As of 2021,about 4.2 billion people use social networks. On average, users spend 2-2.5 hours a day on them, so each brand has a great chance to be seen, the main thing is to make a worthwhile offer. Use these 2 hours as efficiently as possible, rebuild your business for the pandemic, implement technology and try to adapt to the ever-changing desires of customers.
What will the New Year be like? It is difficult to give a clear understanding of all possible changes. One thing is clear, because of the pandemic, which is playing a tug-of-war with a stable life, a constant dynamic of the relevance of all marketing tools awaits us. You may need to change the strategy more than once throughout the year. The main thing is to constantly analyze its effectiveness and adapt to the situation.
We offer you to familiarize yourself with four trends that await us in 2022.
Direct communication with the audience is the most effective strategy today. It should be based on a clear presentation of products to the client, depending on his preferences, interaction with the brand, and behavior.
Interactive marketing personalization, while not new, is the most effective way to influence a positive customer experience, and therefore increase sales. Its tools allow for two-way interaction and provide the consumer with all-encompassing attention.