As the owner of an online store, you’ll already know the many tough challenges that you face to stay competitive. However, easily the most common is trying to attract traffic to your store. Your competition is targeting the same traffic, so knowing the best way to beat that competition for traffic is always going to be key.
The eCommerce industry is flourishing right now, but while this is good news overall, it brings with it increased challenges. Demand always attracts those hoping to provide the supply. New competitors will sniff the potential of owning a dropshipping business, meaning you always have to implement the strategies required to maximise the traffic coming to your store.
This article will take you through some of the best social media marketing strategies you can use to aid the growth of your business. They will help increase your traffic, boost sales and keep your competitors at bay.
Find the Right Posting Consistency
When posting content to your social media accounts, there is a fine line between posting too much and not posting enough. Certain audiences will have their own preferred consistency of posting. Overdo the posting and you risk followers unfollowing, while not enough is not getting your brand into the faces of your market enough.
You need to test your optimal posting frequency by analysing the engagement of different posting consistencies. Once you find the right balance, your posts should garner high engagement and increase the traffic to your site. Also, test the performance of your posts at different times of the day.
Always Use Images When Posting on Facebook
If you have seen a Facebook post without images, you can how unappealing it can look. In fact, no images will often lead to people just skipping past the posts altogether. In fact, images on average will increase the likes you receive by at least 50%. If you have an announcement to make or have some new products to market, adding pictures will make a world of difference. Then, just place a link to your website at the bottom.
Embed Social Buttons Into Your Websites and Marketing Communications
The more people that see your social media postings, the more likes you will get. Therefore, it is important to continually attract visitors to your social media profiles. To do this, you need to embed social buttons wherever possible. This could be on your web pages, blog posts, marketing emails, or newsletter. At a minimum, you should have these social buttons on your website either at the bottom or top of the page.
Seek Social Reviews from Your Satisfied Customers
Whenever a new customer is considering purchasing from your store, they will look for reviews left by previous customers. The thing with reviews is that unsatisfied customers are more likely to leave a review compared to those that are satisfied. For that reason, you really have to try and encourage customers to leave reviews on your Facebook page once they have purchased.
You could do this by offering some form of a discount on a future purchase made by customers. If they feel they are getting something worth their time and are happy with your product, they will leave a good review.
Run Social Media Engagements Such as a Q&A
Engaging with your audience is a great way to stay fresh in their minds. By holding a weekly Q&A on social media sites like Twitter, you will increase engagement among your followers. YOu could invite them to ask you questions related to your products, business, or anything that you see fit. Customers love engagement as you come across as a real person rather than just a business.
Create Compelling Blog Post Titles
There are many benefits to using a blog to promote your eCommerce store, but only if the quality of content is at a high standard. When creating fresh blog content, one of the most important aspects is to create a title that compels people to read. Your content might offer fantastic value, but if the title is boring, fewer people will even bother to read it. If the title is catchy, attractive, and contains humour, this is the best way to entice people to read the rest of the content.
The title should be short but have enough about it to tell the reader what they can expect from the content of your post.
The eCommerce industry is the most competitive it has ever been. More people are ordering online than ever before. While this brings you plenty of opportunities, it also brings some challenges too. One of the best ways to grow your business and to keep it competitive is to use some of the social media marketing strategies mentioned above. Social media is one of the most powerful marketing tools available to you, so use the tips above to allow it to help promote your dropshipping business.
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