November 2021 - Mondovo Blog

Best Social Media Tools for Early-Stage Startups

“Running a startup is easy,” said no entrepreneur ever.

Got a great product and a potential unicorn? Perfect, but is everyone around chatting about it? Unless they are, having a great product isn’t all that helpful for bringing those dollars in.

“Generating relevant traffic and leads are the top marketing challenges for a business,” says a report by Hubspot, Litmus, and Wistia.

To keep your pipeline populated, you need to spark some chatter around your product or service. Your perfect weapon to get the buzz on? Social media.

Social media is mission-critical for your early-stage startup, so you need to get laser-sharp clarity on your overall marketing strategy. Working on social media without documenting your marketing plan is walking with a blindfold on. If you need some capital to invest in your new business, consider this easy option giving loans for bad credit records.

So, start by creating a marketing playbook. A playbook is a marketing asset that anyone from your team can just pick up and start using. If you don’t know where to start with your marketing playbook, there are plenty of resources online like this Playbook for SaaS Marketing or The Startup Growth playbook.

Once you’ve created your marketing playbook, you’re ready to accelerate your brand on social media. And this is where social media tools can help you.

5 Best Social Media Tools for Early-Stage Startups

When you start getting your hands dirty with social media, you realize that you need to spend more than just a few minutes every day to get the job done.

Give startup marketers 36 hours in a day, and they still won’t have a minute to spare. A full plate warrants not only streamlining the processes, but also using tools that can get things done faster.

That’s exactly what you’ll have equipped yourself with by the time you finish reading this article.

Are you hoping to improve your search engine rankings in 2022? If you want to stay at the top of Google’s search results, you’ll have to step up your SEO strategies. Choosing the appropriate SEO technique to get your business in front of the correct audience takes effort.

As you prepare to advertise your brand to a new marketplace in 2022, consider how you can strengthen your current marketing strategy. Here are some of the top trends you should consider using now and in the future.

Types of traffic

Before we dig into the best ways to grow your website traffic, let’s take a look at the three most common types of traffic your website can receive.

Organic traffic

This is traffic that gets to your site from outside sources, which marketers love because it increases brand recognition and improves SEO. Examples of this type of traffic are media mentions, blog articles, unpaid reviews, and more. All of them feature your brand in their post and have a link to your site.

Connections of this type, like conventional word-of-mouth referrals, can boost your company’s credibility, mainly if the source is well-known.

Direct traffic

Direct traffic might be the most evident type of traffic. However, there’s no question it’s worth your time, especially since Google Analytics says it accounts for more than 50% of all visitors. Basically, these are customers that are aware of you and actively seek you out.

However, because direct traffic originates from people already familiar with your website and are visiting it on purpose, it relies on brand awareness, which is where traditional marketing comes in.

Affiliate traffic

While Google Analytics does not officially measure affiliate marketing traffic, it can help your website grow. What you need is an associate to advertise your site on their own network. This certainly increases your traffic, but what does this mean for affiliates? Well, monetary reward from you — per click, per contact, or transaction, to be precise.

Email campaigns remain a cornerstone of online marketing, and the numerous statements of email being a dying communication tool have, at least thus far, proven entirely unfounded. From the most prominent brands to the smallest boutique businesses, there’s still no better way to reach an audience that has actively consented to receive promotions from you than directly in their inbox. Indeed, email still usually outperforms social media marketing in terms of sealing the deal and so warrants every bit as much time and effort as ever before.

Of course, if you’re going to the trouble of sending an email out to your audience, you must be confident it will perform. A broken email will not only lead to no sales, but it might set you back further than where you started! Therefore, it’s imperative to test emails before they reach your subscribers’ inboxes, and here’s why.

1. There are Hundreds of Email Viewers Out There

When most email marketers think of email, they tend to consider Gmail and Outlook. However, there are hundreds of ways to interpret a given email. Different webmail platforms alone account for dozens of different ways to display communications, then you’ve got all the free email services, corporate email addresses with their security features, and more.

Indeed, there are so many different viewing tools out there that it might be impossible to create an email that looks the same no matter how the recipient views it. However, it’s vital to ensure that an email looks as good as possible to as many people as possible.

As the owner of an online store, you’ll already know the many tough challenges that you face to stay competitive. However, easily the most common is trying to attract traffic to your store. Your competition is targeting the same traffic, so knowing the best way to beat that competition for traffic, like the one taught on drop shipping for beginners, is always going to be key.

The eCommerce industry is flourishing right now, but while this is good news overall, it brings with it increased challenges. Demand always attracts those hoping to provide the supply. New competitors will sniff the potential of owning a dropshipping business, meaning you always have to implement the strategies required to maximise the traffic coming to your store.

This article will take you through some of the best social media marketing strategies you can use to aid the growth of your business. They will help increase your traffic, boost sales and keep your competitors at bay.

Find the Right Posting Consistency

When posting content to your social media accounts, there is a fine line between posting too much and not posting enough. Certain audiences will have their own preferred consistency of posting. Overdo the posting and you risk followers unfollowing, while not enough is not getting your brand into the faces of your market enough.

You need to test your optimal posting frequency by analysing the engagement of different posting consistencies. Once you find the right balance, your posts should garner high engagement and increase the traffic to your site. Also, test the performance of your posts at different times of the day.

Content marketing, and especially SEO-optimized content marketing, is quickly becoming the backbone of marketing for companies across industries. It requires time, effort, knowledge and money to do well, so if you have the budget, hiring a digital marketing agency to execute an informed content strategy can make a big difference. There are plenty of resources out there for you to learn to do it on your own, however. With that in mind, below are 7 ideas for making content for boring industries.

Associate Your Industry With Non-Boring Ones

Leaning on industries that are not boring is one of the best ways for firms in dull industries to improve their content marketing. Maybe you own a cleaning company; you could explain why cleaning is essential for families with children who have allergies or how long it would take to clean something or somewhere famous, such as Buckingham Palace or a celebrity’s opulent mansion.

Maybe you make ball bearings; you might talk about all the ways ball bearings make daily life possible. The goal is to discover a common ground between your company and a more appealing and marketable industry, so you can stay relevant while also producing mainstream content.

Educate People

Many dull industries are dull because they are not geared toward customers. You might work exclusively with other businesses or a very niche demographic and, therefore, only a small portion of the population.

6 Proven Ways To Grow Your Website Traffic in 2022

Types of traffic

Organic traffic

Direct traffic

Affiliate traffic

7 Reasons to Test Every Email Campaign Before You Hit Send

1. There are Hundreds of Email Viewers Out There

6 Social Media Marketing Strategies for Promoting Your Dropshipping Business

8 Ideas for Making Content for Boring Industries