How to Redesign a Website Without Losing Search Rank

Website Redesign

These days, every business requires a well-designed website in order to operate in the online world. Websites have become a crucial factor for businesses, mainly because they’re the main point of interaction between companies and consumers, as well as the main point of sale. That’s why the majority of website owners strive towards making their website as visible as possible online.

One of the best ways to achieve that is to engage in SEO (Search Engine Optimization). By ranking well on search engines, such as Google, your website isn’t just more visible but also favors increased awareness, credibility, and exposure, among other things. However, every web owner knows that sooner or later you’ll have to redesign your website.

Websites evolve alongside modern technology and market trends, which means they’ll need a new look or improved functionality. But if you spent time and resources engaging in SEO to improve your rankings, wouldn’t a website redesign ruin all that you’ve worked for? Fortunately, that’s not the case and you can redesign your website without having to start over with building your rankings. With that in mind, here are a few ways you can redesign your website without losing your search rank in the process.

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A Complete Guide to Multi-Location SEO for Franchises

Multi-Location SEO

From managing multiple landing pages to building relevant local links, optimizing a franchise business for search engines is not easy. Your goal is to build a local SEO strategy for each business location and, at the same time, maintain brand consistency. Most importantly, you need to use your business data across multiple landing pages without duplicating it.

Here are some basics of franchise SEO you need to know when starting off.

Organizing Website Architecture

There are numerous practices franchisors use when building multi-location websites. For example, some decide to create individual domains for each location. Even though this strategy may help you rank higher for local searches, managing multiple assets simultaneously can be tedious. Moreover, searchers may be confused about seeing a bunch of domains for one brand.

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What is RankBrain and Does It Change the Way We Do SEO?

RankBrain

To provide its users with relevant search results, Google is constantly getting smarter. Look closer at its algorithm change history and you will see that its search algorithm gets changed 500-600 times a year.

While some of them almost go unnoticed, some algorithms come with massive shake-ups of the SEO landscape.

One of them is Google’s RankBrain, a machine learning system, rolled out in 2015.

So, what is RankBrain and why should you care?

Let’s find out!

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How to Set an E-Commerce SEO Strategy to Explode Your Sales

E-Commerce SEO Strategy

According to Statista, global e-commerce sales reached $2.3 trillion in 2017 and they’re expected to jump to astounding $4.88 trillion by 2021. Given these facts, we can conclude that the e-commerce sphere is expanding impressively fast. And, with it, the number of your competitors also grows.

As most of your customers never scroll past the first page of Google’s search results, just having a nice e-commerce site is not enough for you to increase sales. To grab your target audience’s attention, you need to optimize it for search engines and boost your rankings.

Here is how to build an SEO strategy that will skyrocket your sales.

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