8 Custom Google Analytics Reports that are Awesome for Understanding Your Business

Google Analytics Report

Google Analytics provides the ability to the marketers to generate and customize reports.

Marketers can gain valuable insights from Google Analytics. The Solution Gallery is home to thousands of such custom reports. It also has a Dashboard to view data for complete insights.

Your site can have enormous data. But only a fraction of that data can help you optimize and gain insights that impact business decisions too. Some data needs to be churned and analyzed thoroughly for hidden inputs that then deliver actionable insights that could have been ignored completely.

Here are some of the best Google Analytics custom reports. You can import, customize or recreate them yourself.

#1. Mobile Metrics Hourly Report 

Do you wish to analyze your mobile user traffic efficiently?

Mobile Metrics Hourly report makes it easy for users to view mobile user traffic accessing your site, on an hourly basis. You can leverage data from this report to determine the daily flow of mobile traffic, and then tailor advertising strategies for visitors.

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How to Create a High-Quality Kickstart Campaign for your Video

Videos are known to impart a lasting impression on viewers. It is evident from the billions of dollars that countries around the world spend on advertising videos. Similarly, a video can define whether any campaign you launch becomes an astounding success or fails miserably.

Nowadays, the most common platform for popularizing a campaign is by posting videos on YouTube.

Here are some tips on how to create a high-quality kickstart campaign for your video.

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3 Things to Consider When Formatting Your SEM and SEO Strategy

SEM & SEO Strategy

Find out how to strike the best balance between paid search engine marketing and organic search engine optimization.

What’s the difference between SEO and SEM? 

This question, commonly asked by businesses big and small, can help you organize your online marketing strategy for maximum success.

Both paid search advertising and organic SEO services can provide value for your company.

Using both together, though, is a cost-efficient and effective method to earn targeted, valuable traffic to your site.

In this article, we’ll explain how to balance SEO and SEM strategies to get the most from your digital marketing campaigns.  Read More

The Ultimate Guide to Social Media for E-Commerce In 2019

Social Media Guide

We are living in a world where everything is revolving around the internet, computer and mobile. In short, the world as a whole has digitalized completely. And it can be said that we are living in a world of e-commerce where people want to be online when it comes to doing shopping.

The business of all sizes including start-up, mid and big size is on the internet to lure more customers, and that foster the concept of E-commerce. But in between all this, the importance of social media can also not be ignored.

Social media makes it possible to generate more avenues for the e-commerce business. And the best thing is that people are also an understanding value of all this. Needless to say that there is some social media platforms are available to choose where is it?

Whether it is Facebook, Instagram, YouTube or any other, they all are quite popular and playing a significant role to churn out the benefits for e-commerce business.

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7 Components of a Successful B2B Marketing Strategy for 2019

b2b marketing

As Heidi Taylor wrote here mere months ago, it’s time for B2B marketers to think differently. 

Marketing, especially digital marketing can be a roller coaster of shifting best practices, consumer behaviors, and guidelines.

For example, in May 2018, a new European privacy regulation called GDPR was enforced that can profoundly change businesses in terms of collection, storage, and usage of customer data. Deloitte found that only 15% of organizations expected to be compliant with these new privacy regulations by the May deadline, which means it’s something many marketers are still dealing with. And given that 57% of B2B marketers think personalization is a key trend for the next year, changes to tracking and data storage can have a huge impact.

Marketing Strategy

We’re also emphasizing different phases of the funnel than we used to. ClickZ’s B2B marketing survey found that more marketers are moving their attention away from audience building and lead generation at the top of the funnel to nurturing and converting those. While 45% of respondents said growing traffic was a priority, 50% are now demanding leads that are fed into the middle and bottom. It’s a stark difference from the top-of-funnel focus in so many conversions in years prior. 

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How to Negotiate Sales of Abandoned Shopping Carts via Email

Abandoned Shopping Carts

Some see running an online retail store a license to print money until the reality of abandoned shopping carts erodes profit margins. According to Shopify, 67.45% of shopping carts online are abandoned even before a client finalizes the sale. The statistics by Shopify imply online stores may be losing a huge number of sales from shopping cart abandonment.  

Nonetheless, shoppers can be won back. How? Through negotiations. There is negotiating involved in every online purchase after all. 

Today, there are many platforms for online stores to negotiate with customers again including phone calls, Google leads, and emails. However, the most effective platform to win back lost sales due to shopping carts abandonment is via email. In fact, negotiation via emails is the secret to every successful online store.  

According to SALES CYCLE research reports, almost half of all abandoned carts emails sent to customers are opened and more than a third of click actions leads back to sales on the site. This is great news. 

To begin claiming back sales, e-commerce stores need an email copywriter skilled in the art of negotiation and marketing. Here is a good way to start negotiating abandoned shopping carts through email.

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7 Steps to Start Your Own 7-Figure Digital Marketing Company

Digital Marketing Company

Building your own marketing company can be a difficult task; it needs time, money and expertise. There are no shortcuts to start a business, let alone a digital marketing company. You need to take the steps necessary but in your own way.

Only you can transform a small startup into something huge. There are not any good resources or guides out there that show you how it is done. You want to take your business somewhere, but you do not know how, and it can be frustrating.

However, there are some key points you have to keep in mind if you want to succeed. In this article, we will highlight some steps that every startup digital marketing has to take in order to become a 7-figure company.

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How to Track and Measure the Success of Your PPC Campaigns

PPC Campaigns

With any of your marketing efforts, you want to be sure you’re getting a positive return on investment (ROI). This is especially true when you’re paying for advertising. 

With a pay-per-click (PPC) campaign, it can seem difficult and overwhelming to determine if your investment of time and money is paying off. So, let’s look at various ways you can track and measure the efficiency of your PPC investments.

The Basics

Just to get on the same page, let’s define PPC. This is a form of Internet marketing in which you pay a fee each time your advertisement is clicked on by a user. Basically, you’re paying to get visitors to your site, rather than having them arrive via an organic search. One of the most popular forms of PPC is search engine advertising. This lets you bid for ad placement in a sponsored link when a search includes one of the keywords related to what your business is selling. 

For instance, if you have an online clothing store, and someone searches “women’s cotton pants,” your business advertisement appears in the search engine results.

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How to Boost Your Content Marketing Campaign With Videos

Brain Process

What strategies are you using to boost video marketing campaign? Is video part of your digital marketing tactics for 2019? I know you are interested in learning the best video content marketing tips that will help you grow your business. In fact, that is why you are reading this post in the first place.

So ensure to read the entire. Thus, before we go any further, let us find out why you really need to use video content I’m your marketing techniques.

Why use Video Content Marketing?

The benefits of video content in your digital marketing plan are enormous as recent expert surveys indicated. Some of the benefits of using video include:

  • Higher engagement rate
  • Reach a new audience
  • Strong emotional connections
  • Boost search engine optimization (SEO) and Google search rankings
  • Help retain customers
  • Etc.

For example, a study shows that visual content is a remarkable marketing tool for sharing information. Why?

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