The Internet revolutionized the world: how we communicate, how we learn, and how we buy things.
Today, a majority of consumers spend hours gathering information and comparing products and services before they make a purchase.
According to Forrester, on average a person consumes 11.4 pieces of content before making a purchase decision. Some of that content is likely an answer to the question, “Should I buy X or Y?” So, how do you market to this research-driven customer base?
Give them the information they’re looking for.
86% of B2B marketers report that their organizations are using content marketing. Custom content is the best way to lead customers through the sales funnel. The trick is to learn what kind of content makes the most impact at which stages of the sales funnel.