Content Promotion starts much before you publish a piece of content. There are few things you should consider doing before publishing your content and after publishing your content.
Here is a summary of the points mentioned in the video:
Step 1 – Influencer Grooming
Try to attract the attention of potential experts or influencers in the topic that you are writing about.
– Ego Bait
– Asking for Opinion
Step 2- Keyword Optimization
Do Keyword Research and identify your potential target term
Post – Publishing Phase
Step 3 – Internal Linking
Make sure that you appropriately link to the newly published content piece from other pages within your site
Step 4 – Outreach
Reach out to the influencers you’ve identified in step 1 notifying them about the post. Alternatively, try to build some links back to by offering to guest post on other authoritative blogs.
Step 5 – Newsletter
Leverage your captive audience by sending out a newsletter to them updating them about the newly published piece of content.
Step 6 – Social Channels