Did you know that content marketing efforts cost 62% less than traditional marketing and produce 3 times as many leads? Given the numbers, there is no wonder so many entrepreneurs use content marketing to their advantage. It has the potential to generate leads, convert more prospects into customers, and drive more sales.
Creating a content marketing strategy can involve some trial and error. A poorly-developed strategy can sabotage your sales. That’s why you want to make sure to follow the best content marketing practices.
As we all know, learning from others’ mistakes minimizes the risk of us running into the very same failures. To help you improve the trial and error process, we’ve gathered the top 10 sales-sabotaging content marketing mistakes you should avoid.