Today content marketing has its own and very wide niche. This industry has seen the emergence of both trendsetting companies and firms that simply follow the general trends. In our article, we will give 8 impressive content marketing examples you can use today.
American agricultural equipment manufacturer John Deere started content marketing when it was not yet mainstream. The first issue of his magazine The Furrow was published back in 1895 (on paper, of course). The publication told farmers about the latest achievements of the agricultural industry and gave them useful advice, only occasionally mentioning John Deere products.
It is a tactic The Furrow follows to this day. On the magazine’s website, you can read articles from the paper version. There is, for example, a story about the life of hereditary farmers from Louisiana, an article about the work of a vertical farm in Cincinnati, and a report from Georgia about the life of local cattle farmers.
There are still very few mentions of John Deere. And this is a conscious and principled position. “We do not talk about ourselves in the editorial space of the magazine. We take believability very seriously. We know that a reputation that has taken 175 years to build up would only take a fraction of that time to tear down” says magazine editor David Jones.
Today, John Deere publishes several magazines on topics ranging from logging to shipping. The Furrow is published in several languages. There is also a podcast On Life & Land and a strictly corporate The John Deer Journal.
Headspace is a meditation app. And the first thing that catches your eye when you look at its blog, called The Orange Dot, is a soothing color scheme and an abundance of smiles in the author’s illustrations. The design of the website is fully in line with the company’s mission to “make the world a healthier and happier place”.
On its blog, Headspace publishes articles on mental health, meditation, sports, and work. For example, you can find advice on how to cope with financial stress or how to meditate before exams.