7 Online Security Risks Every Digital Marketer Should Know

Marketing is all about the digital realm. From social media to search engines, viral videos to Google Analytics, your online game needs to be strong as a marketer – and so does your digital security.

As a digital marketer, you need to keep all your systems and data secure, whether you’re a solo freelancer, an in-house team, or a digital agency.

To help you assess your own digital marketing security risks, we’re going to look at:

  • 7 of the most important risks you need to know.
  • What that risk looks like for you as a digital marketer.
  • 4 ways you can protect your online marketing business from cyberattacks.

Risk 1: Social media

Sites like Facebook, Instagram, and TikTok take up hours of the day for many digital marketers. Whether you do social media management or run paid ads, it’s undeniable how important they are for the sales funnel.

There are plenty of pitfalls when it comes to your online security, though. You need to access your Business Manager account through your personal profile, as does anyone else on your team. This means your account is only as secure as the most vulnerable profile accessing it.

Pages, profiles, and even groups can get hacked and taken over without warning or notice. Years of building audiences and engaging communities can be lost in minutes when your social media security isn’t up to scratch.

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