Landing pages are designed with the sole purpose of generating more conversions. A conversion can mean closing a sale, gaining an email subscriber, getting a visitor to download an e-book, or even developing a client relationship. Every website is looking to have more and more conversions. However, according to Statista, only 2.23% of visits to e-commerce sites led to purchases in the third quarter of 2019, which is a decline from the previous quarter.
So, what if your landing pages are bringing a lot of traffic to your site, but the conversions are still low?
The problem is most likely your pages’ calls to action.
In this article, we will look at landing page best practices and tactics when putting CTA to convert more visitors who land to your site.