15 Smart Ways to Use Facebook Cover Photos for Business

With more than 2 billion monthly active users, it’s high time people and businesses start taking Facebook seriously. Over the years, Facebook has created multiple avenues for a business to market itself on the platform. Facebook Business Page, Facebook Ads and Website integration, etc. are all avenues which every business has used in some way or the other.  However, there has been one aspect of Facebook that has been ignored by most companies and it is – Facebook Cover Photos for Business.

A Facebook Cover Photo is the first thing a viewer notices on your official Facebook page, and you can use it effectively to promote your business and urge customers to follow your updates. Here are 15 smart ways you can use Facebook cover photos for business purposes.

Facebook Cover Photos for Business – Celebrate Occasions & Festivals

One of the best ways to stay current and active is to commemorate occasions. For instance, for 4th July or Christmas, you can create designs with your products or mascots to celebrate the occasion. This will give a festive and inclusive message to all your customers. However, make sure to create different banners for all the major festivals and occasions.

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7 Key Concepts to Include in Email Marketing List Building

Email marketing is a low-cost way of marketing your product or service to prospective or current customers. However, for this to be efficient and hit your target goals, you need to have a COMPLETE and UPDATED email marketing list.

Email Marketing List

However, when building an email marketing list, care should be taken to avoid including poor quality data. In fact, having poor quality data is worse than having no data at all. This includes scant information, redundant entries, and insufficient information of potential or current customers. So, to help you to succeed in your efforts to further your reach to your clients, we have compiled the most significant concepts to be included in your email marketing list.

But let’s address this question first—Why should you grow your email marketing list?

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Why is Personal Branding Important for Agencies – Interview with Leonard Kim

Personal Branding for Agencies

In today’s competitive business landscape where everyone claims to be a ‘wizard’, ‘specialist’ or an ‘expert’, it can be extremely difficult to carve out a name for yourself and become a key influencer in your niche. We spoke to Leonard Kim, Managing Partner, InfluenceTree to understand why personal branding for agencies is an important area that shouldn’t be overlooked.

Have a listen to the podcast interview by clicking “Play” below.

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How to Scale Link Building Activities for Long Term Success?

Within the broad arsenal of digital marketing tactics, link building still retains its place as a very useful weapon. Not only does it yield SEO benefits, high-quality backlinks can also positively impact digital PR endeavours and referral traffic results.

 Scale Link Building

It’s therefore hardly surprising that link building has become popular with businesses of all shapes and sizes. And when many take their first, tentative steps towards building links, their strategies tend to be quite bespoke, narrow in scope, and short-sighted. However, there comes a point when marketers need to think big and scale-up their link building activities if they’re serious about taking on the competition dominating the search engine results pages (SERPs).

Not so long ago, the idea of scaling link building activities conjured images of spambots, forum links, and mass-automated outreach emails. Due to smarter algorithms, tighter regulations, and a more acute public awareness about what automated outreach looks like, these tactics just aren’t viable anymore. It has become harder to pull the wool over the eyes of switched-on webmasters, and this has resulted in a greater demand for unique and well-constructed content.

So, against this backdrop, how can marketers scale their link building activities for long-term success?

Well, here are three tips to set you on the right track:

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How to Grow Your Brand On Instagram?

Social media is already a dominant force in changing how businesses grow and advertise their products and services. And Instagram is one of the social channels playing a key role in this. With more than 500 million users, Instagram provides a great marketing platform to reach potential customers from every corner of the globe.

Images rule on Instagram. The most successful brands use strong, striking imagery – and increasingly short form video content – to emotionally connect with people.

Read our top tips on how to grow your brand on Instagram, for free!

Grow Your Brand On Instagram

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How to Create An Effective B2B Mobile Marketing Strategy

The number of searches done through mobile devices has long taken the first place from desktop computers. This means it’s only natural that B2B mobile marketing is on the rise, steadily getting more and more of the total search interactions. Thus, online businesses are in a situation where they have to adapt their B2B mobile marketing strategy in order to get the edge in today’s highly competitive industries. With more than half of the B2B decision makers using mobile devices for research purposes, you can’t really afford to pass on that huge market share anymore.

In this article, we will take a quick look at some of the best tactics to adopt when creating an effective B2B mobile marketing strategy. Let’s get started.

B2B Mobile Marketing Strategy

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10 Low-Cost Tools for Scaling a Micro Influencer Marketing Campaign

Real people are having a profound impact on the way your brand is viewed online. While businesses can find ways to elegantly and seamlessly manage the message, authentic reviews of products or services prove to be well trusted and more engaging than traditional advertising.

Influencer Marketing Campaign

Who predicted that the digital age would scale word of mouth marketing? Micro-influencers may not have seen it coming, but they’re capitalizing on the marketing trend to sell your products for you.

What Is a Micro-Influencer?

Micro-influencers typically have 100,000 followers or less on their blog and/or across social media accounts. These mini Internet celebrities have amassed a loyal fan base, and some even consider their recommendations as impactful as the ones we get from a best friend.

However, to scale a marketing campaign, businesses need hundreds or thousands of micro-influencers on their team, which is no simple feat. This intrinsically leads to several challenges such as:

  • Finding and contacting influencers
  • Developing and distributing the content
  • Issuing payments
  • Tracking campaign results
  • Maintaining the relationship
  • And more!

Based on your goals, finding an influencer marketing tool that targets your desired platforms can unravel some of these challenges as your campaigns and influencer networks grow. Based on what’s available on the market, businesses have a few options to choose from.

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7 Unique SEO Trends You Should Be Following

While it is true that most industries out there tend to be quite volatile, the pace at which the world of SEO changes seems almost unprecedented. The speculations surrounding SEO trends have resulted in the creation of many myths. For instance, your keyword research stays valid only if you apply it in a campaign as soon as you stumble upon it, otherwise, there is no guarantee whatsoever that it will remain effective by the time it reaches your target audience.

SEO Trends

Although it is expected for keywords to change with an astounding pace, the same, unexpectedly, goes for tools as well. You see, a keyword research tool that is considered a cutting-edge technology today can become completely obsolete in a few months’ time. To make the matter worse the changes to the algorithm itself are the most frequent of them all.

To make the long story short, those who want to lead a successful career in SEO need to constantly be on their toes and be aware of the latest SEO trends. This being said, here are a few tips that may help out you stay in touch with this ever-changing industry.

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Mondovo’s Upcoming Pricing Change on 3rd October, 2017

When we launched Pay-As-You-Go back in September 2016, we were convinced that greater value was the need of the hour. Having spent over 11 years in this industry, we’ve tried and used nearly every tool set from every company there is. The one takeaway that we most commonly got was the lack of flexibility. That’s where Mondovo’s pay-as-you-go model came in. We gave our users the flexibility to pay for just the reports they needed when they needed them.

Post launch, for the most part, we were successful. Mondovo gained more traction in a few months than it did in the entire year or so preceding it. However, what became clear was the business model was not sustainable because revenues were not predictable.

We do still want to offer the same value proposition that we’ve offered thus far and yet do it in a manner that’s sustainable in the long-run. We can only continue to give you better data and tools if we’re growing ourselves. Hence the impending change of moving over to a subscription based model BUT based on the same pay-as-you-go concept.

So, if you’ve been a user of our tool, everything would work in the same way, with the sole difference being that there will be a minimum monthly fee.

We are still going to be the most affordable toolset available. Our pricing and feature set remain unmatched.

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The Ultimate Step by Step Guide to Guest Posting On Authority Websites

Guest posting on authority websites is one of the most legit, authentic, and closest things you can name when it comes to building organic links which actually contribute towards your SEO efforts.

Guest Posting On Authority Websites

Here’s what you will learn in this guest article:

  • Why Guest Posting Is Worth It.
  • How to Find Quality Guest Posting Websites?
  • How to Filter Quality Websites from the Rest?
  • How to Pitch a Guest Post that just Can’t Be Rejected!

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