Is it Worth Trusting Google On SEO Advice?

Google is, without any doubt, the largest and most successful search engine in existence today.

SEO Advice

Since the initial launch of Google in 1998, we have seen a lot of advancements in the technology behind this search engine. Today, the search engine receives over one billion searches every single day, with as much as 40,000 searches being conducted every single second.

With billions of pages being indexed by Google on a daily basis, the competition for reaching that numero uno spot for a keyword in your niche becomes harder than ever before. This constant increase in competition makes it tough for webmasters and businesses to reach the top of SERPs and, with only 21% of Google searches resulting in more than a single click, getting noticed at the top is not only beneficial but a necessity these days.

Since Google is the biggest search engine, it is obvious to think that its’ advice is the best source. Thus business owners, webmasters, and internet marketers consider information provided by Google regarding rankings most preferable. Unfortunately, it seems like not everyone agrees with this!

In this post, we’ll dig a little deeper into Google’s advice on ranking on their search engine. And consider whether or not you should reach out to Google or rather another credible resource for the best SEO tips.

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Navigating the Trends: How to Keep Your Content Marketing Strategy Fresh

The world of digital marketing is changing by the minute – literally. In just 60 seconds, over 3 million posts are made on Facebook, nearly 4 billion Google searches are conducted, and 500 hours of video is uploaded to YouTube.

Content Marketing Strategy

Many teams feel that chasing the latest trends and posting the type of content that is trending at the moment is the only way to stay relevant in this fast-paced digital environment. And while following the latest trends could get you some instant buzz, more than likely, it will pass as soon as tastes change. 

Keeping your company’s marketing content truly relevant and interesting doesn’t mean that you should pursue every trend that passes by. But, that doesn’t mean that you should dismiss them either. 

Let’s discuss how you and your team should approach these digital marketing trends and what to do to keep your content marketing strategy interesting, important, and fresh. 

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10 Reasons Why Your Landing Pages Are Not Generating Enough Leads

Landing pages are important, as they are the pages that get visitors to consider signing up for a newsletter, getting a free copy of your e-book, or ultimately buying a product or a service you’re offering. A website’s lead generation efforts and conversions hinge heavily on how effective a landing page is, and that is something all good inbound marketers know.

Landing Pages

However, when a landing page doesn’t deliver the expected leads and conversions, there must be something wrong with it. Take a closer look at your site’s current landing page, and see if it has one, two, or any of the following possible reasons it is not working as it should be.

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Maximize Your Business Growth – The Anatomy of a Successful Cold Email

In recent years, the digital marketing landscape has evolved immensely, with a wealth of strategies from SEO and paid search, to social media and content marketing, utilized to accomplish brands’ varying marketing goals. But while the channels and options are there, not every company has the resources to tap into all the options available – particularly when it comes to lead generation.

Successful Cold Email

One option for those who fall into this category is a strategy that’s often overlooked – a simple and cost-effective approach to generating leads—cold emailing. 

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Is Asking Questions a Better Way to Search the Web? [Find Out in Under 4 Minutes]

Search the Web

Many SEO experts devote a tremendous amount of attention to keyword research. They are constantly trying to figure out what keywords would be most effective for their clients in general, and their individual projects more specifically. But how important are keywords these days? Moreover, is asking questions a better way to search the web?

Keywords are still critical to search engine results pages (SERP) in that they form the foundation of how Google and its competitors rank sites for searchers. There has to be some baseline measuring tool, and keywords are it. Yet a paradigm shift is now underway. Google, Microsoft, and a handful of other technology companies are implementing machine learning, artificial intelligence, and voice recognition technologies in ways that are changing how people search the internet.

As those technologies are advanced, more emphasis is being put on long-tail keywords. This could inevitably lead to a point in time where it is more productive to focus on questions users might ask rather than single keywords. In short, internet searches are becoming more conversational.

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8 Top Mobile Analytics Strategies You Ought to Follow

Mobile Analytics Strategies

In a world dominated by smartphones and mobile apps, marketers are doing their best to keep up with this new playing field. Every month, there seems to be a new way of reaching out to customers to make a difference in their lives. However, with all of this data flowing back and forth, unless you have put in place some robust mobile analytics strategies, you might be missing valuable insights.

But, what does mobile analytics exactly mean? Well, mobile analytics is the practice of collecting user data, determining their intent from said data, and taking actions based on those metrics to drive retention and customer engagement. Although this does include mobile web services, most mobile analytics strategies focus on analytics for Android and iOS applications.

This makes sense when you consider that 54% of mobile transactions made worldwide are done via apps. Not only is that more than half of all mobile transactions, but it shows just how important mobile analytics strategies are for converting customers. In this article, we are going to guide you through 8 mobile analytics strategies that you should follow TODAY in order to stay ahead of your competition. Let’s get started.

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21 Top Local SEO Tactics You Should Avoid

Local SEO Tactics

There are several local SEO tactics that need to be avoided for optimizing your business in the best way possible. However, with Google regularly changing SEO conventions, it’s important to stay up with the latest trends. You might already know what to do with your local SEO campaigns. So, here’s the list of the top local SEO tactics that you need to avoid while optimizing your business for the best results

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How to Help Your “Help” Page – 4 Basic Areas to Focus On

Help Your Help Page

Frustrated visitors don’t convert to customers, and frustrated customers don’t stay customers for long. It’s impossible to create a product or service that’s perfect and immediately understandable to all or to set up a website that provides the perfect answer to every question any person in the world might have. But all businesses can be attentive to customer needs by taking the time to craft a “help page” that is truly useful.

A good help page finds the right balance between answering the simple and obvious questions that some may need answering because they overlooked it somewhere else, and providing more in-depth guidance and how-tos for established customers or interested leads.

Help pages must anticipate the needs of a variety of client personas and provides assistance in a way that will be the simplest and most useful for that demographic.

Let’s take a look at some important elements for any help page, along with real-life examples of what works and what doesn’t.

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Why Every Website Needs a Video in 2018

In an age of information overload, there’s a constant competition for your audience’s attention. So it’s more important than ever for your company’s website to stand out from the crowd and having a video on your landing page can help you to achieve this. 

We all love to watch videos. The reason is simple – videos are memorable, engaging and emotive. That’s the reason why videos are more popular among audiences than any other type of online content.

Video in 2018

Videos are fast becoming the preferred way for people to satisfy their information and entertainment needs. In fact, 55% of people view online videos every day. Google takes this into account, and having a video on a landing page makes it 53% more likely to appear on the first page of the Search Engine Results Pages (SERP).

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Competitor Analysis – The Best Way to Get More Traffic to Your Blog

Get More Traffic to Your Blog

In a modern commercial race, every business owner wants to outrun his or her competitors. I’m sure, you are not an exception. You’ll be surprised, but your competitors are the first people who would help you to become better and get more traffic to your blog.

Here I’ll try to explain how to improve your business strategy and increase visitors through competitor analysis.

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