5 Reasons to Switch from Boosted Posts to Dark Posts on Facebook

One of the best reasons to be involved with social media marketing is that there’s always something new to learn and explore. Of course, many of our readers will be familiar with the concept of dark posts, whether that’s on Facebook or an alternative platform. But, for those who aren’t, especially those who are still using boosted posts, there’s an opportunity for even better results.

What’s a Facebook Dark Post?

There are certain similarities between boosted posts and their dark counterparts. Both represent paid advertising on the platform to position posts in the feeds of your target audience. However, the critical difference is that dark posts exist as ads and nothing else. They don’t appear on your regular feed, and they don’t go out to people that follow you already – unless they fall into the specified target audience.

Conversely, regular boosted posts involve taking something you’ve already posted to Facebook and paying for further reach. If you’ve experimented with boosted posts already, alongside conventional Facebook advertising, you’ll know that there are nowhere near as many options with the former as the latter. Dark posts represent something of a middle ground, whereby your paid posts benefit from all the flexibility of ads while still appearing in the main feed.

1. They’re Perfect for Targeting Without Disturbing Your Full Audience

You’ve probably segmented your audience in dozens of ways already. Dark posts enable you to communicate directly with those segments without compromising everyone else. Boosted posts require a more general tone regardless of who you target, as anyone that visits your page will be able to see them. With dark posts, you can target people of certain ages, in specific job roles, or even an exact location. You can use a VPN to emulate their location, too, to see firsthand how your post appears and what other local promotions appear nearby.

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The Top 7 Shopify Apps To Grow Your Business in 2021

E-commerce has seen an immense boost within the last year and a half. Numerous merchants have turned to an e-commerce giant Shopify to build their online presence and keep up with the market demand. Just a month after the pandemic peaked in March 2020, the number of new stores in Shopify grew by 62%.

One of the reasons Shopify has become a preferred e-commerce platform is that it offers many opportunities (plug-ins and apps) for beginners and professionals alike to enhance and promote their online stores.

With thousands of apps to choose from, it’s possible to get started with a dropshipping business, add customer reviews, improve marketing strategies, boost customer support, add AI chatbot software, and much more.

We have highlighted 7 of the best Shopify apps based on their reviews, ratings and potential that merchants can add to their store – both for advancing their workflow and also boosting their overall customer experience.

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4 Reasons to Use a VPN as a Social Media Manager

Social media has become a vital component of business plans for companies of all sizes. No longer is managing feeds and engaging with customers something added to the intern’s never-ending to-do list. Instead, larger companies have entire teams dedicated to keeping their followers up-to-date, and there’s absolutely no shortage of specialist freelancers to get the word out about you and your products.

Most of these dedicated social media workers know what they’re doing. However, a surprising number of them overlook one crucial tool that can help them reach their goals. It’s none other than a VPN. More commonly associated with accessing geo-filtered content and general data privacy, it can prove pivotal in taking your social media strategy to the next level. Here’s how:

1. Access Any Content from Anywhere

Any business that regularly posts on social media can struggle to come up with new ideas. Fortunately, there’s nothing wrong with sharing or repurposing content from others. Pictures, articles, and videos all fit the bill, but you don’t want to be subject to arbitrary restrictions when finding things that would be great for your social feeds.

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10 In-Built Google Ads Tools to Automate Your PPC Campaigns

Creating an effective PPC campaign is not an easy task, no matter how many times you have done so. From keyword research to product ads and landing page creation, creating a successful PPC campaign is time-consuming and entails a lot of hard work.

Thankfully, Google has come up with several impressive PPC tools that have reduced the amount of time and work that you initially had to put into creating such campaigns. So, if you are an advertiser who has to deal with PPC campaigns of your company or your clients, then this article is for you!

In this article, we will talk about some of the most efficient and best Google Ads tools that will save you a lot of time and effort for creating campaigns. With the help of these tools, you will no longer have to do anything manually; you can simply skip these tedious tasks with the help of these in-built Google Ads tools and automate your PPC campaigns.

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How to Build a Lucrative Email List Quickly and Efficiently

While other marketing channels keep showing up, making a lot of noise before gradually disappearing, email continues to be the go-to channel for digital marketers. With the potential to generate $40 for every $1 spent, a number that far outweighs its nearest rivals, it’s no surprise that a well-stocked, carefully-curated email list is the ultimate prize for ecommerce marketers everywhere.

Source

But while we all want an endless source of targeted and highly engaged email subscribers, a lucrative goose that lays golden eggs of revenue, actually building a great email list is much easier said than done.

In this article, we’ll discuss some email list-building best practices, learn what you should avoid during the process, and present some useful, easy-to-implement tactics for getting your list off the ground and crafting it into the revenue-driving machine that it promises to be.

But first, let’s cover a few basics.

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The 7 Biggest Pitfalls of Moving Your Company into eCommerce

In the last decade, eCommerce has reshaped the modern marketing scene. Shopping online has become the new normal for the digital native consumer and Ad-targeting is quickly shifting from our shop windows to our social media pages in an attempt to grasp a new digitally connected demographic.

After Covid-19 shut the doors of many leading brick and mortar retailers in 2020, the number of e-commerce based retailers have only increased, shifting from just 19% in February 2020 to over 35% in just a year.

(Source: The Future Of Commerce)

As trends continue to shift post-pandemic, the return of in-store consumer traffic will majorly depend on the ever-changing growth and development of the eCommerce market and how business leaders handle the demand to create strong direct-to-consumer connections going forward.

As the competitiveness of eCommerce continues to ramp up, the obvious solution may be to join the growing digital train, but before you hang the closed sign on the shop door, it’s time to evaluate the pros and cons of entering the online retail experience.

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Lost your Google Search Rankings? Tactics to Recovery using the “Rank Drop Quadrant”

Google Search Ranking Drop Quadrant

“Sean, I can’t find my site ranking anymore in the Top 10 in Google for ‘florida luxury homes’. What happened to my search rankings suddenly? Why have my Google rankings fallen so dramatically!”

“Why has traffic to my site suddenly dropped? I can’t find my site anywhere on Google?! What’s happening?”

Ask anyone who’s worked in the field of SEO for more than a couple of years and it’s more likely than not that he/she would’ve got an email like this from a client. You could find yourself in the same boat at any time and you want to be best prepared for it!

The world of SEO is complex and always subject to change. Nowadays, it’s become a fine art and requires a balance of both technical and creative strategies.

Google updates its search algorithm multiple times in a year with possible incremental changes happening every day. As an example, way back in February 2012, they made 40 updates to their algorithm within a single month.

Here’s an infographic on the 9 Major Google Algorithm Updates Every SEO Webmaster Must Know.

So, you see, there’s a lot of scope for change, and as such, it stands to reason that there are always random fluctuations in the SERPs. It happens all the time: one day your rankings are sky-high, and a few days later, you drop a dozen or so positions and your revenue starts to plummet.

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How do you price your SEO Services? SEO Pricing Model – How to structure your Pricing

How should you price your SEO services?

Should you charge a fixed monthly retainer or should you charge on a project or hourly basis?

There are so many ways you could go about pricing your SEO services.

There’s no right or wrong SEO Pricing Model.

If you’re someone that sells SEO services, then this is my perspective on how it could be priced.

If you have any follow-up questions or requests for future video topics, do post them in the comments section below.

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The SEO Proposal Template that Wins 80% of Clients

Some of you might be in a hurry and hence may not want to read through this entire post. If you want direct access to the “SEO Proposal Template That Wins You 80% of Your Clients”get the free download from here. However, I suggest that you go through the article as it’s loaded with important insights, suggestions, and tips to maximize the impact of your SEO Proposal.

How often has it happened that you’ve spent hours working on an SEO proposal for a new prospective client, only for it to result in a no deal?

It can be frustrating and hard to take the time to come up with a customized SEO proposal for each client and then for it to not get the desired response. You ideally would want your SEO proposal to have a high close rate!

Thankfully, there are a few things you can do to ensure your SEO proposal gets the treatment it deserves.

In this blog, I’m going to show you how to pitch your SEO services better so that you get a higher conversion rate

Additionally, I’ll be including a sample SEO proposal template you may use as an inspiration while preparing your own winning SEO proposal.

Step 1: Pitch Better

If you do a Google Search for the perfect “SEO agency pitch” or “SEO proposal templates for clients“, you get over 3 million search results all claiming to have the magic formula for the ‘perfect pitch’. Being an ex-agency man myself, I can tell you that there’s no such thing. Successful pitches are done by agencies that don’t do one thing extraordinarily well, they do 10 things better than the competition. Here’s what I recommend.

To start with, here’s what a pitch typically looks like from both parties p.o.v.

SEO Agency Pitch

Even a fresh-faced intern can see the difference. I’ve seen agencies put in tremendous effort in developing the pitch. Collecting every scrap of information possible and spending agonizing hours on revision after revision only to lose the pitch in the end. So what’s going wrong? Is data not important?

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Double your Leads. A Smarter Way to do Re-Targeting with your Ads

We all do re-targeting in some way or the other. But are we doing it all wrong? Showing banners of your main product is fine but your users already visited your site and weren’t that interested at the time, what’s going to change their mind now? There might be a smarter way to look at re-targeting.

Sameer Panjwani covers a re-targeting tip that can help you look at re-targeting in another way.

If you have any follow up questions or requests for future video topics, do post them in the comments section below.

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