As a marketer, you probably know of the importance of building trust in your brand and establishing credibility.

But that’s often easier said than done.

You can do all the marketing and use various strategies and tweaks, but that alone might not be enough to be seen as trustworthy.

To become credible, you need to provide excellent service first, but you’ll also want other people to know how good you are.

It’s a sort of a catch-22 situation that many marketers fall into, but it’s entirely possible to break out of it.

How?

The best way is to show social proof using customer video testimonials, which will help you boost your credibility and trustworthiness.

But how do you do it? Let’s find out in this article.

5 ways how video testimonials help you improve your credibility

Marketers often get stuck with analytics and if the data doesn’t look good, they immediately look for alternative marketing strategies without investigating the reason for this. Perhaps you have high bounce rates or abandonment rates, which is telling you that you need to change something, but you just can’t put your finger on it.

Perhaps, at times, there is something off with your marketing and little tweaks might help you improve those numbers.

But more often than not, it’s likely something less tangible – for example, the vibe that people get when they visit your site.

After all, nobody wants to give their credit card info to someone they can’t trust.

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