Marketing Funnels: Why Your Business Needs an Automated Marketing Funnel

Automated Marketing Funnel

One of the latest trends which have revolutionised the digital marketing world we see today is the introduction of and use of Marketing Funnels; otherwise known as sales funnels.

With an ever-increasing volume of new businesses and a surge in the volume of new web pages and social media sites, the pressure to stay above competing businesses is challenging, not to mention expensive.

Struggling to increase online visibility? Reduce the bounce rate of your site, and turn visitors into loyal paying customers? Don’t worry. An automated marketing funnel is a way forward to increase your overall profitability!

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6 Actionable Steps to Quickly Improve SEO in 2019

seo

Recently Google shared yet another ‘core update’ in the month of August. Although the websites that were affected by this update were not niche-specific, mostly the pages belonging to the health niche felt the heat. Due to this reason, this update became popular by the name of “MEDIC” update. A number of sites falling in the health category saw a hit in their rankings. A survey of 300 sites by Search Engine Roundtable indicated that about 41.5% of the health websites from categories medical, health, fitness lifestyle etc. were considerably impacted by this update. 

Pie Chart

You would be intrigued to know that just before this update happened in August 2018, Google updated its Quality Rater Guidelines in July 2018. Coincidence? I don’t think so! 

With such ever-changing SEO atmosphere, what can you do to level up your game and gear up for SEO in 2019? Let us begin with some of the most tried and tested, quick SEO strategies that are going to save your website from many more unpredictable Google updates in the year 2019.

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What is RankBrain and Does It Change the Way We Do SEO?

RankBrain

To provide its users with relevant search results, Google is constantly getting smarter. Look closer at its algorithm change history and you will see that its search algorithm gets changed 500-600 times a year.

While some of them almost go unnoticed, some algorithms come with massive shake-ups of the SEO landscape.

One of them is Google’s RankBrain, a machine learning system, rolled out in 2015.

So, what is RankBrain and why should you care?

Let’s find out!

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7 Tips on Rocking Holiday Content Marketing

Holiday Content Marketing

The holiday season is approaching and so are your chances for a fresh marketing idea. People love holiday shopping, but they are also very demanding and challenging when they do their picks. With that in mind, your task as a content marketer is to create a rocking strategy, one that reduces the holiday stressors and make people fall in love in your offers.

‘’Take a step back to smell the pine that comes with the holiday season, but only for a minute. Once you are done, it is time to do the hard work. Tie up the loose ends, prepare for the New Year, and manage your holiday campaigns. To achieve it, work on your content strategy.’’ – says Rebecca Eagle, a content expert at EssayOnTime.

So, if you were focusing all of your content efforts on a single event or made them general in order to use the same throughout the year, take a step back to look at the bigger picture. Holidays are a critical window of opportunities for online businesses. The consumers’ shopping habits are significantly increased and active at this period, especially after the Internet opened up the chances of being able to shop from the commodity of one’s home. Frequent holiday weekend purchases of one-third of shippers were found to be driven by promotions. With that in mind, your content strategy is now the fiercest tool you have to attract customers, and the holiday season is your top period to boost sales.

To help you with this, we came up with seven amazing content marketing ideas that will help you rock this holiday season and make more sales than ever.

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Digital PR: What You’re Missing Out On & How to Fix It

Digital PR

PR is a communication strategy that builds a brand’s positive reputation with the public. Traditional PR involves building relationships with journalists and various media outlets to receive brand exposure. This tactic translates to digital PR, but the digital landscape also affords brands other ways to build their public presence outside of such relationships.

Digital PR encompasses SEO-related activities like link-building, which itself involves a number of different tactics. However, there’s more to the strategy than that. A common term in content marketing is “storytelling,” and this concept can be applied to digital PR as well. Your goals are to shape your audience’s understanding of who your brand is, what you have to offer, build positive relationships, boost website traffic, improve search rankings, and ultimately increase sales.

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10 Link Building Tips That Can Make or Break Your Outreach Efforts

Link Building

Learning new ways to improve your search engine ranking can be ecstatic, exciting and promising at first glance, but taking a crack at it will tell you it is not as easy as it seems. And such is the case with link building through blogger outreach as an SEO tool.

Search engine optimization (SEO) has become a very important aspect of online marketing ever since the internet became a “thing” and search engines – especially Google – launched to make the Internet easier and more efficient to use. Utilizing several SEO tools has become an integral part of online marketing as your search engine ranking is directly proportional to the traffic your site gets.  

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How to Do Digital Marketing for Medical Websites

Digital Marketing for Medical Websites

The medical field is a tough cutthroat industry that requires smart marketers that have a really good understanding of the digital marketing landscape. Some niches like medical spas, supplements, plastic surgery can be more competitive than other areas. Some companies have healthy budgets that can be hard to compete with. But don’t let this scare you if you want to succeed in these areas you can with time and hard work.

Below are the areas I recommend as a starting point to gain more search engine traffic for your efforts.

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