One of the best feelings in the world is when you’re a “regular” at a place.
You go to a coffee shop, and the barista has already started making your coffee because they remember when you usually come in. You visit a restaurant, and the server knows what breakfast you’ll have and how you like your eggs cooked. Or the best one of all: when you go to cut your hair and come out with the same result every time.
Being a regular is the best customer experience, and brands can recreate it by marketing on WhatsApp. People are already talking to their friends and family in this messaging app. Now, you can use it to improve customer care and create that feeling of “being a regular” online.
Like any marketing channel, WhatsApp has its pros and cons. Let’s take a look at them and see if this is the new strategy you should use.
Here’s a fun fact: when you send a WhatsApp message, there’s a 98% open rate! That’s better than any other marketing channel. Compare it to email, where the average open rate is 21.5%, and you see why so many brands add WhatsApp to their marketing.
You can build stronger relationships and consider it a place for personal communication. You can send every file format like GIFs, images, videos, PDFs, and emojis.
To increase conversions, you can add CTAs and bulk broadcast promotions. Since 2021, businesses can send unlimited promotional messages to people who have started communicating with you.
Marketing is expensive, and many businesses don’t have the budget to go all out. Social media, direct mail, SEO, and content marketing expenses add up quickly. The good thing about WhatsApp is that it’s cost-effective and easy to implement. One person can run it when you’re testing it out, and the Business Platform provides a thousand free service conversations per month.