If you want to boost your business, you should forget about acquiring customers with emails and phone calls. Today you will need to learn the principles of content marketing and how to market generations on social media. It is necessary to be sure that the brand you are representing or the products you are selling are going to attract all generations.
The task to market generations on social media isn’t easy. The simplest example is that Baby Boomers and Millennials are consuming content at different times of the day.
In terms of preferences, Baby Boomers cherish loyalty, being original and unique. Generation X has mastered online shopping enough to know everything about coupons and free samples of the product. Millennials tend to be focused on innovations and trust online reviews.
The youngsters from Generation Z are likely to be influenced by famous people and real life experiences. They have matured from traditional toys and have their own understanding of life.
In order to sell your brand and connect and build your audiences’ trust, you need to use the strategies of targeted marketing. Especially when you are marketing to a generation that is different from yours.
Surprisingly, even the Greatest Generation – the people who have seen war, also hang out online at times. They deserve to be treated well. That’s why they are targeted with respectful direct messages.
To find out more, please check the following infographic on how to market generations on social media: