So, you’ve made the most incredible piece of content and everyone’s going to start flocking to your blog, right? Not so fast. Your content might be amazing, but it can’t sit idle or it won’t be seen. That’s why promotion is the key to successful content marketing.
Promoting content to the right audience allows you to instantly increase your company’s reach and the ROI of content you produce. While social media and newsletters are most marketers go to, they often forget about good old outreach.
Why not leverage other people’s audiences instead of growing your own? That’s the power of email outreach. Keep reading if you’d like to learn how to do it yourself.