7 Tips to a Successful SMS Marketing Campaign

Billions of people still use and value SMS as a quick and simple communications channel. Smartphone users, especially among older demographics and in emerging markets, rely on SMS for many services, while younger users appreciate firms that do not clog their social media with marketing posts. The speed and convenience make SMS marketing campaigns a valuable asset for marketers.

Search “SMS marketing” and there are plenty of stats about the high open and response rates, higher engagement, and reaction to marketing or offers. SMS marketing is also quick and easy to deploy, with no waiting for visuals or debate over complex messaging needs. SMS is perfect for focused marketing and can be enabled quickly in response to business events or changing markets. Follow these tips to make your SMS marketing campaign a great success.

Choose a goal

For SMS marketing, your goals should be immediate and direct. What do you want to sell, raise awareness of, or generate engagement for? Within what time frame and what metrics do you need to hit?

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6 Social Media Marketing Strategies for Promoting Your Dropshipping Business

As the owner of an online store, you’ll already know the many tough challenges that you face to stay competitive. However, easily the most common is trying to attract traffic to your store. Your competition is targeting the same traffic, so knowing the best way to beat that competition for traffic is always going to be key.

The eCommerce industry is flourishing right now, but while this is good news overall, it brings with it increased challenges. Demand always attracts those hoping to provide the supply. New competitors will sniff the potential of owning a dropshipping business, meaning you always have to implement the strategies required to maximise the traffic coming to your store.

This article will take you through some of the best social media marketing strategies you can use to aid the growth of your business. They will help increase your traffic, boost sales and keep your competitors at bay.

Find the Right Posting Consistency

When posting content to your social media accounts, there is a fine line between posting too much and not posting enough. Certain audiences will have their own preferred consistency of posting. Overdo the posting and you risk followers unfollowing, while not enough is not getting your brand into the faces of your market enough.

You need to test your optimal posting frequency by analysing the engagement of different posting consistencies. Once you find the right balance, your posts should garner high engagement and increase the traffic to your site. Also, test the performance of your posts at different times of the day.

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8 Ideas for Making Content for Boring Industries

Content marketing, and especially SEO-optimized content marketing, is quickly becoming the backbone of marketing for companies across industries. It requires time, effort, knowledge and money to do well, so if you have the budget, hiring a digital marketing agency to execute an informed content strategy can make a big difference. There are plenty of resources out there for you to learn to do it on your own, however. With that in mind, below are 7 ideas for making content for boring industries.

Associate Your Industry With Non-Boring Ones

Leaning on industries that are not boring is one of the best ways for firms in dull industries to improve their content marketing. Maybe you own a cleaning company; you could explain why cleaning is essential for families with children who have allergies or how long it would take to clean something or somewhere famous, such as Buckingham Palace or a celebrity’s opulent mansion.

Maybe you make ball bearings; you might talk about all the ways ball bearings make daily life possible. The goal is to discover a common ground between your company and a more appealing and marketable industry, so you can stay relevant while also producing mainstream content.

Educate People

Many dull industries are dull because they are not geared toward customers. You might work exclusively with other businesses or a very niche demographic and, therefore, only a small portion of the population.

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Powerful Instagram Marketing Tips for Your Business & Brand in 2021

With 1.16 billion monthly active users, Instagram has emerged as one of the most popular social media platforms. The daily active users spend at least eight minutes on the app. Besides, the app has a large number of influencers with massive followers on the site. Almost 90% of Instagram users have at least one business, and approximately 36% of business-to-business decision-makers use the platform for researching new services and products.

While you post something on Instagram, ensure that you are posting relevant content. Posting relevant content engages your followers, who bring in more new followers and potential customers. However, it is hard to know which posts work the best for growing your audience. Therefore, in this article, we focused on helping you with the Instagram marketing guide.

7 Powerful Instagram Marketing Tips You Cannot Ignore for Your Business

The Instagram marketing guide offers you the top seven powerful marketing tips that you can implement to enhance your business.

Opt for a Business Account

If you want to start with your Instagram marketing, you need to have an Instagram business account first. If you do not have any, you need to create one; however, if you already made one of them, you can start following the tips for marketing your products and services on Instagram. Alternatively, you can also begin your marketing with an Instagram creator account. Most people have their accounts, and in such a scenario, you need to follow some steps and switch to your Instagram Business Account.

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Google Timeline Is Recording Your Every Move. Is It a Good Thing or a Bad Thing?

I recently went on a holiday to Hong Kong & I’m able to perfectly recall what I did on each day. Let’s take the 1st of November 2016, it was a very active day for me. I was in Taikoo Shing, went to Pacific Club in Kowloon & ended my day in Tsim Sha Tsui. I ate some wonderful food & took many photos as well 🙂

How do I remember these details so clearly you ask? I don’t, Google Timeline does it for me 😐 My entire travel history is recorded in the Google Timeline and I’m not talking about travels between cities but also my local daily commutes and every other trip I make.

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Attracting Local Customers: 8 Ways to Optimize Your Google Local Business Listing

Attracting local customers is a huge part of advertising your business online. Making people in your area aware of your business and the services you provide lets you tap into a very valuable market right on your doorstep. A big part of this process is optimizing your Google Local Business listing. Having the right info and an active, professional-looking profile not only dramatically improves your ranking on local Google searches, but it makes customers more likely to engage with your business once they’ve found it.

Local searches are a huge part of business. A recent survey by BrightLocal reveals that local searches generate around 21-23% of traffic for small business websites. That’s more than any other type of search, more than paid AdWords and all of social media combined. Local Business listing is not something you can afford to ignore.

Online Traffic Channels

So how do you optimize Google local business listings? Our guide will cover everything from the basics of your profile to tips for fine-tuning your business listing and keeping your customers engaged.

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Client Retention Issues: 12 Warning Signs Your Client Is About To Ditch You

Client Retention. Customer Loyalty.

An agency meets their perfect client – They woo the client with fancy proposals, phone calls, promising results – The client is swept off their feet & hence starts a beautiful story of an agency & their client.

However, as is with every story, there are many obstacles & complications in this one too. The biggest complication is if your client wants to break up with you.

Warning Signs to Look Out For

SEO Agency-Client Relationship

As is with every relationship, an agency’s owner or client manager can innately sense that something is not quite right with the way their client is behaving.

Customer loyalty & client retention are common issues plaguing agencies in every industry. So here are 12 warning signs that could indicate you might be about to lose a client:

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