We all write content on a regular basis, or hopefully we do, and we don’t necessarily get a direct ROI from all that content we publish on our blogs. Is there a smart and easy way to actually get leads from the content we develop?
Sameer Panjwani covers some quick and practical tips that you can apply when writing your next few pieces of content.
Do watch, learn and apply! Make your Blog work for you. Don’t waste any opportunity to convert your visitors into email leads.
If you have any follow up questions, do post them in the comments section below.
What is the best way to format your URLs when creating new pages on your site? Is there a best practice? Yes there are definitely a few things you should keep in mind for the ideal URL structure. Sameer Panjwani covers all the pointers you should consider when structuring your URLs. There are so dos’ and donts’, if you follow them, your site will be better prepared for SEO.
Google has launched a Google Guarantee program targeted towards local businesses in the Home Services segment. This affects local businesses that offer services where they need to enter the customer’s home to render the service offering. Examples of such businesses being, plumbers, locksmiths, handymen, etc.
While this program is currently in beta and applicable only to a few cities, It’s important to be aware about how this program works since it’s something that could roll out to more verticals and locations in the future. The impact it would have on local businesses would be phenomenal.
The criteria seems to be quite strict to get accepted but once you’re in, you’re bound to get a lot more leads than anyone else who’d just be doing the regular Google Ads.
This Google Guarantee program for Home Service Businesses is still being tested out at this stage and from the signs of it so far, it seems like they’re currently looking to expand to other locations.So do keep a watch out, especially if you run a local business or manage such clients in any of the selected cities.
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There will be times when you want to migrate your website, i.e. change the design of your site or change the CMS powering your website. When you do such a thing, it’s critical that you keep certain points in mind so as not to affect the SEO for your site.
Sameer Panjwani talks about the few things that you could do when going about a website migration.
A website migration usually invovles restructuring your URLs and it matters most how you handle the file name changes. There is a way to handle a website / design migration without too much of an affect in your search rankings. Watch the video to learn more.