It’s no easy task running a successful marketing agency and doing so for 18+ years can take some genius.We spoke to Johan Hedin, the Founder of Marketing Ignite who has been a successful agency entrepreneur from 1998. He shares his perspective on marketing to clients & how to understand and deal with customers.
Have a listen to the podcast interview by clicking “Play” below. Read More
If you want to hear the podcast version, please click here.
A Brief intro
Figuring out the right content strategy with each client
Formula to remember:
It’s hard getting the attention of your target audience, what with the number of competing products and ever growing mediums of communication these days. Your audiences have too many options to choose from, they have ads barging in at them from all sides and they don’t really choose products any more based on just the ads they see. Ads are no longer as effective as they used to once be and moreover, the trust of a consumer is not easily earned via ads. This is where something like influencer marketing can help. Getting influential opinion leaders in your line of work to talk about your product or service, directly or indirectly, can really go a long way in helping you reach out to the right audience in a much more effective way than traditional ads.
Given the importance of this space, there have been a few agencies who have chosen to specialize in this field. We decided to interview Nick White, the co-founder of Silkworm social, who runs one such agency that specializes in influencer marketing. He had some interesting things to stay about what his agency does, how they go about it, how influencer marketing really works and he also shared some success stories that can be great take-aways for you. Read More
“Within the proposal, a lot of agencies are actually really bad in telling the potential client what they are going to get with their money. They’re not concerned talking about the results.”
“They [the clients] make money but they don’t know why they make money? Or how they make money?”
“There were huge holes in my business model. I really wasted a few months of time, doing that as opposed to going in the direction I am going now. ”
What are the common mistakes agencies make when pitching to clients? What are the common mistakes clients make when it comes to selecting an agency? Learn answers to these and a lot more in an insightful conversation we had with John Doherty, the founder of Credo, marketplace to connect businesses with the right marketing professional.
Watch or Listen to the full interview: (transcript and summary available as well)
“We close 40% of the proposals we send. And for the 60% who didn’t close … I’ll tell you what, we didn’t close what is called the ‘Knowledge Gap’”
“We are ok with spending up to $2,800 for acquiring a customer”
“Networking is a great revenue source but it is not scalable and if you are planning to scale up your company, networking is not going to do it.”
What does it take to run a successful marketing agency? Are you pre-qualifying and filtering your leads before spending too much time on them? Are you educating your customers? How do you deal with clients that are not the right fit. Get answers to these and a lot more in an insightful conversation we had with Darrell Evans, the co-founder of a Las Vegas based marketing agency called Yokel Local.
Listen to the full interview: (transcript and summary available as well) Read More
“Have done six figures in revenues with a few sales funnels.”
“Leads cost me between $100 to $200 for extremely qualified leads.”
How many conversions do you drive to your clients’ websites? Are your clients’ sales funnels optimized? Are you taking on clients that are qualified enough for what you offer or are you wasting your time with the wrong clients?
Lessons on these questions and more in a freewheeling interview with Stephen Esketzis, an experienced sales funnel architect.
Watch and Listen to the full interview: (transcript and summary available as well) Read More
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