A Guide to Repurposing Your Content
Repurposing your content can lead to key insights and connect you with like-minded bloggers. It can get your guest posts on high-traffic websites and drive conversions by targeting specific segments of your audience.
As a business owner, you know how important content is. You need to consistently produce relevant, engaging content to stay ahead of the competition and grow your business.
But you also know that with all of your other responsibilities, it’s easy to get bogged down by just one part of your business, like writing good content. Hiring professionals who will help write an essay makes your content repurposing exercise simple. The experts will use minimal time at an affordable cost in keeping your loyal online base engaged.
In this article, we discuss ways of repurposing the existing content. But first, it’s essential to know what it is, how to do it, and its benefits.
What Is Content Repurposing?
Content repurposing is adapting your existing piece to suit new uses and formats. It can be as small as posting a tweet that links back to a blog post or as big as creating an entire series of YouTube videos using your blog posts as a rough guide. This is an excellent strategy for small businesses that don’t have the time to create large volumes of new, original pieces.
With repurposing, you can save time and money while still providing your audience with the high-quality content they expect from you.
When to Repurpose Content
You should repurpose content when you:
- have some great blog posts that need to get more eyes on;
- want to reach new audiences for your content;
- want to promote an old blog to keep it relevant;
- have a great article that isn’t achieving your projected attention;
- struggling to come up with new ideas and don’t have time to produce more content from scratch.
When Should You Repurpose Content?
Repurposing blog posts is always a good idea! Whether you’ve got just one piece or an entire library of material, there’s always room for improvement. Yet, not all types of content will work for this process. Only those with high-quality text and images should be considered for repurposing.
The Benefits of Repurposing Content
Repurposing helps you reach a wider audience and makes your marketing more efficient. Benefits of repurposing include:
- saving time on article creation;
- maximizing your ROI;
- targeting additional audiences;
- increasing conversions and sales;
- boosting organic search traffic;
- convert videos and graphics into articles or blogs (and vice versa);
- break up long-form posts into smaller pieces that can be shared as social media updates or news stories;
- combine several pieces of existing content into one comprehensive resource or course.
How to Repurpose Content
To repurpose a blog, you need first to examine the end goal you’re working toward: Is it more traffic? More conversions? More product sales?
Once you know what success looks like, you can figure out how best to achieve it. You’ll have to experiment with it. There’s no right way to repurpose it, and every audience is different.
There are two ways to approach repurposing: creating different pieces of blogs from scratch or slightly modifying past work. The most important thing is to ensure the new work offers real value. Otherwise, there’s no point in repurposing at all.
If you decide that having more conversions is the way to go, figure out what has been doing well with your audience in terms of conversions. Find ways to make that more attractive and compelling without losing its core message.
Here are excellent tips on how to repurpose your existing article.
Republish Your Existing Content
If your blog posts aren’t getting much engagement, try posting them somewhere else. Posting to another blog can help you reach a different audience or bring a fresh perspective to an old topic.
If there’s a piece of article that performed well in the past, consider republishing it. With the right tweaks to keep it fresh, you can get another round of traffic out of it.
Create a Presentation
A great way to create something new from an existing piece is by turning it into a presentation. There are many platforms for creating presentations, such as SlideShare or Prezi, but simply using PowerPoint or Keynote will work too. You can always consult experts like a presentation design specialist if you need any help.
Adding an audio description of the presentation will help you reach visually impaired people or those with slower internet connections. It’s another way of making readers consume the same information. Besides, everyone can get more exposure and send them directly via email to prospects.
Build an Infographic
Infographics are eye-catching and easy to understand. They’re also great for search engine optimization. They’re an excellent way to present information in an easy-to-understand visual format.
If there’s a blog post or another article with lots of text, consider repurposing it into an infographic. Individuals can then share it on Pinterest and other social media sites or use it as a lead magnet.
Post Again to Promote it on Social Media
This is the easiest way to extend the life of your creative piece. Take the best-performing posts, change the imagery, and repost them on social media. You can even break down a single blog into multiple smaller posts if needed.
When reposting, make sure you’re promoting it slightly differently from how you did the first time. Change the headline, add different keywords, or link to other pieces that complement the article.
Organizations can republish their blog and share it again on social media channels like Facebook, Twitter, and LinkedIn. However, be more strategic about the platform they plan to use.
Change Blog Posts into Amazing Podcasts
Did you know that readers only retain 20% of what they read? That’s because they’re skimming. By putting your blog post out as a visual or auditory medium, you’re making it easier for people to absorb the information.
Podcasts are a fantastic way for busy people to learn about a topic. By turning a blog post into a podcast, you can reach new audiences and build a base of loyal listeners awaiting the next episode. Blogs and podcasts thrive on storytelling, making it easy to turn a blog post into a podcast episode.
Turn the Blog into Several Guest Posts
You may have heard that Google doesn’t like duplicate content? That’s only partially true. They don’t like duplicate content on the same site or on sites that appear to be owned by the same person or company.
Keep the core idea and thesis of the blog post in mind when writing a new guest post for another site. It’s easier than starting from scratch, but it’s still new content to engage a different audience! With some editing, you can quickly turn one of the old posts into many guest posts for various publications.
Repurposing your content is a great way to maximize your return on investment and make sure that each piece gets the attention it deserves. By changing the format, adding different info, or simply tweaking your title and description, you can get more mileage out of your existing work and save yourself some time.
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- A Guide to Repurposing Your Content - April 18, 2022