You’ve probably heard of the Pareto principle AKA the 80/20 rule. It is used in math, game theory, and, of course, it has a peculiar application in business as a whole and social media marketing in particular.
Just in case, the rule states that 80% of sales come from 20% of clients.
What if someone told you that you can make this 20% into 50%, 70% or even 90%? You’d probably need to invest in a new pair of trousers with larger pockets in the brave new world of limitless opportunity.
Alas, math is math, and there is no going around it.
Or is there? Let’s take a look.