Most often digital business owners don’t really know how SEO works, and so they underestimate its importance. While at the same time, SEO experts don’t take the time to explain all the details related to optimization, and thus don’t show its power and what it can do for a business. That leads to miscommunication and unmet expectations.
So, I wanted to make things clear and help both specialists do their work better, and business owners feel more comfortable giving SEO a chance so that they can all use it to their advantage.
That’s why I conducted a research and interviewed SEO experts, and saw some tendencies in the answers they gave. Let me now share with you the 7 most common false expectations that clients have when they hire an SEO agency.