67 key stats on how online user reviews can influence purchasing behavior

In a recent report published by WebsiteBuilder.org, it was determined that for every additional star in rating that a business gets, their sales revenues are bound to increase by approximately 5-9%. On the other side of the spectrum, studies have shown that around 22% of consumers will not purchase a product in case they have read a negative review about it, thus showing the strong influence that online user reviews can have on purchasing behavior.

There are some interesting stats about the impact of online user reviews outlined in the infographic below. More than 67 data points have been researched and published in the infographic.

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9954 Visitors in just 7 Days. How one piece of EPIC Content transformed our site traffic

Back in March, we were having a problem with our Site’s Traffic numbers. They just weren’t growing as fast we wanted. This is a typical problem faced by most business owners or site admins and one that’s widely covered online. For reference, a quick search on Google on how to boost your site’s traffic will give you over 4.100,000 results. 4 Million search results (!) with no way to know which ones actually work and which ones are going to end up a colossal waste of time and money.

Since we knew that we had to do something really drastic to kick it up a notch (and without breaking the bank in the process),  we didn’t rely on the traditional approach of advertising or waiting for traditional SEO to take effect.

We decided to turn to Content, but with a twist. And to keep things interesting, threw ourselves a challenge to get 5,000 unique visitors to the piece of content we develop and to get that number within 7 days of it’s publishing. The content asset we created was truly something  special and after the 7 day deadline was up, we found that we had not only met our own target but exceeded it twice over with lots of good links to boot! Most amazing of all, the content asset became an evergreen one and continues to send amazing traffic and links our way.

Content Marketing Strategy - Most Asked Questions 5

Source: Mondovolytics

Here’s the inside scoop of what we did and how we can help you do the same for your own website.

Challenge #1: The Idea

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11 Ways to Amplify & Promote your Content

Content Promotion starts much before you publish a piece of content. There are few things you should consider doing before publishing your content and after publishing your content.

Here is a summary of the points mentioned in the video:

Pre-publishing Phase

Step 1 – Influencer Grooming
Try to attract the attention of potential experts or influencers in the topic that you are writing about.
– Ego Bait
– Asking for Opinion
– Collaboration

Step 2- Keyword Optimization
Do Keyword Research and identify your potential target term

Post – Publishing Phase

Step 3 – Internal Linking
Make sure that you appropriately link to the newly published content piece from other pages within your site

Step 4 – Outreach
Reach out to the influencers you’ve identified in step 1 notifying them about the post. Alternatively, try to build some links back to by offering to guest post on other authoritative blogs.

Step 5 – Newsletter
Leverage your captive audience by sending out a newsletter to them updating them about the newly published piece of content.

Step 6 – Social Channels
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How to Get Search Volume Data for 5K Keywords – at the Price of a Big Mac

As content creators, you must be having tons of ideas and keywords. I have them too. Long lists of keywords saved on .txt files, saved on word docs, categorized on sheets, scrawled down on random pieces of paper strewn around my work desk, resting on the cockles of my brain, and in my thoughts and prayers.

With such long lists of ideas and keywords staring at me from multiple corners, sometimes I imagine, where do I even start. Which keyword do I pick? Which ones do I avoid? And most importantly, why?

There has to be some rationale right. For, as marketers, we can’t afford to be swayed by emotions but rather must rely on hard, tangible facts.

This is where I leverage the power of Mondovo’s Bulk Search Volume Tool – our in-house search volume tool that lets you find search volume and CPC data for up to 50,000 keywords (unlike any other tool in the market).

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No Guts, No Glory. Step Outside Your Comfort Zone for True Business Success

Are you stopping yourself from succeeding because you’ve stepped into a comfort zone? There are 6 things that you should try doing at this moment to step outside that comfort zone and to be truly successful. Applicable for Internet Entrepreneurs.

Sameer Panjwani, founder of Mondovo.com, shares 6 areas in which we all fall into the trap of complacency and consequently don’t take the necessary step forward.

Here are the 6 points covered:

1) Procrastination/No Planning
2) One Skill Away
3) Speaking to Customers Personally
4) Building Relationships / Networking
5) Sharing Knowledge / Insights / Experience
6) Have Guts to Introspect on your Failures

Watch the video to know more.

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How do you deal with Keyword Cannibalization?

Is Page A out-ranking Page B for the same desired target term? If so, then you’re dealing with keyword cannibalization.

Out here, Sameer Panjwani talks about the 3 things you could do in dealing with keyword cannibalization issues. He also talks in brief about how you could go about “Page-Keyword Mapping” to prevent keyword cannibalization in the future.

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Long-Tail Keyword Research: Find more than 1000 Keywords in No Time

This article will demonstrate exactly how you can use Mondovo’s Free Keyword Research Tool to find more than 100 1000 long-tail keywords in less than a minute for your niche site. Finding long-tail keyword research can typically be time-consuming but we show you how it can be done in super quick time!

Will you spend half an hour or more for something that takes less than a minute to get done?

I guess not.

Unless of course, you have all the time in the world, or you are living on Venus, where a day lasts a whopping 5,832 hours, or it’s something you terribly enjoy doing and hence can’t help.

long-tail keyword research

Humor apart, we all want our work to be completed fast. As in, real quick. That’s the reason why I am here today to show you how you can generate more than 1000 long-tail keywords in less than a minute.

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Big Debate #1: Should a Local Business/Service Provider even bother with a Blog?

The Big Debate! Should you or shouldn’t you bother with a blog, especially if you’re a local business / service provider? Bala Ayya and Sameer Panjwani discuss whether local service providers like dentists, carpenters, lawyers, etc should even invest in a blog or not. Are there other better avenues for the time and effort put in? Will a blog be the best ROI for their time?

During the course of the debate, Sameer and Bala arrive at what seems to be the best answer to this question.

There is definitely a “smarter way” to approach marketing for your local business. Learn about the approach and strategy you should follow if you’re a local business yourself or if you work with a lot of local business clients.

We should always be smart about our time, resources and money and not necessarily do what everyone else is doing!

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What it takes to be a Successful Online Entrepreneur: 5 Masterful Tips

Are you looking to start a business venture online? If so, then this is the first video you should watch before you embark on your entrepreneurial business journey online. It’s also vital that you know your worth so you can thrive through uncertainties.

Sameer Panjwani, founder of Mondovo.com, covers 5 masterful tips that will help improve your chances of running a successful business online.

There are so many people who start a business online everyday and yet only so few truly succeed. Learn from the quick and practical tips that Sameer shares. The video serves as a reminder to the common sense things that so many of us forget when we get too caught up with our idea.

Be smart, play smart! Don’t make the mistakes so many others have already made with their online businesses.

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How do you generate Quality Email Leads from your Blog?

We all write content on a regular basis, or hopefully we do, and we don’t necessarily get a direct ROI from all that content we publish on our blogs. Is there a smart and easy way to actually get leads from the content we develop?

Sameer Panjwani covers some quick and practical tips that you can apply when writing your next few pieces of content.

Do watch, learn and apply! Make your Blog work for you. Don’t waste any opportunity to convert your visitors into email leads.

If you have any follow up questions, do post them in the comments section below.

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