How to Create Engaging Content in the “Boring” Industries

engaging content

One of the strategies that you can implement when preparing a marketing strategy is content marketing. Many marketers are stuck on the phase of developing an editorial plan because they cannot come up with any topic that wouldn’t bore the readers to death.

This article gives you a way out of this situation.

What are the Boring Industries?

First things first, let’s define what boring industries are. Accounting, insurance, banking, and law almost certainly fall under this category. Plumbing, roofing, real estate and many others do as well. 

In fact, most industries can be called boring because the content they can produce is not newsworthy. What are the interesting industries then? Eco-friendly shopping bags or hipster shoes? They’re not interesting, they’re trendy. 

If you continue to describe industries as interesting and boring, think of crab fishing. It is an industry, where lots of bearded men sail the sea in gloomy weather and perform a series of boring and repetitive tasks to get some crabs out the water and sell them. Yet it has its own Discovery Channel documentary that millions of people enjoyed. 

It is not about the industry itself. Rather, it is about your ability to show the most interesting things in the industry. If the oil industry could do it, as a case study in Forbes suggests, you can do it too. 

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The SEO Advantages of Using HTTPS

HTTPS

You use the internet for everything, right? It is common knowledge. We all do that. Finding out potential competition? Do a Google search. Feeling the need to remodel your home? Google it. Want to buy a book you can’t get in real stores? Internet. Like I said, everything!

In the midst of your internet experience, you might have noticed something but chose to ignore it. If you have ever waited for your site to load, you might have looked at the URL bar and noticed that the sites you visit generally fall into two categories: one has an “HTTP” written on it, while some other site might have had an “HTTPS”.

At face value, these things would not matter. In fact, why would they even matter? You are browsing the internet for information, or for making a purchase, the HTTP and HTTPS are the least of your concerns, right? Well, kind of. These “protocols” are irrelevant, but they are important.

The HTTP and HTTPS protocols are important. They are related to website security. For regular folk, it can determine the authenticity of the site, and for site owners and digital marketers, having a correct (Spoiler Alert, it’s HTTPS) protocol can boost your traffic and sales considerably.

Today, I will be writing about the SEO advantages of using HTTPS. But before that, we have to begin at the basics.

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