You’ve Launched An App. Now What?

You and your development team have spent the past few months working on this project. It’s an app you are convinced will meet a need in today’s marketplace. Not only is it functional and provides a digital solution to an everyday problem, but it is also your baby. You are proud of what you have created and you want it to be successful. To do that, you need to have an effective app marketing strategy. You can’t expect your app to just pop off the screen when users scroll through the endless sea of apps, and new apps that are being released daily. In this article, we will review a number of the best marketing strategies that will get your app noticed and give you a competitive edge over all those apps of your competitors.

Tip #1 – Understand Who Your Audience Is

When you first started developing your app, you would have had a target audience in mind. For example, if your app has medical uses, then your audience would be individuals who either suffer from the conditions your app addresses or have a particular interest in whatever the conditions are that your app focuses on. This should give you a clear idea of the type of user you will need to focus your marketing efforts on attracting. This means you should have a full understanding of your audience which would include a snapshot of information that would describe your desired target. The age demographics, lifestyle, recreational and spending habits, and any other factors that would narrow down your specific target. When you have a picture of who you are trying to attract to your app, it helps keep you focused.

Tip #2 – Understand Who You Are Competing Against

App development is a trending technology which means you are probably not the only person to have created an app that focuses on a particular issue. What helps you to separate your product from all others is to learn as much as you can about your existing competitors. Competition is good, but you will want your app to be the superior choice. Learning from what your competition has done or quit doing can save you a bundle in both time and money. If your main competitors have had apps fail on them, find out why and use that knowledge to be better and more effective within the marketplace. Then hire flutter developers brisbane to create the best app.

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Top 5 Video Game Marketing Campaigns that were Extremely Successful

Marketing Campaigns have always been the key to a game’s success, and here are some of the best game marketing campaigns that actually paid off.

Developers and Publishers spend millions of dollars in making the games and wouldn’t it be a shame for them to miss out on reaching the maximum number of people out in the world. For that, the makers spend tons of money on marketing as well because marketing actually decides if the game makes the money or falls in the books of the flops.

No doubt, marketing is a key component in deciding whether the game will reach the desired popularity or hit the dirt. But in some cases, the publishers tend to go over the top to try and make their games look extravagantly good. As we all witnessed the surreal hype surrounding the Robo-armed role-playing sensation “Cyberpunk 2077”, which was created among the community of gamers.

Although, when the game was released, as a bubble cash review reveals, it was far from being the life-changing experience the developers promised. Ultimately, People were heavily disappointed because the game itself was a major letdown. Nevertheless, here we’d be shedding some light on 5 of the greatest marketing campaigns that worked wonders for the games.

Elder Scrolls V: Skyrim

Bethesda went to the next level with their marketing with an ultra-unique stunt that would be unimaginable if they hadn’t done it. The publisher promised free Bethesda games for life to fans who had a baby on the game’s release date and named it after the protagonist of the game Dovahkiin.

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Top 6 Tools to Use While Writing a Blog Post

Bloggers are more likely to see satisfying results when they write more than 2000 words. But, doing so isn’t always easy, as it requires commitment, ideas, and an unimpeded supply of resources. Since 46% of bloggers edit their own work, they also like to depend on themselves for writing a quality blog post.

That’s when a necessary array of tools steps in to help bloggers easily get past the line. Because not only writing a blog is a challenge in itself, but it needs to be of quality in order to make search engine ranks. But, how do you go about finding such tools?

Don’t you need paid programs? Not always, since a few excellent tools are easy and free to use for bloggers. So, if you wish to find out what they are and how they can help you write blogs, then let’s dig in.

Tool Picking Criteria

Before we dive into the tools, its essential to understand why we picked them. The first thing any writer looks for is convenience. So, the priority of finding the right tools was always about finding the ones that increase convenience and ease for writers.

Then, not all bloggers and writers can afford to pay monthly or yearly subscriptions—particularly freelancers. So, our second priority was to find something with affordability. That’s why we picked mostly free or very cost-effective tools to use.

Quality is yet another thing that a tool should assist a writer with. So, if a tool isn’t making content better in any way, then it’s not worth using. Because of this approach, all the tools you’re going to learn about today will help you make your content better.

This criterion is something you should keep in mind too when you pick a writing-assist tool next time.

6 Best Tools Blog Writers Can Use In 2022

Writing tools come in many shapes and sizes. Some help writers make the content better by rephrasing or rewording existing content. At the same time, other tools are the basic need of any writer. Mainly because writers run into many problems that can hinder their productivity.

For instance, some writers face a planning dilemma, as they cannot manage their tasks properly. While others face the problem of being short of words to write—writer’s block. All these problems don’t only delay productivity but also harm progress.

So, to help you overcome such challenges, these 6 tools will help you in one way or another. Some are made to help you create better content, while others will help you break the shackles of writer’s block.

So, without further delay, let’s dig in and see how you can benefit from these six essential tools for a blog writer.

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8 Ways to Optimize Your Blog Posts for Search Engines

Search engines are a popular medium through which people discover content on the internet. If you optimize your blog posts for search engines, you make it easier for people to find your content.

Enhancing your blog posts for search engines will not only help you rank higher on Google, but also increase traffic to your site, as well as increase your brand awareness.

Optimizing your blog posts for search engines is not complicated, but it does take some time and effort.

Here are some simple steps to help you get started…

Find high volume low competition keywords

Every blog post you write should be optimized to rank for a specific keyword. The best way to find keywords that you can rank for is by looking for low competition keywords that have high search volume. There are many ways to identify these keywords: through your own research, by using Google Keyword Planner, or by using keyword research tools like SemRush or Ahrefs.

Add keywords in the right places

Just adding keywords anywhere in the post won’t help you rank higher on Google.

When you are writing your blog post, it is important to add your valuable keywords in the right places so that your blog post can be found by readers who are searching for content on specific topics. You can use keywords in the title, the introduction, and the conclusion.

You should also include keywords in the body of your content and your subheadings. Remember to incorporate the keywords at least 3-4 times throughout the text so that search engines get a better understanding of your blog and eventually your blog will be ranked higher. For example, if you’re trying to build an online community with the help of podcasts, you need to focus on keywords related to the guest and the topic.

Another type of keyword you should add to your posts is LSI keywords. There are some tools like Clearscope that will help you find these easily.

Build high-Quality links

Every blogger needs to build high-quality links to their blog posts.

Links are still one of the most important factors in ranking a site on Google. There are many ways to get quality backlinks for your site, but not all of them are ethical and white hat. So it’s important to be careful while building links for your blog posts so that you don’t get penalized by Google or other search engines.

In order to build high-quality links, you should share your content on social media platforms like Twitter and Facebook. This doesn’t have a direct impact on your SEO, but it improves social proof. This will make your content look credible and more people will want to link to you.

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How To Make Your WordPress Site Compliant With Accessibility Regulations

Everyone deserves the right to navigate the internet, unrestrained by poor design choices, bad layouts, or inaccessible sites. In a world where over one billion people live with some form of disability, with this figure increasing every day, it’s time we all stopped to think about internet accessibility.

Web accessibility is about creating equal access online, allowing all users to navigate all the sites they want. While leaps have been taken in the past several years, with WordPress having a wide range of accessibility support pages, the uptake still isn’t moving fast enough.

In this article, we’ll discuss exactly why you should incorporate accessibility into your WordPress site, as well as demonstrate three easy ways of doing so. By the end of this, you’ll be an expert in digital accessibility regulations.

What Are Online Accessibility Standards?

Otherwise, known as WCAG, the Web Content Accessibility Guidelines are currently the global standard when it comes to creating an accessible website. These standards are created and imposed by the World Wide Web Consortium (W3C), which is made up of an international selection of disability experts.

As suggested on their regulations page, the WCAG has the end goal of “Providing a shared standard for web content accessibility” that aims to “meet the needs of individuals, organizations, and governments internationally”. In short, they’re trying to create a fairer world of internet access for everyone.

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