Anyone who manages a website understands that visibility on search engines is a vital way to drive free (organic) traffic to their site. However, the algorithms that determine the ranking factors are ever evolving and are a bit of an educated guessing game.
As Google’s (and the other search engines’) success is judged based on the relevance and quality of the results they return, they want to ensure they are meeting the expectations of their users to make sure they remain the ‘go-to’ gateway for accessing websites on the internet.
It’s for this reason that User Experience (UX) and SEO go hand-in-hand. By providing an engaging and relevant online experience to your users it means they will spend more time on your site, which in turn sends important signals to the search engines on how well to rank the site.