5 tips for developing a customer-centric SEO strategy

Focusing on search engine optimization is one of the most important aspects of running a website today. It involves a variety of different strategies, including on-site optimization, content creation, and more, that make your website more visible on relevant search engine results pages (SERPs). Higher rankings on the SERPs mean more traffic, more eyes on your content and, ultimately, more sales.

You need to ensure that your SEO strategy is customer-centric and geared towards their needs. In this article, we’re going to outline how you can do just that.

Let’s get started.

Publish high-quality content your audience needs

Content marketing is the process of publishing website material, like articles or videos, in order to stimulate interest in your brand or products. It can also help you to boost your SEO in several ways — for one, it gives you more opportunities to target relevant keywords. And, secondly, it shows off your expertise. Google wants to send its searchers to the most reliable and accurate sources of information possible. So, if you show off your expertise through your content, you’ll get an SEO boost!

When determining what types of content you should create, make sure you’re covering topics that are closely related to your business. This will help to ensure that you draw the right people to your website.

Let’s break down a few different types of content with examples for inspiration.

How-to guides

How-to guides should walk your website visitors through a process step by step. Think about what questions or pain points that people have about your niche. Writing how-to guides that address them is a great way to draw people to your website and help them out in the process, building trust with them and potentially leading to them spending money with your business.

For inspiration, let’s take a look at a good example of a how-to guide.

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Backlink checklist: How to determine the quality of a backlink

Backlink building is one of the most important aspects of having a search engine optimization (SEO) strategy today. It’s the process of acquiring links from other high-quality websites — when this happens, Google takes it as a vote of confidence in your authority and will give you a boost on the search engine results pages (SERPs).

But all links aren’t created equal and, in order to maximize the value from your backlinks, you need to ensure that you’re working hard to secure ones that are high-quality. In this article, we’re going to outline how you can determine the quality of a backlink.

Look at the domain rating and authority of your target site

The first thing you need to do when determining the quality of a site you’re thinking about building a link on is to check its domain authority (DA) and domain rating (DR).

Domain authority is a ranking score developed by Moz, a digital marketing company, that can help predict how likely a website is to rank well on the SERPs. Essentially, the higher the authority of a website, the more likely it is to do well on Google. DR, on the other hand, is a ranking metric developed by Ahrefs that shows the strength of a website’s backlink profile.

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