Social Media and Ecommerce: The Current Trends and Opportunities
Social Media and Ecommerce are a perfect match.
They are like a match made in heaven!
Social Media has revolutionized the way consumers shop in 2022. With 3.96 billion people using social media on a daily basis, social media is a perfect place for businesses to sell products.
76% of consumers buy products seen in social media posts. (WoW!)
Social media is a powerful tool to thrive your e-commerce store online.
One of the things that always fascinated me about social media is its ability to adapt and evolve with ever-changing consumer trends.
Social media educates marketers about consumer behavior analytics and trends, which allow them to make informed decisions.
With the rise of ecommerce on social media, it is evident for a businessman’s mind to boggle with questions. On which trend should I focus? Which is the best practice?
In this article, we will be covering the significant trends shaping the perfect collaboration of social media and ecommerce.
Along with the trends, we will ponder upon the upcoming opportunities to ensure that you approach better strategies for the success of your business.
Let’s get started.
Why are social media and e-commerce powerful? [ Getting to know the power of the duo]
Social Media allows the audience to discover new brands/products while they are surfing across the social platforms.
This ‘discovery’ through social media is the ultimate reason why more and more ecommerce site owners are willing to create more social content.
However, customer acquisition, a unique shopping experience, and a robust brand identity benefit the brands in the longer run.
The ‘S-O-C-I-A-L’ element of the social media platforms is what makes it convenient for the brands to create an interactive and user-friendly shopping experience.
From shareable campaigns to irresistible contests, the social media and e-commerce duo is here to take the burden off the shoulders of the business owners.
Social Media and E-commerce trends & opportunities to win more customers in 2022
Facebook Shops
Facebook has nearly 2.9 billion active users.
With the home to a large number of active users, Facebook is one of the best social channels to showcase your products/services.
However, FaceBook rolls out FaceBook shops for a user-friendly shopping experience. They are here to deliver a seamless shopping experience to its extensively engaged audience.
Facebook has a more remarkable ability to create an effective product catalog and the opportunity to run ROI driven ads.