Keeping Up With Digital Transformation Trends In eCommerce

eCommerce is by its nature connected to technology. It’s in the name after all, electronic commerce, meaning commerce done by electronic means. However, just because you’re connected to technology doesn’t mean you’re getting the most out of it, after all some people still operate on Windows XP and don’t bother getting upgrades.

That’s not to say that you need to get every upgrade you can, but there are definitely some upgrades that you can’t afford to miss. Digital transformation, the art of fusing technology with the way you operate your business, is key to e-commerce.

We’ve gathered below some of the noticeable e-commerce upgrade trends that have cropped up over the past few years, as well as some that are just starting out but look to be big game changers.

Hybrid or Remote Working

Remote working is the idea that you and your team can do your work from the comfort of your own home, not bothering with an office or other central location. Hybrid working takes the same idea but on a part-time basis, with some necessary days in the office and the rest at home.

For obvious reasons this won’t be possible with hands-on types of work, but it suits e-commerce just fine. It’s a benefit to the employees since they don’t have to take the time to get into work, nor pay for transportation costs to get there.

It’s also a big boost to any business that can do it, since it takes away the costs of running an office space. No having to pay for power and water, any rent and taxes that are relevant to using an office, and no worrying about the extra staff that such a space needs like security or cleaners.

There’s also the logistics factor, if you don’t have a central location then you don’t need to worry about moving all of your stock into it and can instead direct it around from manufacturing locations.

Of course, you’ll need to have a good system in place for communicating since you won’t be able to just pop your head into the next room and ask a question. The internet provides just that, with many free pieces of software such as Zoom or FaceTime available for face-to-face meetings, and dozens of text-based methods of communication, assuming plain old email isn’t fast enough for your liking.

It isn’t the 1960’s anymore after all, offices and the systems they put in place aren’t ones that you have to follow. Instant communication across the country means that you can run your business from New York, with outposts in Hawaii, Alaska and California, without having any delays or

Remote working exploded with the onset of the COVID-19 pandemic, since lockdowns and other restrictions meant that new methods of working had to be found if businesses were going to keep going. Two years on from the beginning, workers have seen the benefits and don’t want to go back into the office if they don’t have to.

A lot of ordinary businesses are reluctant to keep remote working and want their employees to come back to the office, since they don’t want to deal with the hassle of restructuring the way they work. eCommerce businesses, operating online already, have the advantage of already being a few steps along the path towards full remote working and can implement it much more easily.

Cloud Computing

What do you do when you don’t have a big filing cabinet to store all of your paperwork in, and don’t have a computer that everyone can share to keep your team up to speed? Well, you use cloud computing software.

Of course, this approach needs an internet connection to work which can be a downside for many ordinary businesses, but you’re in e-commerce! The internet is your thing and you’re always going to have access to it. The main drawback where you’re concerned is cost, but it’s almost always one worth paying.

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8 Ways to Optimize Your Blog Posts for Search Engines

Search engines are a popular medium through which people discover content on the internet. If you optimize your blog posts for search engines, you make it easier for people to find your content.

Enhancing your blog posts for search engines will not only help you rank higher on Google, but also increase traffic to your site, as well as increase your brand awareness.

Optimizing your blog posts for search engines is not complicated, but it does take some time and effort.

Here are some simple steps to help you get started…

Find high volume low competition keywords

Every blog post you write should be optimized to rank for a specific keyword. The best way to find keywords that you can rank for is by looking for low competition keywords that have high search volume. There are many ways to identify these keywords: through your own research, by using Google Keyword Planner, or by using keyword research tools like SemRush or Ahrefs.

Add keywords in the right places

Just adding keywords anywhere in the post won’t help you rank higher on Google.

When you are writing your blog post, it is important to add your valuable keywords in the right places so that your blog post can be found by readers who are searching for content on specific topics. You can use keywords in the title, the introduction, and the conclusion.

You should also include keywords in the body of your content and your subheadings. Remember to incorporate the keywords at least 3-4 times throughout the text so that search engines get a better understanding of your blog and eventually your blog will be ranked higher. For example, if you’re trying to build an online community with the help of podcasts, you need to focus on keywords related to the guest and the topic.

Another type of keyword you should add to your posts is LSI keywords. There are some tools like Clearscope that will help you find these easily.

Build high-Quality links

Every blogger needs to build high-quality links to their blog posts.

Links are still one of the most important factors in ranking a site on Google. There are many ways to get quality backlinks for your site, but not all of them are ethical and white hat. So it’s important to be careful while building links for your blog posts so that you don’t get penalized by Google or other search engines.

In order to build high-quality links, you should share your content on social media platforms like Twitter and Facebook. This doesn’t have a direct impact on your SEO, but it improves social proof. This will make your content look credible and more people will want to link to you.

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How To Make Your WordPress Site Compliant With Accessibility Regulations

Everyone deserves the right to navigate the internet, unrestrained by poor design choices, bad layouts, or inaccessible sites. In a world where over one billion people live with some form of disability, with this figure increasing every day, it’s time we all stopped to think about internet accessibility.

Web accessibility is about creating equal access online, allowing all users to navigate all the sites they want. While leaps have been taken in the past several years, with WordPress having a wide range of accessibility support pages, the uptake still isn’t moving fast enough.

In this article, we’ll discuss exactly why you should incorporate accessibility into your WordPress site, as well as demonstrate three easy ways of doing so. By the end of this, you’ll be an expert in digital accessibility regulations.

What Are Online Accessibility Standards?

Otherwise, known as WCAG, the Web Content Accessibility Guidelines are currently the global standard when it comes to creating an accessible website. These standards are created and imposed by the World Wide Web Consortium (W3C), which is made up of an international selection of disability experts.

As suggested on their regulations page, the WCAG has the end goal of “Providing a shared standard for web content accessibility” that aims to “meet the needs of individuals, organizations, and governments internationally”. In short, they’re trying to create a fairer world of internet access for everyone.

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7 Tips for Creating Better Social Video Ads

Social media marketing is a great way to promote your business online, but the main problem with it is that it takes time to see a positive ROI. First, you need to spend an ample amount of time to grow your followers and nurture them with the right content and then only can you promote your products. This can take weeks to months and even years.

If you want to skip all this effort and get quick results, then you should invest more of your marketing budget into social ads.

Ads let you get your marketing messages in front of your audience instantly. But again, to see a positive ROI from your ads you need to create the right ad. Just creating something whimsically and pushing it with a big budget won’t automatically generate big results. A good social video ad can even be made with a startup marketing budget.

You need to be very meticulous with your social ad creation process. One way to do this is by creating more social video ads instead of text or image-based ones.

Why Should You Create More Social Video Ads?

Videos get more reach: Social network algorithms these days give preference to videos. Some reports have shown that they drive more engagement on Facebook and Instagram.

And then there are popular networks such as YouTube and IGTV where you can only publish videos.

You can include more content in a video: Another benefit of creating videos is that you can include more content in them, when compared to still images. This is highly beneficial especially on networks such as Facebook where adding too much text to the ad image can reduce reach.

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7 Reasons to Test Every Email Campaign Before You Hit Send

Email campaigns remain a cornerstone of online marketing, and the numerous statements of email being a dying communication tool have, at least thus far, proven entirely unfounded. From the most prominent brands to the smallest boutique businesses, there’s still no better way to reach an audience that has actively consented to receive promotions from you than directly in their inbox. Indeed, email still usually outperforms social media marketing in terms of sealing the deal and so warrants every bit as much time and effort as ever before.

Of course, if you’re going to the trouble of sending an email out to your audience, you must be confident it will perform. A broken email will not only lead to no sales, but it might set you back further than where you started! Therefore, it’s imperative to test emails before they reach your subscribers’ inboxes, and here’s why.

1. There are Hundreds of Email Viewers Out There

When most email marketers think of email, they tend to consider Gmail and Outlook. However, there are hundreds of ways to interpret a given email. Different webmail platforms alone account for dozens of different ways to display communications, then you’ve got all the free email services, corporate email addresses with their security features, and more.

Indeed, there are so many different viewing tools out there that it might be impossible to create an email that looks the same no matter how the recipient views it. However, it’s vital to ensure that an email looks as good as possible to as many people as possible.

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5 Reasons to Switch from Boosted Posts to Dark Posts on Facebook

One of the best reasons to be involved with social media marketing is that there’s always something new to learn and explore. Of course, many of our readers will be familiar with the concept of dark posts, whether that’s on Facebook or an alternative platform. But, for those who aren’t, especially those who are still using boosted posts, there’s an opportunity for even better results.

What’s a Facebook Dark Post?

There are certain similarities between boosted posts and their dark counterparts. Both represent paid advertising on the platform to position posts in the feeds of your target audience. However, the critical difference is that dark posts exist as ads and nothing else. They don’t appear on your regular feed, and they don’t go out to people that follow you already – unless they fall into the specified target audience.

Conversely, regular boosted posts involve taking something you’ve already posted to Facebook and paying for further reach. If you’ve experimented with boosted posts already, alongside conventional Facebook advertising, you’ll know that there are nowhere near as many options with the former as the latter. Dark posts represent something of a middle ground, whereby your paid posts benefit from all the flexibility of ads while still appearing in the main feed.

1. They’re Perfect for Targeting Without Disturbing Your Full Audience

You’ve probably segmented your audience in dozens of ways already. Dark posts enable you to communicate directly with those segments without compromising everyone else. Boosted posts require a more general tone regardless of who you target, as anyone that visits your page will be able to see them. With dark posts, you can target people of certain ages, in specific job roles, or even an exact location. You can use a VPN to emulate their location, too, to see firsthand how your post appears and what other local promotions appear nearby.

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The Top 7 Shopify Apps To Grow Your Business in 2021

E-commerce has seen an immense boost within the last year and a half. Numerous merchants have turned to an e-commerce giant Shopify to build their online presence and keep up with the market demand. Just a month after the pandemic peaked in March 2020, the number of new stores in Shopify grew by 62%.

One of the reasons Shopify has become a preferred e-commerce platform is that it offers many opportunities (plug-ins and apps) for beginners and professionals alike to enhance and promote their online stores.

With thousands of apps to choose from, it’s possible to get started with a dropshipping business, add customer reviews, improve marketing strategies, boost customer support, add AI chatbot software, and much more.

We have highlighted 7 of the best Shopify apps based on their reviews, ratings and potential that merchants can add to their store – both for advancing their workflow and also boosting their overall customer experience.

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4 Reasons to Use a VPN as a Social Media Manager

Social media has become a vital component of business plans for companies of all sizes. No longer is managing feeds and engaging with customers something added to the intern’s never-ending to-do list. Instead, larger companies have entire teams dedicated to keeping their followers up-to-date, and there’s absolutely no shortage of specialist freelancers to get the word out about you and your products.

Most of these dedicated social media workers know what they’re doing. However, a surprising number of them overlook one crucial tool that can help them reach their goals. It’s none other than a VPN. More commonly associated with accessing geo-filtered content and general data privacy, it can prove pivotal in taking your social media strategy to the next level. Here’s how:

1. Access Any Content from Anywhere

Any business that regularly posts on social media can struggle to come up with new ideas. Fortunately, there’s nothing wrong with sharing or repurposing content from others. Pictures, articles, and videos all fit the bill, but you don’t want to be subject to arbitrary restrictions when finding things that would be great for your social feeds.

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10 In-Built Google Ads Tools to Automate Your PPC Campaigns

Creating an effective PPC campaign is not an easy task, no matter how many times you have done so. From keyword research to product ads and landing page creation, creating a successful PPC campaign is time-consuming and entails a lot of hard work.

Thankfully, Google has come up with several impressive PPC tools that have reduced the amount of time and work that you initially had to put into creating such campaigns. So, if you are an advertiser who has to deal with PPC campaigns of your company or your clients, then this article is for you!

In this article, we will talk about some of the most efficient and best Google Ads tools that will save you a lot of time and effort for creating campaigns. With the help of these tools, you will no longer have to do anything manually; you can simply skip these tedious tasks with the help of these in-built Google Ads tools and automate your PPC campaigns.

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How to Build a Lucrative Email List Quickly and Efficiently

While other marketing channels keep showing up, making a lot of noise before gradually disappearing, email continues to be the go-to channel for digital marketers. With the potential to generate $40 for every $1 spent, a number that far outweighs its nearest rivals, it’s no surprise that a well-stocked, carefully-curated email list is the ultimate prize for ecommerce marketers everywhere.

Source

But while we all want an endless source of targeted and highly engaged email subscribers, a lucrative goose that lays golden eggs of revenue, actually building a great email list is much easier said than done.

In this article, we’ll discuss some email list-building best practices, learn what you should avoid during the process, and present some useful, easy-to-implement tactics for getting your list off the ground and crafting it into the revenue-driving machine that it promises to be.

But first, let’s cover a few basics.

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