Why Website Usability Testing is a Must for Boosting Conversions

According to Jeff Sauro of MeasuringU, the pioneer in quantifying the user experience, “Five users will find 85 percent of usability problems when testing continuously”.

This observation made by him was based on a mathematical model using binomial probability called the Poisson Distribution. It shows that the importance of website usability testing for boosting conversions cannot be understated.

The next obvious question is — what is usability testing and why is it so important in determining the future of a website.

According to the author of ‘Don’t Make Me Think’, Steve Krug, “Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing – whether it’s a web site, remote control, or revolving door – for its intended purpose without getting hopelessly frustrated.”

Top 11 Reasons why website usability testing is a must for boosting conversions

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Sometimes designers don’t place a lot of importance on the usability aspect while designing websites. If a user is unable to interact effectively with your website then that is certainly not good news for your business.

To get an in-depth analysis of what the users exactly want, website usability testing comes into the picture. Usability testing should ideally be done at various phases during the design process.

It usually takes place at the end of the product development process to identify any bugs in the product. According to the Maze’s usability testing guide, it should be done more than once, and during the early stages.

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Top 10 Content Marketing Tips to expand your online presence

Content marketing has been ever-growing, thriving like a living organism. With more than 600 million blogs flooding all over the internet in the year 2021, the competition is getting tougher every day. To survive in this cut-throat business, your quiver should be full of arrows and not miss the target. How do you ensure that your content reaches its target audience amidst this chaos? Is there a different approach to this? Don’t worry! We’ve got your back.

This article will contain some best content marketing tips that we have to offer.

With marketing trends that change and improve every day, you need to keep up with the pace by learning and mastering them. To make sure your content stands out and reels in legitimate traffic consistently, we have for you, 10 practical content marketing tips to expand your online presence. Let’s go!

1. Analyze your competitors

“Keep your friends close; keep your enemies closer’ – This saying by Sun Tzu perfectly describes the situation.

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