5 Alternatives to Guest Posting for Building Quality Links

Link building is probably the hardest part of SEO, as, unlike other on-page SEO techniques, this is out of your control. Fortunately, there’s guest posting for building links.

You write guest posts for other high authority blogs and they benefit because they get fresh content and you benefit because you get a backlink to your website.

But the biggest issue with guest posting is the amount of time and money it takes. You need to not only do the outreach but constantly write guest posts. If you do this by yourself it can take up a lot of time and if you hire someone, it can cost a lot of money.

Fortunately, guest posting isn’t the only way to build backlinks. There are several other alternatives that work. Here are some of the best…

Link outreach

You will be surprised at the number of sites that will directly link to you without you writing a guest post. If you publish a high-quality blog post on your site and reach out to relevant blogs and ask them to link to you, you will be surprised at the number of people who will.

Good bloggers are constantly looking for sites to link to as linking out is good for SEO. So, if you make it easy for them by sharing links to good content like yours, they will gladly do it.

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Is Your Mobile App User-friendly? All You Need to Know About Usability Testing

With over a million mobile apps available in app stores, every factor matters to win a competition for user attention. And it’s time when mobile app owners ask themselves: “Does my mobile app have an excellent and user-centered functionality”

As marketing reports reveal, it is time to pay attention to usability. Users choose to download a mobile app to complete certain tasks or deal with a particular problem. They are expecting to solve their current problems and not create new ones. They want to get the job done and not time wasted.

User-centered mobile development has become a priority for many mobile app development companies like JatApp software development that focus on delivering value to their users.

If a mobile app has a non-intuitive design or is overwhelmed with UI elements, it becomes a critical obstacle between you and your potential users. Business owners need to consider that the demands of modern users are constantly growing and the developers and designers need to do their best to meet the high user requirements. And the most effective process to ensure that you are launching a 100% user-friendly app is performing usability testing.

Mobile App Usability: What is It and How to Work on It?

According to experts, usability defined how easy it’s to use a certain software product.

Usability involves such notions as efficiency, performance, and satisfaction that fulfill the certain demands of every mobile app user.

When it comes to mobile applications, usability is a part of user experience (UX) that reveals how users work with a product, including ease of usage, feelings, and the app’s performance.

Key Factors Affecting Mobile App Usability

Here are the crucial factors that have the biggest impact on the usability of mobile applications.

  • Navigation. It is preferable to make all the content available in 3 taps and create intuitive navigation.
  • Design. You need to prepare one style that will be on all the pages of your mobile application.
  • Simplified order form. Order forms in your app should contain a minimum number of fields and ask for only critical information.
  • Load speed. The faster your pages load, the better it is
  • Content. Content is the king of any website or app. It should be regular, consistent, and interesting for your users. And you also shouldn’t overload your users with content.

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Incentive-based Marketing – Let Your Instagram Followers Do The Work

There are some really amazing ways to engage your Instagram followers and turn them into a marketing force for your business – all while rewarding them for their efforts! Here is a great concept to get you started: Incentive-based marketing.

What Is Incentive-Based Marketing?

Incentive-based marketing is a type of marketing that rewards people for taking certain actions. For example, you might offer a discount to customers who share your product on social media or give a freebie to the person who leaves the best review on your website.

This type of marketing is effective because it encourages people to take action and promotes your business at the same time. And, when done correctly, it can create a sense of loyalty and community around your brand.

How Does It Work?

Incentive-based marketing is an incredible way to provide your followers with value and also get them to engage with your brand. It’s a win-win!

If you have anything unique to offer your customers as a brand, then you already have the potential to take advantage of incentive-based marketing.


Image Source: GIphy

For example, if you’re a jewelry company, you could offer a discount to customers who post a picture of themselves wearing your jewelry and tag your brand. Or, if you sell skincare products, you could give away a free travel-sized product to anyone who leaves a review on your website.

Simply enough, even if you’re an affiliate marketer, you could reward people for signing up for your email list or following you on social media.

The options are endless – it just takes a little creativity to come up with the right incentive for your brand.

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8 Digital Marketing Tips For 2022 that will expand your Audience

If you’re maintaining your personal or business profile online, learning the ropes about digital marketing can help you go the distance and be successful as an influencer or a business entity.

However, dominating the online world can be challenging. As time passes, recent trends and digital marketing rules come to pass and die, and we have to adapt to these changes continually if we want to up the game. Learn more from an expert at Candy Marketing.

If you have been wondering about the top digital marketing tips for 2022, you’re in luck because we will cover these in detail in this article.

8 Digital Marketing Tips to Reach Your Audience

Digital marketing has been evolving since the introduction of the Internet and will continue to grow. Creative marketing, along with content and social media marketing, continues to play an important role.

Let’s see how we can use these to improve our digital marketing practices in 2022.

Tip #1 Optimize for Conversational Marketing

Conversational marketing is built solely on a single conversation throughout many mediums instantly. By interacting and tailoring conversations online, you may strengthen customer engagement and enhance their experience.

Sales and customer service used to be formal processes that took ages to complete. This entailed trips to the shop and, in recent times, sending emails or completing a survey. Conversational marketing has been playing an ever-important role in the digital transformation of eCommerce.

This has given way to live chat, chatbots, and messaging applications. This facilitates these individualized discussions. Consumers are no longer content with speaking to someone reading from a manuscript. They want assistance that is tailored to their requirements and circumstances.

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Top 5 reasons to get a VPN in 2022

We’re here to assist you with understanding what a VPN is and why you ought to get it in any case.

What is a VPN?

A VPN encrypts your data and hides your IP address by sending it through a remote server. This technique safeguards your Internet action, any information you send/accept, your area, and the gadget you’re utilizing from hackers, meddlesome organizations, and, surprisingly, your Internet supplier. Consider a VPN to be a secure tunnel that transports your data without allowing others to see it. When you send data from your computer, you usually connect to a server operated by your Internet service provider (ISP), which is the firm you pay for Internet access. The websites you want to visit are then connected to you by your ISP.

According to an IT consulting team, by establishing a detour around your ISP, a VPN allows you to avoid them. Your data is routed through a remote server owned by your VPN and encrypted with military-grade encryption before reaching your ISP server. What was the end result? Nobody can see what you’re doing or where you are if they watch your Internet activity. Using a VPN provides complete online anonymity. Your credit card information is securely safeguarded when you make a purchase. No one will be able to intercept or open any confidential papers you submit.

Reasons:

A VPN protects you on public WiFi.

When we’re out and about, we always use public WiFi. It doesn’t matter if you’re in a restaurant, a coffee shop, a library, an airport, or on the grounds of your institution. Although it may appear to be innocuous, using public WiFi exposes your online behavior to possible intruders.

Cyber-attacks aren’t something to laugh about. Every other hacker is loitering around public networks these days, hoping to access people’s devices and monitor their actions. You may not even be aware that someone is watching your internet habits and maybe stealing your personal information. You could even have your social media or banking information compromised.

You can avoid such dangers by using a VPN. A VPN encrypts your connection and hides your browser history and other online activities. Most invaders won’t be able to tell whether or not you’re linked to this network.

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4 Ways to Get More Out of Your Website’s Blog

There are few things that evolve quite like content. The latest digital marketing trends change, forms of media come and go, and each new shift in the digital sphere irrevocably shifts the way in which we interact with the typed word. Because of this, it’s easy for websites and businesses to find themselves struggling to keep up with the shifting sands of digital, which can mean losing out on potentially hundreds, if not thousands of visitors a month.

This is never more true than when it comes to on-site blogging. From the smallest startup to the largest companies in the world, it is now an expectation, if not a requirement, that businesses adopt blogging as a major part of their digital presence. It’s a means of solidifying them as an authority in their field; a way to let outsiders in on their knowledge, and get people invested in them for more than just their products and services.

So, what can be done to get more out of your website’s blog, and what can you do to make sure that those who come to peruse your articles stick around?

Take Care With Your Content

With a large portion of businesses and websites now feeling the pull towards on-site blogging, it can be a double-edged sword. On one hand, you have a wide array of specialists sharing their insights and populating the internet with views and resources that would have never been possible before. However, on the other hand, you have a number of websites simply creating content because they know that it is a good thing to do. Whilst this method may have worked in the past, the advancement of search engine algorithms has meant that low-quality content can end up being just as bad as no content at all, if not worse.

The fact is that search engines want to provide their users with the best possible results for their queries, and if you aren’t providing that, then you’re unlikely to get any traction on your site whatsoever. So, now more than ever, it’s important to ensure that your blog is an authoritative insight into your industry, thoroughly answering the questions that potential readers are going to genuinely care about.

So, what’s the solution? If you’re not a writer yourself, then it’s time to bring someone in who is. Many businesses work with freelancers with proven track records or invest into monthly blog content that will be optimised to cater for your audience. Whilst it may initially seem like an unnecessary expense, having high-quality, authoritative blogs can make or break a website, and it’s important that you give it the due care it so desperately deserves.

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Confused About Social Media Audit Reports? These 6 Tips Will Help!

As a thriving business, we’re sure you are implementing social media strategies to grow your brand. But what many brands fail to do is check their marketing efforts using a Social Media audit report. As scary as this sounds, it is a structured way to determine your brand’s performance on social media. Any brand can implement social media audits in their work, and it is nothing to feel overwhelmed about.

A social media audit allows you to understand the happenings on each platform. You’ll be able to comprehend:

  • which marketing tactics are working and which aren’t
  • bots in your follower counts
  • outdated profiles you must repurpose or remove
  • new ways to grab more eyeballs online

This blog post will share effective tips on conducting a social media audit using six tips. Take a look.

Create a Social Media Audit Template

Develop an Excel spreadsheet or Google Sheet that you’ll use to track your findings. If you have multiple social media accounts, make sure to create a separate sheet for each one.

Your template should include the following columns:

  • Profile name: The name of your social media profile.
  • URL: The URL of your social media profile.
  • Username: The username you use to login into the account
  • Password: The credentials you use to login into the account (if you have multiple team members who manage the account, make sure to include their usernames and passwords as well)
  • Audit date: The date you last audited the account.
  • Last login: The date you or your team members last logged in to the account.
  • Number of followers: The number of people who follow your account.
  • Number of friends/connections: The number of people you’re following back or the number of connections you have on LinkedIn.
  • Number of posts: Total posts you’ve posted on the account.
  • Most recent post: The date and time of your most recent post and the engagement.
  • Profile description: A brief description of what your profile is about.
  • Website URL: The URL of your website.

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A Guide To Why You Need Email Validation

During an email marketing campaign, you’re going to be sending out a lot of emails to all kinds of places. While you might think that sending mail to any email address on your list is the way to go, it can actually hurt your sender reputation if you do this blindly.

Internet service providers are always on the lookout for those who send emails indiscriminately, since that’s the mark of someone distributing spam or malware. You need to be careful about how you send emails and who you send them to if you want to keep on top of your game.

What Is Email Validation?

Email validation is simple in concept, less so to put into practice. Put in a few words, it’s the process of making sure that each and every email address on your mailing lists is connected to a real person, is actively used and not an abandoned or throwaway account, and can actually receive your emails.

Why Should You Use Email Validation?

As mentioned before, sending emails indiscriminately hurts your reputation as a sender. In other words, the more you do this the more likely ISPs are to flag your content as potential spam or malware and block you or send you straight to the spam folder! That’s a big no-no in email marketing, since you heavily rely on people reading your content to succeed.

There are several actions that hurt your reputation. These include:

Sometimes people put the wrong information into your sign-up forms, whether deliberately or accidentally. Sending to these non-existent addresses is a huge red flag to ISPs. In addition, some servers have what’s called an “accept-all” policy, where the mail will be accepted even if the desired mailbox doesn’t exist.

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How to Find Low Competition Keywords for Your Website

If your website’s domain authority is low and the top keywords you want to rank for are out of reach, then the best alternative for you is to focus on low competition keywords.

What are low competition keywords?

Usually, everybody wants to rank for the most in-demand keywords. For example, let’s say you run an ecommerce store that sells products for dogs, including food. The most ideal keyword you could rank for is “dog food.” It has a search volume of 285,000.

Ranking for this keyword will get you a ton of high-intent search traffic, which will likely yield significant sales, but actually ranking for that term is easier said than done. This is because all the top sites with high authority are vying for it.

To rank towards the top of page one for it, you need to create an impeccable product/category page and build hundreds of links from high authority sites. And your site’s own authority likewise needs to be high. Even if you build all those links, it will take you months and maybe even a year to rank for this keyword.

This is why if your authority is low or you don’t have a vast budget to build all those links, you should opt for low competition keywords.

An alternative to “dog food” might be “best dog food for senior dogs.” It has a search volume of 2,900, but you can potentially rank for it quickly. An even easier alternative would be “best wet dog food for senior dogs.” It has a search volume of 1,100.

As the keywords and search strings you aim for get longer, they see less volume of people searching for them each month. However, they also get more specific, which means that the bigger businesses you compete with will be less interested. You can use the grep command to search a file for a particular string.

What’s more, assuming that you have a great landing page that offers quality resources about the “best wet dog food for senior dogs,” the people who do search for these terms are all the more likely to actually engage with your content.

As you rank for these low competition keywords, your authority will improve, and you can then set your sights on high competition keywords.

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Brain Training Apps for Remote Workers and How They Can Reduce Stress

Like traditional office workers, remote workers endure work stress, which emanates from different sources. From untrusting bosses who subject you to excessive supervision and monitoring to the boredom and loneliness that come with working remotely, there’s no doubt about the fact that remote workers remain susceptible to significant stressors. As a matter of fact, a recent survey conducted in June 2020 found on Statista proved that remote workers are more stressed than we think. This was when 51.4% of the participants admitted that working remotely had left them more stressed than when they were working in their regular places of work before the lockdown.

However, the good news is that remote work stress can be easily overcome with brain training apps. Today we take a closer look at these apps, including what they are in particular and how they can help reduce stress:

What Are Brain Training Apps?

Simply put, brain training apps are those that can help train the brain, enhancing your memory and other cognitive functions. Some apps are specifically meant for this purpose, and they are designed to serve different purposes even though they offer enhanced memory and cognitive benefits. For example, strategy games and puzzles provide brain training benefits besides the enjoyment you get from playing video games. So, how do brain training apps help reduce stress? To answer the question, let’s first understand how a person develops anxiety whereby they find themselves in a state of emotional or mental tension or strain due to demanding or adverse circumstances.

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