6 SMS Marketing Best Practices for 2017

Where’s your phone right now? Do you know?

Of course, you do. If you’re like 91% of adults in America, you keep your mobile phone within reach at all times. That’s why Short Message Service (SMS) marketing is so incredibly useful. Your audience is literally within arm’s reach at any given moment.

That’s what makes SMS marketing one of our favorite tools at Performance Marketer.

It’s predicted that, in 2017, more than 4.7 billion people will have a cell phone. With 2/3 of the world’s population carrying around a mobile device, you can’t afford to neglect SMS marketing’s tremendous potential to impact your business.

As with any other marketing channel, SMS has its cautions and limitations. For one thing, it’s heavily regulated. You can land yourself in some serious trouble if you step out of line. Nevertheless, the benefits of SMS are far too great to continue sitting on the sidelines.

With that said, keep reading to learn all about how you can add this under-utilized marketing channel to your current slate of campaigns.

SMS Marketing infographic
1. Make Sure Your SMS Messages are High Value

Text messaging is an incredibly personal medium. We only give our cell numbers out to a limited circle of people. Even then, we expect only a small number of those people to text us.

That means, at a minimum, you need to know exactly who your audience is and what they expect from your text messaging. An unwanted and/or irrelevant text message from you can be about as creepy as that guy on the subway with no concept of personal space.

Instances to Use SMS Marketing:

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9954 Visitors in just 7 Days. How one piece of EPIC Content transformed our site traffic

Back in March, we were having a problem with our Site’s Traffic numbers. They just weren’t growing as fast we wanted. This is a typical problem faced by most business owners or site admins and one that’s widely covered online. For reference, a quick search on Google on how to boost your site’s traffic will give you over 4.100,000 results. 4 Million search results (!) with no way to know which ones actually work and which ones are going to end up a colossal waste of time and money.

Since we knew that we had to do something really drastic to kick it up a notch (and without breaking the bank in the process),  we didn’t rely on the traditional approach of advertising or waiting for traditional SEO to take effect.

 

We decided to turn to Content, but with a twist. And to keep things interesting, threw ourselves a challenge to get 5,000 unique visitors to the piece of content we develop and to get that number within 7 days of it’s publishing. The content asset we created was truly something  special and after the 7 day deadline was up, we found that we had not only met our own target but exceeded it twice over with lots of good links to boot! Most amazing of all, the content asset became an evergreen one and continues to send amazing traffic and links our way.

 

 

Content Marketing Strategy - Most Asked Questions 5

Source: Mondovolytics

Here’s the inside scoop of what we did and how we can help you do the same for your own website.

Challenge #1: The Idea

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