[Infographic] 15 Fascinating Website & UX Stats for 2018

Whether you just enjoy finding out about website stats, or you have a vested commercial interest, this infographic 15 Website and UX Statistics of 2018 will provide you with some ideas and considerations. One of the big stats that might surprise you is that 75% of people base credibility by a website. So when people are doing their online research about companies they may want to buy from, they will be significantly swayed by a website that they consider to be professional.  

Other factors to think about include that 59% of people prefer a beautifully designed website. This means that if you are thinking about setting up a website, the attractiveness of your website should be a big priority. Using poor quality images and unattractive colours might be having more impact than you think, so it might be worth getting the experts to help out with your colour schemes and visuals.  

In terms of a website’s ability to convert visitors into customers, having an effective call-to-action is vital. So it is fairly worrying to see that 70% of small businesses miss call-to-actions, leaving them with a lower chance of getting customers to contact them. CTAs are easy to add to websites and are very powerful, so if you do have a business website, make sure that your CTAs are clear and encourage website visitors to contact your business.  

The infographic also shows that a whopping 94% of people won’t trust an outdated website. Trust is so important in building up your customer base, so taking the time to update your website’s content is always time well spent. If you have contact numbers or information that is no longer relevant, then visitors will wonder whether your business is able to provide a professional service.

Website & UX Stats for 2018

Colour Psychology 101 – How to Design Your Website

Colours are used everywhere, and there’s a good reason for it. Colour, believe it or not, can affect the way we perceive things, the way we feel, and even our mood. Whilst colours are subjective to personal preference, research shows that consumers make a decision whether or not to buy a product in just 90 seconds, of which up to 90% of their decision is based on a particular colour.

How to Design Your Website

Understandably, the content on your website is important, but have you ever thought about how the colour of your pages, text, CTA buttons etc. could affect your users? The way in which you design your website could be far more effective than you might think; designing it to your own personal preferences may seem like the logical option and undoubtedly is hard to avoid, however, this may not be the right way.

We’re going to dig right down to the core of what colours mean to your website users, how to design your website to include the right elements, and investigate how colours can affect your website conversions.

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