Tips on Using Social Media Monitoring Tools to Grow Your Business

All business owners are aware that social media is a powerful tool for attracting new customers and building a brand. But what you may not realize is that social media monitoring tools can be just as valuable in helping you achieve your business goals.

With the right social media monitoring tool, you can track mentions of your brand, analyze sentiment, and even find new leads. In this article, we’ll share some tips on how to use social media monitoring tools to grow your business.

1. Use social media monitoring to track brand mentions

One of the most important things you can do with a social media monitoring tool is track mentions of your brand. This includes both positive and negative mentions, as each can give you valuable insights.

Positive mentions can show you what customers like about your brand, while negative mentions can help you identify areas for improvement. Either way, tracking brand mentions can give you a better understanding of how customers perceive your business.

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4 Tips For Taking Your Retail Store Online

Image: Pixabay

With the high street still struggling to recover from the economic damage inflicted by the pandemic, the world of eCommerce has never looked so lucrative for business owners. The isolation imposed by the pandemic of 2020 accelerated the shift away from traditional brick and mortar stores and toward digital shopping. For most physical store owners, maintaining an online presence is now considered an essential aspect of business, as opposed to an optional extra.

However, establishing and managing an online store can be a frustrating and difficult process for those unfamiliar with the territory. If you’re thinking about launching your business online, we’d recommend that you thoroughly equip yourself with the tools and knowledge necessary for success. With the eCommerce market as competitive as it is, it’d be a fool’s errand to head into battle unprepared.

Planning on launching your business online? The process can be daunting, but fear not — we’ve gathered some useful tips that should make the transition process as stress-free as possible.

Design Your Store With No Coding Necessary

In days gone by, the honor of owning a website demanded a range of specialisms; from fluency in coding languages to understanding aspects of server and network maintenance. Luckily, those days are planted firmly in the past. Store owners can now create a fully-functioning eCommerce store within a matter of hours, all without the hassle of stumbling through the complexities of HTML and CSS or outsourcing development to a costly team of third-party developers.

A What You See Is What You Get editor simplifies the process of website creation dramatically. With such an editor, even those with little experience can edit their web pages without the need for any technical knowledge. Design and layout are taken care of in real-time using drag-and-drop mechanics and users are guided by an intuitive graphic interface. Wix and Squarespace are two great examples (and are popular choices among budding business owners), but there are a huge variety of editors to choose from online, all with varying features and quirks.

However, it’s worth bearing in mind that most WYSIWYG editors come at a price — usually, the software is offered as part of a subscription model. While using these editors may represent a saving over hiring a team of well-paid web developers, these monthly fees can quickly stack up. It’s also common for such software to have pricing plans aimed at generating extra cash from the sale, so always check the small print!

If you’re confident in your web development skills but you’d prefer to save your cash, WordPress may be for you. As one of the most powerful and reliable CMSs (content management systems) available, it’s perfect for anyone who wants to build a store from scratch. This software allows for a greater degree of customization than is typically offered by the more simplistic editors on the market, thanks to the huge selection of plugins and extensions available to download and implement at the drop of a hat.

If you do decide to opt for WordPress, you’ll need to pair your website with a suitable host, too. Most providers will specify which CMS platforms they’re compatible with. Some hosts might focus on eCommerce, whereas others may market themselves toward SaaS hosting. In any case, be sure to make an informed decision based on the specific needs of your site. Specialist integrations are also worth considering; Cloudways is well known for its Cloudflare integration, for example.

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5 Off-Page SEO Techniques for Law Firms

There is no secret to good SEO other than making a solid effort across all aspects to deliver the best legal and related business content that meets Google’s current (and likely future) guidelines to get good search placement and page rankings. An often overlooked part of the equation, especially among busy legal teams is delivering strong off-page SEO alongside the typical focus on your on-page efforts. Follow these techniques to bring balance to your SEO and improve your results.

Off-page SEO refers to anything that you do beyond your own business website. The aim here is to generate cumulative results with the greatest reward for a small amount of effort. So, you might take part in an interview on the latest in compliance/biz-law/class action or another relevant area for another site.

You would expect to get a link from that article to your practice site. And you can then use the piece to do some social media sharing. And if it was a video interview, use a few clips over time for regular promotion, or share the whole thing on your own social video pages to generate interest – all from one interview.

There are so many other aspects of off-page SEO and there are several strategies and techniques you can use to boost them. Here are the key stages of off-page SEO for law firms:

Brand building in law

Every case you take, any event you go to, and each conference you participate in or sponsor is part of any law firm’s overall brand-building effort. Every interview or thought piece for a law site adds to the overall image of your company and its place in the legal profession.

For lawyers, the brand is typically the company name, or any unique products or services it sells. The key with off-page SEO is to maximize the brand impact it has on your site, helping to build its authority and improve its status in a Google-search-dominated world. That means:

  • Ensure your company brand names are spelled correctly in their wider use around the internet
  • That they link back to your site as much as possible.
  • That they appear on high authority legal sites to improve your own authority.

This will help your own brand appear high up in searches for it, rather than being swamped by adverts and rivals who have a higher authority or are playing advanced SEO strategies to appear ahead of your own brand.

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From Bloggers to Influencers: What Is a Content Creator?

From bloggers to influencers, you’ve seen people create all kinds of entertaining, engaging, and educational content that is expressed through different media arms and channels.

If you are wondering what that means for you and how you can make use of it in your own business, then read the rest of this post to discover everything you need to know about what a content creator is, the types of content creators out there, and how you can become a successful content creator.

But before we can define what a content creator is, I think it’s important to first take a step back and look at what content is in the first place.

What is Content?

Content is a broad subject, which means defining it may not be as easy as one might think.

For example, when you conduct a search for “What is content”, you’re presented with varying definitions, including the following:

  • Content is the information contained within communication media. This includes the internet, cinema, television, radio, audio CDs, books, magazines, physical art, and live event content.
  • Content is information presented with a purpose and distributed to people in a form through a channel.
  • Content is the stuff you publish, which covers writing, visuals, video, presentations, etc. that can be published on blogs, webpages, social accounts, etc.
  • Content is a compilation of information, ideas, and messages that are translated into some kind of written, visual, or audible format for others to consume.
  • Content is engaging, relevant, reliable, interesting, entertaining, or enlightening in the form of text, image, video, or audio.

The definition of content might mean different things to different people and in different situations because of context.

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5 Alternatives to Guest Posting for Building Quality Links

Link building is probably the hardest part of SEO, as, unlike other on-page SEO techniques, this is out of your control. Fortunately, there’s guest posting for building links.

You write guest posts for other high authority blogs and they benefit because they get fresh content and you benefit because you get a backlink to your website.

But the biggest issue with guest posting is the amount of time and money it takes. You need to not only do the outreach but constantly write guest posts. If you do this by yourself it can take up a lot of time and if you hire someone, it can cost a lot of money.

Fortunately, guest posting isn’t the only way to build backlinks. There are several other alternatives that work. Here are some of the best…

Link outreach

You will be surprised at the number of sites that will directly link to you without you writing a guest post. If you publish a high-quality blog post on your site and reach out to relevant blogs and ask them to link to you, you will be surprised at the number of people who will.

Good bloggers are constantly looking for sites to link to as linking out is good for SEO. So, if you make it easy for them by sharing links to good content like yours, they will gladly do it.

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