How to Leverage LinkedIn to Generate Sales for Your Small Business

LinkedIn

It’s no secret that a trusting relationship is a key part of any sales process. Building rapport is a great way to show your prospects that you’re knowledgeable about your product or service without coming off as a pushy salesperson.

The problem most salespeople take with building a relationship, however, is that they wait until they are actually talking to the prospect to do it. They are missing crucial opportunities to build a relationship with their prospects digitally before they ever talk to them.

Before social media, it was nearly impossible to build a relationship with someone without taking out personal ads. Potential clients could be aware of a company name, but the actual people working for that company would be relatively unknown to them.

This would mean no matter how well known your product or service was to a prospect, you would still have to build rapport with them from scratch. Nothing is initially wrong with this, but it can be time consuming and disingenuous. You can only talk about the weather and music for so long before it gets tedious.

With the creation of LinkedIn and advanced targeting, there are more ways than ever to reach the right kind of prospects without having to spend an overboard amount of money on advertising.

I have used these techniques personally and it has generated qualified leads and sales not only for myself but also for the clients that I work with. While this isn’t a complete list of what I do to leverage LinkedIn, this in-depth analysis should give you a valid foundation for securing leads and sales on the platform.

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Everything You Need To Know About Facebook Carousel Ads

Did you know that, according to research, 93% of marketers use Facebook advertising regularly? That means, millions of marketers spend a tremendous amount of money each month to reach their target audience with Facebook Ads.  

Is that money well invested?

Facebook Carousel Ads

To answer that question, let’s take a look at these statistics: 

  • 57% of consumers across generational groups admit that social media influences their shopping decisions, led by Facebook at 44%
  • 26% of users who click on Facebook Ads report making a purchase
  • The average CTR (click-through rate) for Facebook ads is 0.90%

As you can see, Facebook advertising can be extremely effective. However, to make the most of Facebook Ads and get a high ROI, you need to know what you can use Facebook Ads for and which Ads give the best results. 

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