There’s no doubt that times are changing in digital marketing. The video is more popular than ever before, augmented reality will soon be integrated with social media, and predictive algorithms are making it easier for businesses to optimize their marketing budgets.
But one thing remains the same: Email marketing continues to be the best way for businesses to reach their customers. In fact, 90% of emails reach the right person’s inbox, making it 5x more likely that a company’s email will reach their lead or customer through email than via Facebook.
While email is still the most reliable way for businesses to engage with their customers, there are still a number of changes underway. Brands that keep up with these changes will be prepared to utilize email as effectively as possible.
Here are 5 of the top email predictions for 2019: