Emails may be old tech, but they are still relevant in the marketing world. If anything, email marketing is 40x more potent than social media and is three times faster at speeding up the buying process.

It is not as simple as turning on your computer and sending emails. You need to research and determine your target audience, where and how to get their emails, etc.

This guide details how to run a successful email marketing campaign for a small business and tips on improving it once you get the show on the road.

What is email marketing?

It is the process of sending multiple commercial emails to your customers, intending to inform them of your services, deals, requests for business, or new products.

There are main types of marketing emails:

a) Promotional: these stimulate sales by encouraging people to feel interested and buy, and they ramp up the visibility of that product or service.

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