Dear Brands, It’s Not You, It’s Your Story

Consumers of today’s age are more empowered than ever before.  They have tons of questions and zero tolerance for generic push marketing. In a nutshell, they absolutely hate being sold to. 

Enter: Storyteller marketing, an unconventional marketing strategy that weaves gripping narratives to help your audience think –

As Joe Lazauskas, an expert storyteller says, “Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.” 

Now, while storytelling works, successfully implementing it in your marketing is no easy feat. In fact, successfully storytelling demands creativity, genuine vision, and an a-level consistency to connect with difficult consumers of 2019.

You cannot just improvise a boring story and use it as a sales pitch to attract customers. An impactful story must be emotionally engaging and focused on customers.

So in this article, I’ll answer all the questions you’ve ever had regarding storyteller marketing and further share strategies to implement.

So let’s dive in.

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How these Brands Make Billions By “Shocking” Users

Shock Marketing

Consumers in 2019 are deadly.  They’re skeptic, ask a lot of questions, and have a zero-tolerance policy for bullshit.

What’s more, the competition is intense, so you’ll have to go above and beyond to reach your target market.

Enter: Shockvertising, a creative marketing tactic that deliberately violates the norm to create a trendy “buzz” effect. The goal is to break the status quo and instead “shock” the target audience—but in the right way.

But this is easier said than done.

Shockvertising is a powerful marketing strategy, but leveraging controversial topics is no easy feat. That can go wrong than right (more on this later).

In this article, I share my insights on shock advertising and furthermore, talk about brands that have successfully shockvertised their target audience.

So, let’s get started!

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12 Techniques to Maximize the Value from Your Backlinks

If you’re into SEO, you probably already know the value of a good ol’ backlink. After all, backlinks are an important ranking signal used by search engines to determine the authority of your website—and building more backlinks will most likely result in higher rankings.

So, it’s time to scale your outreach and build XXX backlinks, right?!

Well, not really. Links are no longer equal, especially because Google constantly innovating the PageRank algorithm with multiple ranking factors being added every single day.

You can longer ‘game’ the system ( Psst… PBN links) as Google can tell a fake backlink profile from a mile away —

PBN Website

What’s more, unethical backlinks can potentially harm your website—and most likely result in penalties that take months to overcome.

But what about ‘good’ links, aren’t all of them valuable?

Again, no. As mentioned, Google has multiple ranking factors, so they allocate different values to different types of ‘good’ links. In this post, I’ll walk you through techniques to maximize the value from your backlinks as reported by industry experts:

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