Building your own marketing company can be a difficult task; it needs time, money and expertise. There are no shortcuts to start a business, let alone a digital marketing company. You need to take the steps necessary but in your own way.
Only you can transform a small startup into something huge. There are not any good resources or guides out there that show you how it is done. You want to take your business somewhere, but you do not know how, and it can be frustrating.
However, there are some key points you have to keep in mind if you want to succeed. In this article, we will highlight some steps that every startup digital marketing has to take in order to become a 7-figure company.
#1. Set Goals
You need to set yourself clear goals, so you are clear on what you want to achieve and can work towards it. If you do not have a clear path ahead of you, you will not be able to do much. When you are starting an agency, one of your goals is definitely going to be money, and the seven-figure agency status.
Your goals can be anything that can excite you and drives you forward. Be clear and specific about what you want to do. Do not go for any vague terms but be specific in your objectives.
#2. A Brand Identity
Clear brand identity will take your place. A brand is a promise, and people will be attracted towards a brand that provides them with the promise that they will deliver the services they need. People love the brand they can associate themselves with. When you are building your brand, think about what you and your audience value and what your brand will stand for.
For a digital agency, it is paramount that you decide about who the tone of your voice will appeal to. You need to speak to a young technology startup in a different way than you would speak to an established retail chain. The way you want to speak will depend on who you are talking to. Slowly, you will have a foundation on which you can start building your logo, domain name, slogan and everything that would make your brand tangible.
#3. Bookkeeping Skills
You do not have to be a fully skilled chartered accountant to handle this. When you start your company, you should start keeping tabs on what you are making, what you are spending and where your rest of the money is going.
Everything can go horribly wrong if you do not keep things under check. It will also help if you use invoicing software to keep track of the invoicing. A simple spreadsheet of all your monthly income can make sure that you know where your money is.
#4. Try to Innovate
The one thing to achieve greatness is to be unique and yourself. Learn to take risks, how else would you know if it will work or not? For a successful agency, you have to learn to take risks at the right time and put your neck on the line.
If you have some great digital marketing strategies but are afraid that your client might not like them, you should not worry too much about it. It is strategies like these that often end up being successful and can leave a big impact on people. Do not worry about blending in and following what other agencies are doing.
Look for ways you can be unique and try to innovate, mimicking your competition will never help. Your clients would want to come to you because you offer something new if they wanted the same things they could have gone to any company. Take what others have done and built on it or you can give it your own spin.
With the right focus, you will find the right ideas that your customers will fall in love with.
#5. Get Yourself Online
You are running an internet marketing company, and your business cannot grow if you do not establish an online presence. A website is necessary if you want to start generating income. The first thing you need to take care of about the site is the way it looks. Is the design attractive? The images on the site should be of proper size and colors.
Design of a website is important, and designers can charge a lot even for the simplest things. What is important is that you value the function first. Many websites that generate great income are very simple and easy to use.
When you are getting started, it would be better to focus on your own domain and branding. The design is important, but not more than quality. Once you have got that, you can then worry about the design. There are many large agencies that have started on cheap WordPress themes but have grown into large enterprises just because they focused on delivering the best.
#6. Win Clients
The best way you can get clients is through your family and friends. If someone has never had an experience of working with you, they will hesitate to hire you, and that is understandable. But when you have referrals, people will begin to put their faith in you and see if you can live up to your reputation.
When you secure some clients, ask them for some sort of testimonials that can prove your credibility to other potential clients.
#7. Budget & Forecast
This step is extremely important. You need to know how your business will grow over the next year, the way you want it to grow and the direction it seems to be going in. These two are the main factors in your success.
You will experience hard times, and there will be good times as well. What will help is if you know when each of them will happen; it will enable you to manage your time, money and finances. Be confident in your abilities and be passionate about your work, you will get there one day!
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- 7 Steps to Start Your Own 7-Figure Digital Marketing Company - January 7, 2019