Do you think to have a great product will drive in leads by itself?  No, I’d rather say marketing your product is the most important thing to generate traffic.

Advertising platforms are capable of connecting you to the right people for your marketing messages. 

But, reaching the right audience can be difficult. Instead of spending time thinking “how to attract more audience or reach the right professionals?” you must advertise yourself.

And what could be a better platform than LinkedIn? 

Stats says – “LinkedIn’s lead conversions rate is 3 times higher than any other major ad platform. Also, LinkedIn’s audience has 2 times the buying power that of an average web audience.” 

The other hard part when advertising yourself is reaching the audience that fits your ideal customer profile who would be interested in your business.

LinkedIn offers new ways to easily target the right audience – lookalike audiences, audience templates, and the interest targeting product. These measures will help you scale your marketing efforts and improve your ROI.  

• Lookalike Audience – This trait of LinkedIn combines the rich members of LinkedIn & company data with the search attributes of your ideal customer to find a new professional audience similar to your existing ones.
• Audience Template – This trait of LinkedIn is for those who are advertising for the first time. LinkedIn has some predefined 20 B2B audiences that could prove worthy of your business.
• Interested Targeting – Recently released by LinkedIn, this trait is a new way to reach members that match their professional interests. With more than 200 professional interest categories you can target a highly specific audience.

Read More