Tips on Using Social Media Monitoring Tools to Grow Your Business

All business owners are aware that social media is a powerful tool for attracting new customers and building a brand. But what you may not realize is that social media monitoring tools can be just as valuable in helping you achieve your business goals.

With the right social media monitoring tool, you can track mentions of your brand, analyze sentiment, and even find new leads. In this article, we’ll share some tips on how to use social media monitoring tools to grow your business.

1. Use social media monitoring to track brand mentions

One of the most important things you can do with a social media monitoring tool is track mentions of your brand. This includes both positive and negative mentions, as each can give you valuable insights.

Positive mentions can show you what customers like about your brand, while negative mentions can help you identify areas for improvement. Either way, tracking brand mentions can give you a better understanding of how customers perceive your business.

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4 Tips For Taking Your Retail Store Online

Image: Pixabay

With the high street still struggling to recover from the economic damage inflicted by the pandemic, the world of eCommerce has never looked so lucrative for business owners. The isolation imposed by the pandemic of 2020 accelerated the shift away from traditional brick and mortar stores and toward digital shopping. For most physical store owners, maintaining an online presence is now considered an essential aspect of business, as opposed to an optional extra.

However, establishing and managing an online store can be a frustrating and difficult process for those unfamiliar with the territory. If you’re thinking about launching your business online, we’d recommend that you thoroughly equip yourself with the tools and knowledge necessary for success. With the eCommerce market as competitive as it is, it’d be a fool’s errand to head into battle unprepared.

Planning on launching your business online? The process can be daunting, but fear not — we’ve gathered some useful tips that should make the transition process as stress-free as possible.

Design Your Store With No Coding Necessary

In days gone by, the honor of owning a website demanded a range of specialisms; from fluency in coding languages to understanding aspects of server and network maintenance. Luckily, those days are planted firmly in the past. Store owners can now create a fully-functioning eCommerce store within a matter of hours, all without the hassle of stumbling through the complexities of HTML and CSS or outsourcing development to a costly team of third-party developers.

A What You See Is What You Get editor simplifies the process of website creation dramatically. With such an editor, even those with little experience can edit their web pages without the need for any technical knowledge. Design and layout are taken care of in real-time using drag-and-drop mechanics and users are guided by an intuitive graphic interface. Wix and Squarespace are two great examples (and are popular choices among budding business owners), but there are a huge variety of editors to choose from online, all with varying features and quirks.

However, it’s worth bearing in mind that most WYSIWYG editors come at a price — usually, the software is offered as part of a subscription model. While using these editors may represent a saving over hiring a team of well-paid web developers, these monthly fees can quickly stack up. It’s also common for such software to have pricing plans aimed at generating extra cash from the sale, so always check the small print!

If you’re confident in your web development skills but you’d prefer to save your cash, WordPress may be for you. As one of the most powerful and reliable CMSs (content management systems) available, it’s perfect for anyone who wants to build a store from scratch. This software allows for a greater degree of customization than is typically offered by the more simplistic editors on the market, thanks to the huge selection of plugins and extensions available to download and implement at the drop of a hat.

If you do decide to opt for WordPress, you’ll need to pair your website with a suitable host, too. Most providers will specify which CMS platforms they’re compatible with. Some hosts might focus on eCommerce, whereas others may market themselves toward SaaS hosting. In any case, be sure to make an informed decision based on the specific needs of your site. Specialist integrations are also worth considering; Cloudways is well known for its Cloudflare integration, for example.

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5 Off-Page SEO Techniques for Law Firms

There is no secret to good SEO other than making a solid effort across all aspects to deliver the best legal and related business content that meets Google’s current (and likely future) guidelines to get good search placement and page rankings. An often overlooked part of the equation, especially among busy legal teams is delivering strong off-page SEO alongside the typical focus on your on-page efforts. Follow these techniques to bring balance to your SEO and improve your results.

Off-page SEO refers to anything that you do beyond your own business website. The aim here is to generate cumulative results with the greatest reward for a small amount of effort. So, you might take part in an interview on the latest in compliance/biz-law/class action or another relevant area for another site.

You would expect to get a link from that article to your practice site. And you can then use the piece to do some social media sharing. And if it was a video interview, use a few clips over time for regular promotion, or share the whole thing on your own social video pages to generate interest – all from one interview.

There are so many other aspects of off-page SEO and there are several strategies and techniques you can use to boost them. Here are the key stages of off-page SEO for law firms:

Brand building in law

Every case you take, any event you go to, and each conference you participate in or sponsor is part of any law firm’s overall brand-building effort. Every interview or thought piece for a law site adds to the overall image of your company and its place in the legal profession.

For lawyers, the brand is typically the company name, or any unique products or services it sells. The key with off-page SEO is to maximize the brand impact it has on your site, helping to build its authority and improve its status in a Google-search-dominated world. That means:

  • Ensure your company brand names are spelled correctly in their wider use around the internet
  • That they link back to your site as much as possible.
  • That they appear on high authority legal sites to improve your own authority.

This will help your own brand appear high up in searches for it, rather than being swamped by adverts and rivals who have a higher authority or are playing advanced SEO strategies to appear ahead of your own brand.

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5 Alternatives to Guest Posting for Building Quality Links

Link building is probably the hardest part of SEO, as, unlike other on-page SEO techniques, this is out of your control. Fortunately, there’s guest posting for building links.

You write guest posts for other high authority blogs and they benefit because they get fresh content and you benefit because you get a backlink to your website.

But the biggest issue with guest posting is the amount of time and money it takes. You need to not only do the outreach but constantly write guest posts. If you do this by yourself it can take up a lot of time and if you hire someone, it can cost a lot of money.

Fortunately, guest posting isn’t the only way to build backlinks. There are several other alternatives that work. Here are some of the best…

Link outreach

You will be surprised at the number of sites that will directly link to you without you writing a guest post. If you publish a high-quality blog post on your site and reach out to relevant blogs and ask them to link to you, you will be surprised at the number of people who will.

Good bloggers are constantly looking for sites to link to as linking out is good for SEO. So, if you make it easy for them by sharing links to good content like yours, they will gladly do it.

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Is Your Mobile App User-friendly? All You Need to Know About Usability Testing

With over a million mobile apps available in app stores, every factor matters to win a competition for user attention. And it’s time when mobile app owners ask themselves: “Does my mobile app have an excellent and user-centered functionality”

As marketing reports reveal, it is time to pay attention to usability. Users choose to download a mobile app to complete certain tasks or deal with a particular problem. They are expecting to solve their current problems and not create new ones. They want to get the job done and not time wasted.

User-centered mobile development has become a priority for many mobile app development companies like JatApp software development that focus on delivering value to their users.

If a mobile app has a non-intuitive design or is overwhelmed with UI elements, it becomes a critical obstacle between you and your potential users. Business owners need to consider that the demands of modern users are constantly growing and the developers and designers need to do their best to meet the high user requirements. And the most effective process to ensure that you are launching a 100% user-friendly app is performing usability testing.

Mobile App Usability: What is It and How to Work on It?

According to experts, usability defined how easy it’s to use a certain software product.

Usability involves such notions as efficiency, performance, and satisfaction that fulfill the certain demands of every mobile app user.

When it comes to mobile applications, usability is a part of user experience (UX) that reveals how users work with a product, including ease of usage, feelings, and the app’s performance.

Key Factors Affecting Mobile App Usability

Here are the crucial factors that have the biggest impact on the usability of mobile applications.

  • Navigation. It is preferable to make all the content available in 3 taps and create intuitive navigation.
  • Design. You need to prepare one style that will be on all the pages of your mobile application.
  • Simplified order form. Order forms in your app should contain a minimum number of fields and ask for only critical information.
  • Load speed. The faster your pages load, the better it is
  • Content. Content is the king of any website or app. It should be regular, consistent, and interesting for your users. And you also shouldn’t overload your users with content.

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Incentive-based Marketing – Let Your Instagram Followers Do The Work

There are some really amazing ways to engage your Instagram followers and turn them into a marketing force for your business – all while rewarding them for their efforts! Here is a great concept to get you started: Incentive-based marketing.

What Is Incentive-Based Marketing?

Incentive-based marketing is a type of marketing that rewards people for taking certain actions. For example, you might offer a discount to customers who share your product on social media or give a freebie to the person who leaves the best review on your website.

This type of marketing is effective because it encourages people to take action and promotes your business at the same time. And, when done correctly, it can create a sense of loyalty and community around your brand.

How Does It Work?

Incentive-based marketing is an incredible way to provide your followers with value and also get them to engage with your brand. It’s a win-win!

If you have anything unique to offer your customers as a brand, then you already have the potential to take advantage of incentive-based marketing.


Image Source: GIphy

For example, if you’re a jewelry company, you could offer a discount to customers who post a picture of themselves wearing your jewelry and tag your brand. Or, if you sell skincare products, you could give away a free travel-sized product to anyone who leaves a review on your website.

Simply enough, even if you’re an affiliate marketer, you could reward people for signing up for your email list or following you on social media.

The options are endless – it just takes a little creativity to come up with the right incentive for your brand.

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8 Digital Marketing Tips For 2022 that will expand your Audience

If you’re maintaining your personal or business profile online, learning the ropes about digital marketing can help you go the distance and be successful as an influencer or a business entity.

However, dominating the online world can be challenging. As time passes, recent trends and digital marketing rules come to pass and die, and we have to adapt to these changes continually if we want to up the game. Learn more from an expert at Candy Marketing.

If you have been wondering about the top digital marketing tips for 2022, you’re in luck because we will cover these in detail in this article.

8 Digital Marketing Tips to Reach Your Audience

Digital marketing has been evolving since the introduction of the Internet and will continue to grow. Creative marketing, along with content and social media marketing, continues to play an important role.

Let’s see how we can use these to improve our digital marketing practices in 2022.

Tip #1 Optimize for Conversational Marketing

Conversational marketing is built solely on a single conversation throughout many mediums instantly. By interacting and tailoring conversations online, you may strengthen customer engagement and enhance their experience.

Sales and customer service used to be formal processes that took ages to complete. This entailed trips to the shop and, in recent times, sending emails or completing a survey. Conversational marketing has been playing an ever-important role in the digital transformation of eCommerce.

This has given way to live chat, chatbots, and messaging applications. This facilitates these individualized discussions. Consumers are no longer content with speaking to someone reading from a manuscript. They want assistance that is tailored to their requirements and circumstances.

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Top 5 reasons to get a VPN in 2022

We’re here to assist you with understanding what a VPN is and why you ought to get it in any case.

What is a VPN?

A VPN encrypts your data and hides your IP address by sending it through a remote server. This technique safeguards your Internet action, any information you send/accept, your area, and the gadget you’re utilizing from hackers, meddlesome organizations, and, surprisingly, your Internet supplier. Consider a VPN to be a secure tunnel that transports your data without allowing others to see it. When you send data from your computer, you usually connect to a server operated by your Internet service provider (ISP), which is the firm you pay for Internet access. The websites you want to visit are then connected to you by your ISP.

By establishing a detour around your ISP, a VPN allows you to avoid them. Your data is routed through a remote server owned by your VPN and encrypted with military-grade encryption before reaching your ISP server. What was the end result? Nobody can see what you’re doing or where you are if they watch your Internet activity. Using a VPN provides complete online anonymity. Your credit card information is securely safeguarded when you make a purchase. No one will be able to intercept or open any confidential papers you submit.

Reasons:

A VPN protects you on public WiFi.

When we’re out and about, we always use public WiFi. It doesn’t matter if you’re in a restaurant, a coffee shop, a library, an airport, or on the grounds of your institution. Although it may appear to be innocuous, using public WiFi exposes your online behavior to possible intruders.

Cyber-attacks aren’t something to laugh about. Every other hacker is loitering around public networks these days, hoping to access people’s devices and monitor their actions. You may not even be aware that someone is watching your internet habits and maybe stealing your personal information. You could even have your social media or banking information compromised.

You can avoid such dangers by using a VPN. A VPN encrypts your connection and hides your browser history and other online activities. Most invaders won’t be able to tell whether or not you’re linked to this network.

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4 Ways to Get More Out of Your Website’s Blog

There are few things that evolve quite like content. The latest digital marketing trends change, forms of media come and go, and each new shift in the digital sphere irrevocably shifts the way in which we interact with the typed word. Because of this, it’s easy for websites and businesses to find themselves struggling to keep up with the shifting sands of digital, which can mean losing out on potentially hundreds, if not thousands of visitors a month.

This is never more true than when it comes to on-site blogging. From the smallest startup to the largest companies in the world, it is now an expectation, if not a requirement, that businesses adopt blogging as a major part of their digital presence. It’s a means of solidifying them as an authority in their field; a way to let outsiders in on their knowledge, and get people invested in them for more than just their products and services.

So, what can be done to get more out of your website’s blog, and what can you do to make sure that those who come to peruse your articles stick around?

Take Care With Your Content

With a large portion of businesses and websites now feeling the pull towards on-site blogging, it can be a double-edged sword. On one hand, you have a wide array of specialists sharing their insights and populating the internet with views and resources that would have never been possible before. However, on the other hand, you have a number of websites simply creating content because they know that it is a good thing to do. Whilst this method may have worked in the past, the advancement of search engine algorithms has meant that low-quality content can end up being just as bad as no content at all, if not worse.

The fact is that search engines want to provide their users with the best possible results for their queries, and if you aren’t providing that, then you’re unlikely to get any traction on your site whatsoever. So, now more than ever, it’s important to ensure that your blog is an authoritative insight into your industry, thoroughly answering the questions that potential readers are going to genuinely care about.

So, what’s the solution? If you’re not a writer yourself, then it’s time to bring someone in who is. Many businesses work with freelancers with proven track records or invest into monthly blog content that will be optimised to cater for your audience. Whilst it may initially seem like an unnecessary expense, having high-quality, authoritative blogs can make or break a website, and it’s important that you give it the due care it so desperately deserves.

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Confused About Social Media Audit Reports? These 6 Tips Will Help!

As a thriving business, we’re sure you are implementing social media strategies to grow your brand. But what many brands fail to do is check their marketing efforts using a Social Media audit report. As scary as this sounds, it is a structured way to determine your brand’s performance on social media. Any brand can implement social media audits in their work, and it is nothing to feel overwhelmed about.

A social media audit allows you to understand the happenings on each platform. You’ll be able to comprehend:

  • which marketing tactics are working and which aren’t
  • bots in your follower counts
  • outdated profiles you must repurpose or remove
  • new ways to grab more eyeballs online

This blog post will share effective tips on conducting a social media audit using six tips. Take a look.

Create a Social Media Audit Template

Develop an Excel spreadsheet or Google Sheet that you’ll use to track your findings. If you have multiple social media accounts, make sure to create a separate sheet for each one.

Your template should include the following columns:

  • Profile name: The name of your social media profile.
  • URL: The URL of your social media profile.
  • Username: The username you use to login into the account
  • Password: The credentials you use to login into the account (if you have multiple team members who manage the account, make sure to include their usernames and passwords as well)
  • Audit date: The date you last audited the account.
  • Last login: The date you or your team members last logged in to the account.
  • Number of followers: The number of people who follow your account.
  • Number of friends/connections: The number of people you’re following back or the number of connections you have on LinkedIn.
  • Number of posts: Total posts you’ve posted on the account.
  • Most recent post: The date and time of your most recent post and the engagement.
  • Profile description: A brief description of what your profile is about.
  • Website URL: The URL of your website.

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