that the data they’re presenting is too literal. Measuring your ranking performance based on just search positions isn’t as insightful anymore as opposed to a ranking metric with intelligence behind it.

Let me explain.

Data is only relevant when it can communicate an insight beyond the obvious. Imagine a scenario where two companies are competing online. Company A is doing all it can to rank higher and in the SERPs, their site is ranking higher. But. Company B is working smarter. Through better optimization techniques, they’re managing to pull in more traffic with a lower SERP ranking. If you were to ask any digital marketer or SEO professional, they would tell you that Company B is doing a better job since it’s able to extract more ROI from it SEO efforts. (Although I’m loathe to admit that for some clients, Company A is the way to go. Sigh.)
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Client Retention Issues: 12 Warning Signs Your Client Is About To Ditch You

Client Retention. Customer Loyalty.

An agency meets their perfect client – They woo the client with fancy proposals, phone calls, promising results – The client is swept off their feet & hence starts a beautiful story of an agency & their client.

However, as is with every story, there are many obstacles & complications in this one too. The biggest complication is if your client wants to break up with you.

Warning Signs to Look Out For

SEO Agency-Client Relationship

As is with every relationship, an agency’s owner or client manager can innately sense that something is not quite right with the way their client is behaving.

Customer loyalty & customer retention are common issues plaguing agencies in every industry. So here are 12 warning signs that could indicate you might be about to lose a client:

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