4 Tips for Building Brand Authenticity in a World Full of Distrust

We’re in the midst of a consumer trust crisis. Between data hacks and manipulative advertising, mistakes on the parts of businesses have left consumers reluctant to trust. In the eyes of many, businesses are out to make money at the expense of their customers’ faith and safety. 

According to research by Salesforce, roughly 59 percent of customers believe their personal information is vulnerable to security breaches, and about 54 percent don’t believe that companies have their best interests at heart. That said, trust in businesses these days is lower than ever before. 

Businesses aren’t the only ones losing consumers’ faith. Marketers, social media stars, and bloggers aren’t always trusted, either. In general, the public is turning to friends and family above all else in an effort to seek out recommendations they can truly trust.

Brand Authenticity

The question is, how can we, as brands, build relationships with consumers who have lost all faith in marketing? The answer lies in becoming a transparent, authentic company. Here’s how you can do it.

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How Branded Content and Native Advertising are Different?

Branded Content and Native Advertising

The preferences of today‘s generation are no longer the same as they were in the past. They have changed over time, and as a result, marketing has changed too. Traditional ways of advertising are no longer effective as millennials don‘t respond well to intensive selling techniques. They are more attracted to brands that provide a pleasant experience. Based on their skills, they build a relationship with the brands they like. It is more about relevant and meaningful connections than just buying something and forgetting about it at the end.

Brands do just that using branded content. In an era when the audience is blocking the 24*7 advertisement chase using ad blockers, branded content has become a saviour that has a positive impact on people.

Let’s know more about it in detail and differentiate between branded content and native advertising. Read More

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