Attracting local customers is a huge part of advertising your business online. Making people in your area aware of your business and the services you provide lets you tap into a very valuable market right on your doorstep. A big part of this process is optimizing your Google Local Business listing. Having the right info and an active, professional-looking profile not only dramatically improves your ranking on local Google searches, but it makes customers more likely to engage with your business once they’ve found it.

Local searches are a huge part of business. A recent survey by BrightLocal reveals that local searches generate around 21-23% of traffic for small business websites. That’s more than any other type of search, more than paid AdWords and all of social media combined. Local Business listing is not something you can afford to ignore.

So how do you optimize Google local business listings? Our guide will cover everything from the basics of your profile to tips for fine-tuning your business listing and keeping your customers engaged.

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